Sales letter writing is an art – and that is what I love most about it. Finding the client’s voice and mixing it with persuasive writing skills is a challenge. But when done right, it produces a professional marketing tool that gets results.
Entries Tagged as 'persuasive writing'
How To Write A Sales Letter That Sounds Like A Personal Letter – And Works
July 23rd, 2009 · No Comments · Case Studies, copywriting, marketing
Tags: copy writer·copy writing·copywriter·copywriting·freelance·personal·persuasive writing·sales letter writer·writer·writing sales letters
Mouth-Watering Words: How More Enticing Menu Item Descriptions Can Raise Restaurant Revenues
November 17th, 2008 · 3 Comments · copywriting, power of words
A recent story on NBC’s Today Show reported that more enticing menu descriptions can actually increase a restaurant’s sales – up to a 30% increase. As a copywriter, I find this idea exciting. After all, words are my work and while I understand the power of words, this sort of story communicates that power to [...]
Tags: business·copy·copywriting·increasing revenues·joyce dierschke·marketing·nbc today show report·persuasive writing·restaurant·success
