The thought of layered, integrated marketing is exciting and scary too. It is a lot to think about, it can be overwhelming. Which is precisely why I appreciated this event; these five companies, each with a distinct purpose who decided that instead of trying to compete for clients, they would come together instead and enhance the services they provide by showing clients how this layered approach can work.
Entries Tagged as 'web 2.0'
Brave New World: Integrated, Layered Marketing – Hit Your Target, Right Between the Eyes
May 4th, 2009 · 1 Comment · Integrated Marketing, marketing, Social Marketing, Success in Business, web 2.0, word of mouth marketing
Tags: email·emma·fold rite·foldrite·goss rsvp·gossrsvp·image·integrated·istockphoto·layered·lithographics inc printing·marketing·mobile·network pdf·print·strategy·web 2.0
Using Twitter: Tweet, Follow or Get Out of The Way
April 21st, 2009 · No Comments · customer service, Social Marketing, Twitter, web 2.0, Work Life
Much has been said about the micro-blogging service, Twitter – and there is still much to say as the service continues to mature, grow and morph. We have only scratched the surface of what micro blogging has to offer, and Twitter is leading the way.
Tags: business·how to use twitter·marketing·micro blogging·microblogging·networking·new media·success·Tweeting·Twitter·twittering·using twitter·web 2.0
Is Social Media Marketing Just a Veil for “Real” Work?
April 2nd, 2009 · 2 Comments · Facebook, LinkedIn, marketing, Social Marketing, Success in Business, Twitter, web 2.0, Work Life
Many argue that it is just a way to waste time, something no one can afford these days. Like anything else, social media marketing can seem like a diversion from the “real” work at hand – especially to those who don’t fully understand how and why it is relevant for success.
Tags: blog·business·Facebook·internet marketing·LinkedIn·marketing·marketing tools·networking·social media·social media marketing·success·Twitter·web 2.0
