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	<title>Copywriting, blogging, white papers, social media, marketing strategy &#187; Lead Generation</title>
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		<title>What I Learned About Marketing from my Dog</title>
		<link>http://www.themarcompass.com/2010/09/30/what-i-learned-about-marketing-from-my-dog/</link>
		<comments>http://www.themarcompass.com/2010/09/30/what-i-learned-about-marketing-from-my-dog/#comments</comments>
		<pubDate>Fri, 01 Oct 2010 02:08:16 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[customer service]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
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		<category><![CDATA[word of mouth marketing]]></category>
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		<category><![CDATA[get new business]]></category>
		<category><![CDATA[Lead Generation]]></category>
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		<description><![CDATA[I love my dog. She's the greatest thing since sliced bread. But today, she proved to me that she's even better than that - she is a marketing genius!]]></description>
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		<title>Should You Give Away Your Expertise to Get Customers? Top 5 Reasons Why You Should</title>
		<link>http://www.themarcompass.com/2010/03/10/should-you-give-away-your-expertise-to-get-customers-top-5-reasons-why-you-should/</link>
		<comments>http://www.themarcompass.com/2010/03/10/should-you-give-away-your-expertise-to-get-customers-top-5-reasons-why-you-should/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 18:44:13 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[web 2.0]]></category>
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		<category><![CDATA[brand building]]></category>
		<category><![CDATA[establishing thought leadership]]></category>
		<category><![CDATA[free content]]></category>
		<category><![CDATA[freebies]]></category>
		<category><![CDATA[giving away content]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[trust building]]></category>
		<category><![CDATA[validating expertise]]></category>

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		<description><![CDATA[It is natural to think twice about giving away your knowledge and expertise at first. But if you do it right, with a strategy and a goal, I think it is the smartest thing you can do.]]></description>
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		<title>The Top 5 Reasons to Use White Papers to Market Your Business, Courtesy of The White Paper Insider</title>
		<link>http://www.themarcompass.com/2010/02/27/the-top-5-reasons-to-use-white-papers-to-market-your-business-courtesy-of-the-white-paper-insider/</link>
		<comments>http://www.themarcompass.com/2010/02/27/the-top-5-reasons-to-use-white-papers-to-market-your-business-courtesy-of-the-white-paper-insider/#comments</comments>
		<pubDate>Sat, 27 Feb 2010 12:00:44 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[White Papers]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[marketing communication]]></category>
		<category><![CDATA[white paper]]></category>
		<category><![CDATA[White Paper Marketing]]></category>
		<category><![CDATA[whitepaper]]></category>

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		<description><![CDATA[In this article, re-posted courtesy of The White Paper Source, Teresa Beeman makes a strong case for the use of white papers as part of an effective marketing campaign. What it boils down to is that white papers produced great ROI at a relatively low cost to produce.]]></description>
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