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Entries Tagged as 'minding the store'

Managing the customer experience isn’t new, Neiman-Marcus has been doing it for 100 years

October 26th, 2009 · No Comments · Integrated Marketing, Success in Business, Work Life, customer service, marketing

Managing the customer experience isn’t new, Neiman-Marcus has been doing it for 100 years. After reading Minding The Store by Stanley Marcus, I would even venture to say that the Marcus’s invented customer experience management.

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