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	<title>Copywriting, blogging, white papers, social media, marketing strategy &#187; business blogging</title>
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	<description>A Point of Reference for the Trailblazing Marketer</description>
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		<title>Breaking Up is Hard (Nah, its easy!) To Do</title>
		<link>http://www.themarcompass.com/2009/05/29/breaking-up-is-easy-to-do/</link>
		<comments>http://www.themarcompass.com/2009/05/29/breaking-up-is-easy-to-do/#comments</comments>
		<pubDate>Fri, 29 May 2009 04:00:36 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Email Marketing]]></category>
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		<description><![CDATA[Why Sometimes You Just Have to Say Goodbye (via Unsubscribe). If you're anything like me, you subscribe to blogs, email updates, e-newsletters and the like that have to do with particular subjects. ]]></description>
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		<title>I’m Guilty! Of Poor Blogging Practices&#8230;</title>
		<link>http://www.themarcompass.com/2009/02/26/i%e2%80%99m-guilty-of-poor-blogging-practices/</link>
		<comments>http://www.themarcompass.com/2009/02/26/i%e2%80%99m-guilty-of-poor-blogging-practices/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 18:21:07 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[copywriting]]></category>
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		<description><![CDATA[In this season of Lent, I thought I’d come clean and just admit my guilt: I don’t post to my business blog nearly enough. Poor posting frequency is a major blogging sin. But I vow to repent! ]]></description>
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		<title>Corporate Blog Spotlight: Delta Airlines</title>
		<link>http://www.themarcompass.com/2009/02/12/corporate-blog-spotlight-delta-airlines/</link>
		<comments>http://www.themarcompass.com/2009/02/12/corporate-blog-spotlight-delta-airlines/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 14:52:32 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[customer service]]></category>
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		<description><![CDATA[How Delta does blogging right. If you and your company are thinking of starting a business blog, definitely take a good look at what Delta Airlines is doing with their corporate blog. They really "get" it.]]></description>
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		<title>Before You Launch That Corporate Blog: Joining the Conversation with 5 Tips for Commenting on Other People&#8217;s Blogs</title>
		<link>http://www.themarcompass.com/2008/10/17/before-you-launch-that-corporate-blog-joining-the-conversation-with-5-tips-for-commenting-on-other-peoples-blogs/</link>
		<comments>http://www.themarcompass.com/2008/10/17/before-you-launch-that-corporate-blog-joining-the-conversation-with-5-tips-for-commenting-on-other-peoples-blogs/#comments</comments>
		<pubDate>Fri, 17 Oct 2008 03:08:14 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blog first steps]]></category>
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		<guid isPermaLink="false">http://www.themarcompass.com/?p=54</guid>
		<description><![CDATA[Now that you've been doing a little homework by reading blogs that interest you and/or are related to the topic you foresee yourself blogging about, you probably want to join the conversation and do some commenting. Comments are an integral part of blogging. You may have come across some blogs with no commenting tools. Don't be fooled - these are not true blogs. Blogs are about cultivating dialogs. Blogs that don't allow comments are one-way conversations, anti-blogs if you will.

Before you jump into commenting, consider these 5 blog commenting tips:]]></description>
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		<title>Before You Launch That Corporate Blog: Things to Do, Things to Consider</title>
		<link>http://www.themarcompass.com/2008/10/16/before-you-launch-that-corporate-blog-things-to-do-things-to-consider/</link>
		<comments>http://www.themarcompass.com/2008/10/16/before-you-launch-that-corporate-blog-things-to-do-things-to-consider/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 23:26:24 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[blog first steps]]></category>
		<category><![CDATA[blogging 101]]></category>
		<category><![CDATA[blogging for business]]></category>
		<category><![CDATA[business blogging]]></category>
		<category><![CDATA[business blogs]]></category>
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		<category><![CDATA[corporate blogs]]></category>
		<category><![CDATA[do I need a blog]]></category>
		<category><![CDATA[how to blog]]></category>
		<category><![CDATA[joining the conversation]]></category>
		<category><![CDATA[launch a business blog]]></category>
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		<description><![CDATA[Thinking of starting a business blog? Reading blogs is the quickest and most entertaining way of getting accustomed to the style and tempo of good blog writing. Here are some I recommend looking at:]]></description>
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