Vatican | Copywriting, blogging, white papers, social media, marketing strategy

Entries Tagged as 'vatican'

You Think We Don’t Text? We do.

January 25th, 2010 · No Comments · Blogging, Integrated Marketing, power of words, Social Marketing, Twitter, web 2.0

As a practicing Catholic, I often worry that the church is perpetually behind the times expecting people to come to it – instead of going to them. Well last week on World Communications Day, the Pope posted a message to Priests on the Vatican web site that invited and entreated them to get on line!

The Pope on YouTube? Amen, it’s True!

January 25th, 2009 · No Comments · Social Marketing

On Friday, January 23, the Vatican launched its own YouTube channel showing that even an institution more than 2,000 years old has seen the value of new media.