Sales letter writing is an art – and that is what I love most about it. Finding the client’s voice and mixing it with persuasive writing skills is a challenge. But when done right, it produces a professional marketing tool that gets results.
Entries Tagged as 'persuasive writing'
How To Write A Sales Letter That Sounds Like A Personal Letter – And Works
July 23rd, 2009 · No Comments · Case Studies, copywriting, marketing
Tags: copy writer·copy writing·copywriter·copywriting·freelance·personal·persuasive writing·sales letter writer·writer·writing sales letters
Mouth-Watering Words: How More Enticing Menu Item Descriptions Can Raise Restaurant Revenues
November 17th, 2008 · 9 Comments · copywriting, power of words
A recent story on NBC’s Today Show reported that more enticing menu descriptions can actually increase a restaurant’s sales – up to a 30% increase. As a copywriter, I find this idea exciting. After all, words are my work and while I understand the power of words, this sort of story communicates that power to [...]
Tags: business·copy·copywriting·increasing revenues·joyce dierschke·marketing·nbc today show report·persuasive writing·restaurant·success
Book Review – Words That Work: It’s Not What You Say, It’s What People Hear
October 23rd, 2008 · No Comments · Book Review
Words That Work: It’s Not What You Say, It’s What People Hear is one of the most thought-provoking books I’ve read in a long time. Its simple yet powerful idea that “it’s not what you say, it’s what people hear” can help us to communicate more efficiently and effectively, changing the results we get when we talk or write, whether we’re talking to our kids or our employees, writing dissertations or emails, or addressing a family meeting or a board of directors.
Tags: book review·business book·business reading·communications·effectively·frank luntz·inspirational·its not what you say its what people hear·language·motivational·persuasive writing·power of words·speak·words that work·write·write for results
