<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>The MarCompass</title>
	<atom:link href="http://www.themarcompass.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.themarcompass.com</link>
	<description>A Point of Reference for the Trailblazing Marketer</description>
	<lastBuildDate>Tue, 27 Jul 2010 20:28:46 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>Writing Tag Lines &#8211; An Effective Tag Line Clearly Conveys Value to Your Client</title>
		<link>http://www.themarcompass.com/2010/07/27/writing-tag-lines-an-effective-tag-line-clearly-conveys-value-to-your-client/</link>
		<comments>http://www.themarcompass.com/2010/07/27/writing-tag-lines-an-effective-tag-line-clearly-conveys-value-to-your-client/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 20:27:52 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[effective tag lines]]></category>
		<category><![CDATA[how to write a tag line]]></category>
		<category><![CDATA[marcia yudkin]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[the marketing minute]]></category>
		<category><![CDATA[writing tag lines]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=773</guid>
		<description><![CDATA[Tips for writing tag lines. Writing memorable, action-oriented, provacative tag lines.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/07/27/writing-tag-lines-an-effective-tag-line-clearly-conveys-value-to-your-client/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What the Heck is a CMS Website, and Why Should I Have One?</title>
		<link>http://www.themarcompass.com/2010/07/12/what-the-heck-is-a-cms-website-and-why-should-i-have-one/</link>
		<comments>http://www.themarcompass.com/2010/07/12/what-the-heck-is-a-cms-website-and-why-should-i-have-one/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 23:12:26 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[CMS Content Management System]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[cms web site]]></category>
		<category><![CDATA[content management system]]></category>
		<category><![CDATA[web designer]]></category>
		<category><![CDATA[web master]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[what is cms]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=770</guid>
		<description><![CDATA[Maybe you've heard the term "CMS" or "Content Management System" and maybe you haven't. The important thing is to know what a CMS is and to determine whether or not your business should have one.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/07/12/what-the-heck-is-a-cms-website-and-why-should-i-have-one/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Midway Through the Year &#8211; Now&#8217;s a Good Time to Revitalize Your Internal PR Plan</title>
		<link>http://www.themarcompass.com/2010/07/07/midway-through-the-year-nows-a-good-time-to-revitalize-your-internal-pr-plan/</link>
		<comments>http://www.themarcompass.com/2010/07/07/midway-through-the-year-nows-a-good-time-to-revitalize-your-internal-pr-plan/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 17:36:53 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=745</guid>
		<description><![CDATA[Public relations and marketing strategies are key to the success of any business. But how much attention do you pay to your internal PR? Case Study: I&#8217;ve got a very good client in Miami, FL who recently asked me to help with an internal vision project. She asked her staff to write a short response [...]]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/07/07/midway-through-the-year-nows-a-good-time-to-revitalize-your-internal-pr-plan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WordPress 3.0 Version Released &#8211; Offering Even More Power and Customization Capabilities to WordPress CMS Websites</title>
		<link>http://www.themarcompass.com/2010/06/21/wordpress-3-0-version-released-offering-even-more-power-and-customization-capabilities-to-wordpress-cms-websites/</link>
		<comments>http://www.themarcompass.com/2010/06/21/wordpress-3-0-version-released-offering-even-more-power-and-customization-capabilities-to-wordpress-cms-websites/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 19:38:57 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[CMS Content Management System]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Product Review]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[cms]]></category>
		<category><![CDATA[content management system]]></category>
		<category><![CDATA[latest version]]></category>
		<category><![CDATA[upgrade]]></category>
		<category><![CDATA[wordpress 3.0]]></category>
		<category><![CDATA[wp]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=735</guid>
		<description><![CDATA[Just when you thought Wordpress couldn't be a better CMS engine, they go and release version 3.0. Here's what you should know about the new Wordpress upgrade.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/06/21/wordpress-3-0-version-released-offering-even-more-power-and-customization-capabilities-to-wordpress-cms-websites/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Iomega External Hard Drive &#8211; Big, Fast and Reliable</title>
		<link>http://www.themarcompass.com/2010/06/16/iomega-external-hard-drive-big-fast-and-reliable/</link>
		<comments>http://www.themarcompass.com/2010/06/16/iomega-external-hard-drive-big-fast-and-reliable/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 14:00:23 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Freelancing]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[Product Review]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[500GB]]></category>
		<category><![CDATA[external hard drive]]></category>
		<category><![CDATA[file storage]]></category>
		<category><![CDATA[iomega]]></category>
		<category><![CDATA[portable hard drive]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=728</guid>
		<description><![CDATA[Normally I don't do a lot of product reviews, aside from business books. But I've had such a good experience with my Iomega external hard drive that I wanted to share it.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/06/16/iomega-external-hard-drive-big-fast-and-reliable/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Functionality Plugins Your WordPress CMS Blog Must Have, Boost Blog and CMS Functionality, Improve Search Engine Ranking</title>
		<link>http://www.themarcompass.com/2010/06/14/10-functionality-plugins-your-wordpress-cms-blog-must-have-boost-blog-and-cms-functionality-improve-search-engine-ranking/</link>
		<comments>http://www.themarcompass.com/2010/06/14/10-functionality-plugins-your-wordpress-cms-blog-must-have-boost-blog-and-cms-functionality-improve-search-engine-ranking/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 17:08:05 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[CMS Content Management System]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[auto update]]></category>
		<category><![CDATA[automatic upgrade]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[cms]]></category>
		<category><![CDATA[content management system]]></category>
		<category><![CDATA[functionality]]></category>
		<category><![CDATA[google xml sitemap]]></category>
		<category><![CDATA[plug in]]></category>
		<category><![CDATA[plugin]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=723</guid>
		<description><![CDATA[While there are actually a lot more than 10 great functionality plugins for Wordpress, if you start out your blog with these ten in particular, I think you'll be on your way to having a great content management website.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/06/14/10-functionality-plugins-your-wordpress-cms-blog-must-have-boost-blog-and-cms-functionality-improve-search-engine-ranking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>7 Reasons Why Your Business Needs Social Marketing</title>
		<link>http://www.themarcompass.com/2010/06/11/7-reasons-why-your-business-needs-social-marketing/</link>
		<comments>http://www.themarcompass.com/2010/06/11/7-reasons-why-your-business-needs-social-marketing/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 14:00:38 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[do I need social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=714</guid>
		<description><![CDATA[You can’t go anywhere without hearing the words, “Facebook”, or “Twitter.”  While the times change, business owners have to adapt as well.  If you decide that you don’t want to go down this path, you’re going to have to wonder if you’ll be in business in the next 5 years.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/06/11/7-reasons-why-your-business-needs-social-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is It Better To Open With A Question? How To Write Enticing Headlines &amp; Subject Lines for Blogs, Emails and E-Newsletters</title>
		<link>http://www.themarcompass.com/2010/06/03/is-it-better-to-open-with-a-question-how-to-write-enticing-headlines-subject-lines-for-blogs-emails-and-e-newsletters/</link>
		<comments>http://www.themarcompass.com/2010/06/03/is-it-better-to-open-with-a-question-how-to-write-enticing-headlines-subject-lines-for-blogs-emails-and-e-newsletters/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 20:41:07 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[drawing your reader in]]></category>
		<category><![CDATA[enticing headlines]]></category>
		<category><![CDATA[how to write good headlines]]></category>
		<category><![CDATA[powerful subject lines]]></category>
		<category><![CDATA[writing headlines]]></category>
		<category><![CDATA[writing subject lines]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=681</guid>
		<description><![CDATA[The most enticing headlines and subject lines are short (8-10 words) and pack a punch. They also engage the reader by offering information that is important to them. That's key - your message has to be about your audience, not about you.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/06/03/is-it-better-to-open-with-a-question-how-to-write-enticing-headlines-subject-lines-for-blogs-emails-and-e-newsletters/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Need Blog Content? Get Inspired!</title>
		<link>http://www.themarcompass.com/2010/06/02/need-blog-content-get-inspired/</link>
		<comments>http://www.themarcompass.com/2010/06/02/need-blog-content-get-inspired/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 12:45:00 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[blog content]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=668</guid>
		<description><![CDATA[Inspiration can come from the simplest of places: a word, a true story you just heard, a person you see walking down the street, a picture you take of your own neighborhood. Inspiration can come from change &#8211; changing the color of the walls in the room where you work, rearranging the furniture, reorganizing the [...]]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/06/02/need-blog-content-get-inspired/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook &#8211; Is Putting All of Our Eggs in One Basket Such a Good Idea?</title>
		<link>http://www.themarcompass.com/2010/05/20/facebook-is-putting-all-of-our-eggs-in-one-basket-such-a-good-idea/</link>
		<comments>http://www.themarcompass.com/2010/05/20/facebook-is-putting-all-of-our-eggs-in-one-basket-such-a-good-idea/#comments</comments>
		<pubDate>Thu, 20 May 2010 14:39:45 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[facebook pages]]></category>
		<category><![CDATA[facebook surpasses google]]></category>
		<category><![CDATA[facebook traffic]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=650</guid>
		<description><![CDATA[So if social media marketing is part of your strategy, Facebook is not only a logical part of it, it is a must. But there is a danger here that I urge you to consider: If you only do Facebook, I believe you're setting yourself up for a loss.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/05/20/facebook-is-putting-all-of-our-eggs-in-one-basket-such-a-good-idea/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>
