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	<title>Copywriting, blogging, white papers, social media, marketing strategy &#187; speech</title>
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		<title>Power of Words: The Rule of 3</title>
		<link>http://www.themarcompass.com/2009/08/21/power-of-words-the-rule-of-3/</link>
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		<pubDate>Thu, 20 Aug 2009 18:44:55 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
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		<category><![CDATA[Success in Business]]></category>
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		<description><![CDATA["The Rule of 3 says that things grouped in threes are pleasant to the listener’s ear, are easily remembered, and are easily repeated."]]></description>
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		<title>What is an Elevator Speech and Why Do I Need One?</title>
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		<pubDate>Mon, 05 Jan 2009 14:21:38 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
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		<description><![CDATA[An elevator speech (also known as an elevator pitch) is a succinct yet powerful message used to explain what you do (what product or service you provide) and why a prospect should drop what they are doing and purchase what you're selling right now.]]></description>
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