What is content marketing and why is it important? The short (very short) answer is that content marketing is highly targeted, problem-solving, educational content that fits perfectly into an integrated marketing plan.
Entries Tagged as 'strategy'
How To Implement a Content Marketing Strategy in Six Steps
February 1st, 2010 · No Comments · Blogging, Case Studies, Content Marketing, copywriting, Email Marketing, Integrated Marketing, marketing, power of words, Social Marketing, Viral Marketing, White Papers
Tags: content·Content Marketing·marketing·marketing plan·strategy
Standard Freelancer Attire: Steel-Toed Boots
September 14th, 2009 · 3 Comments · Freelancing, Success in Business, Work Life
If you’re having trouble getting the “good” jobs or the “good” clients, you may have to rethink your strategy and your ideas about the whole situation. Challenges in getting high quality clients and good paying jobs rarely has to do with the quality of your work.
Tags: business success·Freelancing·get better clients·get new clients·how to get new clients·independent contractor·strategy
Brave New World: Integrated, Layered Marketing – Hit Your Target, Right Between the Eyes
May 4th, 2009 · 1 Comment · Integrated Marketing, marketing, Social Marketing, Success in Business, web 2.0, word of mouth marketing
The thought of layered, integrated marketing is exciting and scary too. It is a lot to think about, it can be overwhelming. Which is precisely why I appreciated this event; these five companies, each with a distinct purpose who decided that instead of trying to compete for clients, they would come together instead and enhance the services they provide by showing clients how this layered approach can work.
Tags: email·emma·fold rite·foldrite·goss rsvp·gossrsvp·image·integrated·istockphoto·layered·lithographics inc printing·marketing·mobile·network pdf·print·strategy·web 2.0
