Case studies are an excellent way to promote your business, product and service. Why? Because they tell the story of you – without focusing on you. Case studies tell the story of successes your clients or customers have experienced because of you – but it is their story.
Entries Tagged as 'copywriting'
Book Review: The E Myth – Why Most Small Businesses Don’t Work and What to Do About It
November 18th, 2008 · No Comments · Book Review, Work Life
What do we really want? Freedom – professional, personal and financial. Gerber is not saying there is anything wrong with wanting these things – in fact, it is our nature to want these things. But wanting these things doesn’t make us “entrepreneurs”, it just makes us human.
Tags: book review·business·copywriting·joyce dierschke·marketing·michael gerber·professional·reading·success·the e myth·top books
Mouth-Watering Words: How More Enticing Menu Item Descriptions Can Raise Restaurant Revenues
November 17th, 2008 · 9 Comments · copywriting, power of words
A recent story on NBC’s Today Show reported that more enticing menu descriptions can actually increase a restaurant’s sales – up to a 30% increase. As a copywriter, I find this idea exciting. After all, words are my work and while I understand the power of words, this sort of story communicates that power to [...]
Tags: business·copy·copywriting·increasing revenues·joyce dierschke·marketing·nbc today show report·persuasive writing·restaurant·success
