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	<title>Copywriting, blogging, white papers, social media, marketing strategy &#187; do I need a blog</title>
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		<title>Before You Launch That Corporate Blog: Things to Do, Things to Consider</title>
		<link>http://www.themarcompass.com/2008/10/16/before-you-launch-that-corporate-blog-things-to-do-things-to-consider/</link>
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		<pubDate>Wed, 15 Oct 2008 23:26:24 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
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		<category><![CDATA[blogging 101]]></category>
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		<description><![CDATA[Thinking of starting a business blog? Reading blogs is the quickest and most entertaining way of getting accustomed to the style and tempo of good blog writing. Here are some I recommend looking at:]]></description>
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		<title>Do I really need a business blog?</title>
		<link>http://www.themarcompass.com/2008/09/25/do-i-really-need-a-business-blog/</link>
		<comments>http://www.themarcompass.com/2008/09/25/do-i-really-need-a-business-blog/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 14:29:36 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
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		<description><![CDATA[Having a professional blog is a job and should be treated as such. But blogs are not meant to make your life more difficult. They're meant to open a dialog between you and your audience, which could actually make your life easier in a lot of ways.]]></description>
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