It is natural to think twice about giving away your knowledge and expertise at first. But if you do it right, with a strategy and a goal, I think it is the smartest thing you can do.
Entries Tagged as 'Lead Generation'
Should You Give Away Your Expertise to Get Customers? Top 5 Reasons Why You Should
March 10th, 2010 · 2 Comments · Content Marketing, Integrated Marketing, Success in Business, Work Life, marketing, web 2.0
Tags: brand building·Content Marketing·establishing thought leadership·free content·freebies·giving away content·Lead Generation·trust building·validating expertise
The Top 5 Reasons to Use White Papers to Market Your Business, Courtesy of The White Paper Insider
February 27th, 2010 · No Comments · Content Marketing, Integrated Marketing, Success in Business, White Papers, copywriting, marketing
In this article, re-posted courtesy of The White Paper Source, Teresa Beeman makes a strong case for the use of white papers as part of an effective marketing campaign. What it boils down to is that white papers produced great ROI at a relatively low cost to produce.
Tags: Lead Generation·marketing communication·white paper·White Paper Marketing·whitepaper
