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	<title>Copywriting, blogging, white papers, social media, marketing strategy &#187; business</title>
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	<link>http://www.themarcompass.com</link>
	<description>A Point of Reference for the Trailblazing Marketer</description>
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		<title>Put a Positive Spin on Your Business to Keep it Moving Up</title>
		<link>http://www.themarcompass.com/2010/08/09/put-a-positive-spin-on-your-business-to-keep-it-moving-up/</link>
		<comments>http://www.themarcompass.com/2010/08/09/put-a-positive-spin-on-your-business-to-keep-it-moving-up/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 15:59:28 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[attracting success]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[how's business]]></category>
		<category><![CDATA[staying positive]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=786</guid>
		<description><![CDATA[Its not always easy to stay positive - let's face it, some days are better than others! But it is important to try and be positive - especially when someone asks, "how's business?"]]></description>
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		<title>RePost: Three B2B Social Media Myths And Why You Should Ignore Them</title>
		<link>http://www.themarcompass.com/2010/02/23/repost-three-b2b-social-media-myths-and-why-you-should-ignore-them/</link>
		<comments>http://www.themarcompass.com/2010/02/23/repost-three-b2b-social-media-myths-and-why-you-should-ignore-them/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 23:28:34 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[b2b and social media]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business blogs]]></category>
		<category><![CDATA[corporate blogs]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media myths]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=568</guid>
		<description><![CDATA[I thought that Diana did such a great job debunking this widely believed social media myths, that I'd reprint them here. These 3 Myths of Social Media that Dianna describes can often prevent a company from even considering social media as a viable part of their marketing plan. ]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/02/23/repost-three-b2b-social-media-myths-and-why-you-should-ignore-them/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Book Review: The Element &#8211; How Finding Your Passion Changes Everything by Ken Robinson</title>
		<link>http://www.themarcompass.com/2009/07/07/book-review-the-element-how-finding-your-passion-changes-everything-by-ken-robinson/</link>
		<comments>http://www.themarcompass.com/2009/07/07/book-review-the-element-how-finding-your-passion-changes-everything-by-ken-robinson/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 15:55:37 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Book Review]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[finding your element]]></category>
		<category><![CDATA[ken robinson]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[reading]]></category>
		<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[the element]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=370</guid>
		<description><![CDATA[ The first time I heard the phrase “in your element”, I was about 20 years old and visiting a history museum with my mom. At one point during our visit she turned to me and said, “You’re really in your element here.” At the time I just smiled and thought, “I wonder what she means by that?” Years later I am reading The Element: How Finding Your Passion Changes Everything by Ken Robinson and remembering that day – finally getting what my mom was trying to say to me. Pity I didn’t get it – and she didn’t elaborate then!]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Lost a Client? Got Beat Out on a Bid? Maybe the Prospect Just Wasn&#8217;t That Into You. 5 Ways to Increase Your Likability Factor</title>
		<link>http://www.themarcompass.com/2009/07/03/5-ways-to-increase-your-likability-factor/</link>
		<comments>http://www.themarcompass.com/2009/07/03/5-ways-to-increase-your-likability-factor/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 20:40:58 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Life in General]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[how to be more likable]]></category>
		<category><![CDATA[likability]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[tips to being likable]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=365</guid>
		<description><![CDATA[They say that you should not take business personally...but most deals start on a personal level. Likability can be the deciding factor as to whether you're successful or not. Here are 5 tips to quickly improve your likability.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Smart Freelancers Get It In Writing</title>
		<link>http://www.themarcompass.com/2009/06/16/smart-freelancers-get-it-in-writing/</link>
		<comments>http://www.themarcompass.com/2009/06/16/smart-freelancers-get-it-in-writing/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 00:13:34 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Freelancing]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[contracts]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[freelance]]></category>
		<category><![CDATA[in writing]]></category>
		<category><![CDATA[payment terms]]></category>
		<category><![CDATA[professional]]></category>
		<category><![CDATA[project contracts]]></category>
		<category><![CDATA[work life]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=356</guid>
		<description><![CDATA[There are some customers that you can be friends with and also have a constructive working relationship with. And then there are the other kind of customers...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Confessions of a Networking Scaredy-Cat: Change Your Seat, Change Your Luck</title>
		<link>http://www.themarcompass.com/2009/06/04/confessions-of-a-networking-scaredy-cat-change-your-seat-change-your-luck/</link>
		<comments>http://www.themarcompass.com/2009/06/04/confessions-of-a-networking-scaredy-cat-change-your-seat-change-your-luck/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 13:10:31 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Life in General]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[face to face]]></category>
		<category><![CDATA[how to network successfully]]></category>
		<category><![CDATA[meeting new people]]></category>
		<category><![CDATA[networking groups]]></category>
		<category><![CDATA[successful networking]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=350</guid>
		<description><![CDATA[One of the keys to beating the scaredy-cat networking in you is to not get discouraged. Just realize that not everyone attends networking functions for the same reasons. You may or may not want to know these people anyway. Find people who are there for the same reasons you are - and make some quality contacts!]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/06/04/confessions-of-a-networking-scaredy-cat-change-your-seat-change-your-luck/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Book Review: Outliers The Story of Success by Malcolm Gladwell</title>
		<link>http://www.themarcompass.com/2009/05/25/book-review-outliers-the-story-of-success-by-malcolm-gladwell/</link>
		<comments>http://www.themarcompass.com/2009/05/25/book-review-outliers-the-story-of-success-by-malcolm-gladwell/#comments</comments>
		<pubDate>Mon, 25 May 2009 15:05:15 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Book Review]]></category>
		<category><![CDATA[Business Books]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[malcolm gladwell]]></category>
		<category><![CDATA[motivational]]></category>
		<category><![CDATA[outliers]]></category>
		<category><![CDATA[reading]]></category>
		<category><![CDATA[reading list]]></category>
		<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[story of success]]></category>
		<category><![CDATA[success in perspective]]></category>
		<category><![CDATA[success of bill gates]]></category>
		<category><![CDATA[success theory]]></category>
		<category><![CDATA[work life]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=322</guid>
		<description><![CDATA[Why do some people succeed in life while others struggle? Is it a difference in intelligence? Genetics? Environment? Opportunity? Or just plain luck?]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/05/25/book-review-outliers-the-story-of-success-by-malcolm-gladwell/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Are Your Emails Sponge Worthy? (How to get people to open and read them!)</title>
		<link>http://www.themarcompass.com/2009/05/08/how-to-get-people-to-open-and-read-your-emails/</link>
		<comments>http://www.themarcompass.com/2009/05/08/how-to-get-people-to-open-and-read-your-emails/#comments</comments>
		<pubDate>Fri, 08 May 2009 13:47:37 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[constant contact]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[emma]]></category>
		<category><![CDATA[how to get emails open]]></category>
		<category><![CDATA[icontact]]></category>
		<category><![CDATA[managemente]]></category>
		<category><![CDATA[open my email]]></category>
		<category><![CDATA[successful emails]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=308</guid>
		<description><![CDATA[Inboxes are literally flooded with emails - some you want, some you need and some that get deleted so fast it could give you whiplash. With that knowledge, how many of you send out emails that aren't worth the read? There are 5 basic email tactics to consider before you hit Send.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/05/08/how-to-get-people-to-open-and-read-your-emails/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Malcolm Gladwell Defining Success: Meaningful Work through Passion, not Genius</title>
		<link>http://www.themarcompass.com/2009/04/22/malcolm-gladwell-defining-success-meaningful-work-through-passion-not-genius/</link>
		<comments>http://www.themarcompass.com/2009/04/22/malcolm-gladwell-defining-success-meaningful-work-through-passion-not-genius/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 15:57:10 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Life in General]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[blink]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business author]]></category>
		<category><![CDATA[malcom gladwell]]></category>
		<category><![CDATA[meaningful work]]></category>
		<category><![CDATA[motivational]]></category>
		<category><![CDATA[outliers]]></category>
		<category><![CDATA[passion]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[work life]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=287</guid>
		<description><![CDATA[Learning from Bill Gates and the Beatles. At the Dreamforce conference in San Francisco, Malcolm Gladwell, author of "Blink" and "Outliers," gives two examples of hard work that later looked like genius...]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/04/22/malcolm-gladwell-defining-success-meaningful-work-through-passion-not-genius/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Using Twitter: Tweet, Follow or Get Out of The Way</title>
		<link>http://www.themarcompass.com/2009/04/21/using-twitter-tweet-follow-or-get-out-of-the-way/</link>
		<comments>http://www.themarcompass.com/2009/04/21/using-twitter-tweet-follow-or-get-out-of-the-way/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 16:26:45 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[customer service]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[how to use twitter]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[micro blogging]]></category>
		<category><![CDATA[microblogging]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[Tweeting]]></category>
		<category><![CDATA[twittering]]></category>
		<category><![CDATA[using twitter]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=277</guid>
		<description><![CDATA[Much has been said about the micro-blogging service, Twitter - and there is still much to say as the service continues to mature, grow and morph. We have only scratched the surface of what micro blogging has to offer, and Twitter is leading the way.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/04/21/using-twitter-tweet-follow-or-get-out-of-the-way/feed/</wfw:commentRss>
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