Comments for The MarCompass

Comment on Is It Better To Open With A Question? How To Write Enticing Headlines & Subject Lines for Blogs, Emails and E-Newsletters by Chris

Chris — Tue, 15 Jun 2010 15:14:51 +0000

Love the article… great reminders!

Warmly,

Chris

Comment on Facebook – Is Putting All of Our Eggs in One Basket Such a Good Idea? by Joyce Dierschke

Joyce Dierschke — Thu, 20 May 2010 18:58:26 +0000

UPDATE: As of earlier today, Facebook has apparently rescinded the mandate that Pages have 10K fans in order to choose their default landing page.

My warning still stands however – I’m happy that Facebook responded to fan outrage. But will they do it next time?

Comment on Should You Give Away Your Expertise to Get Customers? Top 5 Reasons Why You Should by Joyce Dierschke

Joyce Dierschke — Thu, 11 Mar 2010 19:10:59 +0000

Thanks for you comment David. I think we have to bust through the tiny lens perspective in order to really understand our new world of marketing. Oprah proves every day that visibility is the key. And marketers like you are proving that Free is one of the best ways to achieve that visibility – in case you’re not Oprah…

Comment on Should You Give Away Your Expertise to Get Customers? Top 5 Reasons Why You Should by David Meerman Scott

David Meerman Scott — Thu, 11 Mar 2010 11:26:00 +0000

Joyce

Thanks for bringing up an important issue.

I am the author of World Wide Rave. With all due respect to Wiley, my publisher, the statement made at BEA last year was just plain wrong. And to be honest, it makes me insane with rage at how wrong it is.

The answer to this question depends on who you are. The Wiley manager in charge of digital content may think the strategy did not work because they made a few thousand less dollars in sales.

But for me as a brand, free is wildly successful.

I also give away free short ebooks that collectively have over 2 million downloads. Many people read the free ebooks first and then buy the print books and also hire me to speak.

I am on the top of the search results for many important terms which drives people to my books. (Type “Viral Marketing” into Google and you will see what I mean because my ebook comes up on the first page). Here are my free ebooks http://www.davidmeermanscott.com/products_ebooks.htm

The month that I was promoting World Wide Rave through the free offer that Wiley dismissed, I got tremendous buzz by giving stuff away. And that month was the first that my prior book “The New Rules of Marketing & PR” hit the BusinessWeek bestseller list. It remained on the list for six months and would still be there if BusienssWeek was continuing the list. That book is the number one marketing and PR book in the world, published in 24 languages.

So Wiley benefited from free because I became a much better known author and sold more books. I benefited too because I generated many additional speaking gigs.

If you look at this from the tiny little narrow lens of how many books were sold on Kindle it is a “failure” but if you look at it from the big picture of how it promotes an author to the world it is a raging success.

David Meerman Scott

Comment on Carl Lewis & Facebook: Do You Delete Comments and Posts? by Joyce Dierschke

Joyce Dierschke — Fri, 26 Feb 2010 13:26:28 +0000

Thanks for your comment Jackie – yes, I agree that offensive language is another good reason to delete remarks and comments.

Comment on Carl Lewis & Facebook: Do You Delete Comments and Posts? by Jackie Oliveri

Jackie Oliveri — Thu, 25 Feb 2010 15:36:21 +0000

I completely agree that in this instance, deleting that post was justified. I have deleted posts, only a few, and the reason being was that I felt they contained language that not only was offensive to me, but to others who would visit my profile. I have several younger family members as friends and would not want to be put in a compromising situation by what they could possibly view when visiting my wall. And I would do it again without hesitation if I deemed something inappropriate.

Comment on RePost: Three B2B Social Media Myths And Why You Should Ignore Them by Dianna Huff

Dianna Huff — Wed, 24 Feb 2010 15:49:42 +0000

Joyce,

Thanks for featuring my e-newsletter in your post!

Comment on Did You Un-Friend Me Because You Don’t Like Me Anymore? by Allie imp

Allie imp — Wed, 24 Feb 2010 03:12:16 +0000

Yes I have deleted “friends” but it is usually because they themselves are annoying on MY page or because I just don’t have anything in common with them.
A lot of people that I went to HS with try to go through and add everyone from HS even if they did not even know that you existed. Most of the time I give these old HS (and other random) “friends” a trial run if they turn out to be interesting and have something in common with me now or I was friends with them back in the day I might keep them on. If they are just “racking” up friends and I am just a number then no, away they go.
The Main reason I do this, I have pics of my kids on my FB so that my friends and family can see them and I don’t want just anybody who decides to add another number to their friends list to have access. I did not join facebook to get hundreds of FB “friends”, I joined to connect with family and friends that I don’ t get to see much.

Comment on Did You Un-Friend Me Because You Don’t Like Me Anymore? by Pema Zopa

Pema Zopa — Tue, 23 Feb 2010 16:36:48 +0000

Yes I have deleted “friends” on facebook. Hiding friends on facebook does not prevent them sending stupid apps such as farmville to your profile. When this happens I first ask then to not send me anymore of these apps because I do not play then delete the nonsense off my profile. If they do it again I delete them. There is a difference between friends and “friends”. My personal friends, those I physically contact I never have that problem with because they respect my preferences. Those who are “friends” because they like my website, my posts or something along those lines have the potential to become “real” friends but they are still virtual friends. I do not feel hurt or anything else if I am deleted by a virtual friend. I know people who routinely delete virtual “friends” that have not posted to their facebook for awhile – it is nothing personal, just clean up.

Comment on Mouth-Watering Words: How More Enticing Menu Item Descriptions Can Raise Restaurant Revenues by Michael

Michael — Mon, 25 Jan 2010 00:38:47 +0000

I actually think your menu description it too wordy. The right balance between a short, bland menu item description and one that is overly descriptive is hard too find. I think the original example you gave is perfect.

Michael