It is natural to think twice about giving away your knowledge and expertise at first. But if you do it right, with a strategy and a goal, I think it is the smartest thing you can do.
Entries Tagged as 'Content Marketing'
Should You Give Away Your Expertise to Get Customers? Top 5 Reasons Why You Should
March 10th, 2010 · 2 Comments · Content Marketing, Integrated Marketing, marketing, Success in Business, web 2.0, Work Life
Tags: brand building·Content Marketing·establishing thought leadership·free content·freebies·giving away content·Lead Generation·trust building·validating expertise
How To Implement a Content Marketing Strategy in Six Steps
February 1st, 2010 · No Comments · Blogging, Case Studies, Content Marketing, copywriting, Email Marketing, Integrated Marketing, marketing, power of words, Social Marketing, Viral Marketing, White Papers
What is content marketing and why is it important? The short (very short) answer is that content marketing is highly targeted, problem-solving, educational content that fits perfectly into an integrated marketing plan.
Tags: content·Content Marketing·marketing·marketing plan·strategy
10 Corporate Blogging Tips and Strategies from Joe Pulizzi
January 7th, 2010 · 2 Comments · Blogging, Content Marketing, marketing, Social Marketing, web 2.0
The information in this post about blogging is really useful for anyone contemplating blogging or anyone who has just started blogging. It puts things into perspective and acts as a great case for blogging. If you don’t blog, or if you don’t know if you should blog, take a look at Joe’s tips.
Tags: blog·Blogging·blogging tips·business blog·Content Marketing·corporate blog·Joe Pulizzi·junta42·should I blog·why blog
