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		<title>Book Review: The Anatomy of Buzz Revisited: Real Life Lessons in Word of Mouth Marketing by Emanuel Rosen</title>
		<link>http://www.themarcompass.com/2009/06/18/book-review-the-anatomy-of-buzz-revisited-real-life-lessons-in-word-of-mouth-marketing-by-emanuel-rosen/</link>
		<comments>http://www.themarcompass.com/2009/06/18/book-review-the-anatomy-of-buzz-revisited-real-life-lessons-in-word-of-mouth-marketing-by-emanuel-rosen/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 16:29:52 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Book Review]]></category>
		<category><![CDATA[Business Books]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[anatomy of buzz]]></category>
		<category><![CDATA[business reading]]></category>
		<category><![CDATA[buzz marketing]]></category>
		<category><![CDATA[emanuel rosen]]></category>
		<category><![CDATA[recommended marketing book]]></category>
		<category><![CDATA[successful campaigns]]></category>
		<category><![CDATA[word of mouth]]></category>

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		<description><![CDATA[In The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing author Emanuel Rosen takes a look at buzz from a new perspective. He figures that by now, we already know what buzz is, and he's right. For the most part we do. We get buzz, but Mr. Rosen uses this new edition to address the parts of buzz we may not yet get: How to do it and Why it is so important.]]></description>
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