In this article, re-posted courtesy of The White Paper Source, Teresa Beeman makes a strong case for the use of white papers as part of an effective marketing campaign. What it boils down to is that white papers produced great ROI at a relatively low cost to produce.
Entries Tagged as 'white paper'
The Top 5 Reasons to Use White Papers to Market Your Business, Courtesy of The White Paper Insider
February 27th, 2010 · No Comments · Content Marketing, copywriting, Integrated Marketing, marketing, Success in Business, White Papers
Tags: Lead Generation·marketing communication·white paper·White Paper Marketing·whitepaper
Where the Pros Reveal Their White Paper Marketing Secrets
January 5th, 2010 · No Comments · copywriting, Freelancing, Success in Business, White Papers
Join me at White Paper Success Summit 2010: This live online event will empower you to attract quality leads and grow your business with educational white papers. The world’s leading white paper experts will show you how. Join Michael Stelzner (author, Writing White Papers), Bob Bly (author, White Paper Marketing Handbook), John Jantsch (author, Duct Tape Marketing), Brian J. Carroll (author, Lead Generation for the Complex Sale), Jill Konrath (author, Selling to Big Companies), Roger C. Parker (author, White Paper Design that Sells), Joe Pulizzi (author, Get Content Get Customers), Ardath Albee (author, eMarketing Strategies for the Complex Sale), Jonathan Kantor (author, Crafting White Paper 2.0) and many others! Attend from your home or office. Tickets half-off until Jan. 6th.
Tags: Ardath Albee·Bob Bly·Brian Carroll·Gordon Graham·Jill Konrath·Joe Pulizzi·John Jantsch·Jonathan Kantor·michael stelzner·Roger C. Parker·success·summit·white paper·whitepaper·writing white papers
Who Cares What You Think?!
December 4th, 2009 · 1 Comment · copywriting, Integrated Marketing, marketing, power of words, Success in Business, Work Life
The secret to the success of most marketers is that they know and believe that their expertise is a valuable commodity – but only if it is communicated and shared. If you own a business or sell a product or service, then you are a marketer. And I’ll bet what you know about your business could fill a few volumes – how well are you capitalizing on your knowledge commodity?
Tags: blog·ebook·expertise·information products·make money on what you know·monetizing knowledge·newsletter·sell what you know·Success in Business·white paper
