I love my dog. She’s the greatest thing since sliced bread. But today, she proved to me that she’s even better than that – she is a marketing genius!
Entries Tagged as 'Lead Generation'
What I Learned About Marketing from my Dog
September 30th, 2010 · No Comments · customer service, Email Marketing, Facebook, Integrated Marketing, marketing, networking, social media, Success in Business, Twitter, word of mouth marketing, Work Life
Tags: customer service·get new business·Lead Generation·marketing·promotions
Should You Give Away Your Expertise to Get Customers? Top 5 Reasons Why You Should
March 10th, 2010 · 2 Comments · Content Marketing, Integrated Marketing, marketing, Success in Business, web 2.0, Work Life
It is natural to think twice about giving away your knowledge and expertise at first. But if you do it right, with a strategy and a goal, I think it is the smartest thing you can do.
Tags: brand building·Content Marketing·establishing thought leadership·free content·freebies·giving away content·Lead Generation·trust building·validating expertise
The Top 5 Reasons to Use White Papers to Market Your Business, Courtesy of The White Paper Insider
February 27th, 2010 · No Comments · Content Marketing, copywriting, Integrated Marketing, marketing, Success in Business, White Papers
In this article, re-posted courtesy of The White Paper Source, Teresa Beeman makes a strong case for the use of white papers as part of an effective marketing campaign. What it boils down to is that white papers produced great ROI at a relatively low cost to produce.
Tags: Lead Generation·marketing communication·white paper·White Paper Marketing·whitepaper
