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	<title>Copywriting, blogging, white papers, social media, marketing strategy &#187; persuasive writing</title>
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		<title>How To Write A Sales Letter That Sounds Like A Personal Letter &#8211; And Works</title>
		<link>http://www.themarcompass.com/2009/07/23/how-to-write-a-sales-letter-that-sounds-like-a-personal-letter-and-works/</link>
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		<pubDate>Thu, 23 Jul 2009 15:41:19 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
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		<description><![CDATA[Sales letter writing is an art – and that is what I love most about it. Finding the client’s voice and mixing it with persuasive writing skills is a challenge. But when done right, it produces a professional marketing tool that gets results. ]]></description>
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		<title>Mouth-Watering Words: How More Enticing Menu Item Descriptions Can Raise Restaurant Revenues</title>
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		<pubDate>Mon, 17 Nov 2008 14:58:21 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
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		<description><![CDATA[A recent story on NBC&#8217;s Today Show reported that more enticing menu descriptions can actually increase a restaurant&#8217;s sales &#8211; up to a 30% increase. As a copywriter, I find this idea exciting. After all, words are my work and while I understand the power of words, this sort of story communicates that power to [...]]]></description>
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		<title>Book Review &#8211; Words That Work: It’s Not What You Say, It’s What People Hear</title>
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		<pubDate>Thu, 23 Oct 2008 15:47:24 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
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		<description><![CDATA[Words That Work: It's Not What You Say, It's What People Hear is one of the most thought-provoking books I’ve read in a long time. Its simple yet powerful idea that “it’s not what you say, it’s what people hear” can help us to communicate more efficiently and effectively, changing the results we get when we talk or write, whether we’re talking to our kids or our employees, writing dissertations or emails, or addressing a family meeting or a board of directors.]]></description>
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