Communication is key to understanding. When information flows, people feel secure regardless if it is good news or bad. Not knowing produces mistrust.
Entries Tagged as 'trust building'
Being a Bad Communicator Doesn’t Make You a Bad Person…But it Can Look That Way
May 11th, 2011 · No Comments · customer service, Email Marketing, Facebook, Integrated Marketing, Life in General, LinkedIn, power of words, social media, Success in Business, Twitter, Work Life
Tags: blogs·communication·electronic newsletters·Facebook·LinkedIn·newsletters·trust building·Twitter
Should You Give Away Your Expertise to Get Customers? Top 5 Reasons Why You Should
March 10th, 2010 · 2 Comments · Content Marketing, Integrated Marketing, marketing, Success in Business, web 2.0, Work Life
It is natural to think twice about giving away your knowledge and expertise at first. But if you do it right, with a strategy and a goal, I think it is the smartest thing you can do.
Tags: brand building·Content Marketing·establishing thought leadership·free content·freebies·giving away content·Lead Generation·trust building·validating expertise
