In spite of the overly witty full title – Super Freakonomics Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance – the book is actually a fascinating tale of how economics plays into even the most bizarre areas of modern life.
Entries Tagged as 'business reading'
Book Review: Super Freakonomics
November 24th, 2009 · No Comments · Book Review, Business Books, Life in General
Tags: book review·business reading·freakonomics·Recommended Reading·stephen dubner·steven levitt·super freakonomics
Book Review: The Anatomy of Buzz Revisited: Real Life Lessons in Word of Mouth Marketing by Emanuel Rosen
June 18th, 2009 · No Comments · Book Review, Business Books, Integrated Marketing, marketing, power of words, Social Marketing, Success in Business, web 2.0, word of mouth marketing
In The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing author Emanuel Rosen takes a look at buzz from a new perspective. He figures that by now, we already know what buzz is, and he’s right. For the most part we do. We get buzz, but Mr. Rosen uses this new edition to address the parts of buzz we may not yet get: How to do it and Why it is so important.
Tags: anatomy of buzz·business reading·buzz marketing·emanuel rosen·marketing·recommended marketing book·successful campaigns·word of mouth
Book Review: The Tyranny of Old Ideas by Matt Miller
May 20th, 2009 · No Comments · Book Review, Business Books, Life in General
Don’t read The Tyranny of Dead Ideas: Letting Go of the Old Ways of Thinking to Unleash a New Prosperity if you’re seriously entrenched or otherwise fully invested in the “way things work”. You won’t like what Matt Miller has to say. It’s revolutionary.
Tags: book review·business reading·destined ideas·matt miller·reading list·reading material·tyranny of dead ideas
