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	<title>Copywriting, blogging, white papers, social media, marketing strategy &#187; word of mouth marketing</title>
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	<description>A Point of Reference for the Trailblazing Marketer</description>
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		<title>What I Learned About Marketing from my Dog</title>
		<link>http://www.themarcompass.com/2010/09/30/what-i-learned-about-marketing-from-my-dog/</link>
		<comments>http://www.themarcompass.com/2010/09/30/what-i-learned-about-marketing-from-my-dog/#comments</comments>
		<pubDate>Fri, 01 Oct 2010 02:08:16 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[customer service]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[get new business]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[promotions]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=824</guid>
		<description><![CDATA[I love my dog. She's the greatest thing since sliced bread. But today, she proved to me that she's even better than that - she is a marketing genius!]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/09/30/what-i-learned-about-marketing-from-my-dog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Hearing vs. Listening &#8211; What&#8217;s the Difference When It Comes to Customer Service?</title>
		<link>http://www.themarcompass.com/2010/09/22/hearing-vs-listening-whats-the-difference-when-it-comes-to-customer-service/</link>
		<comments>http://www.themarcompass.com/2010/09/22/hearing-vs-listening-whats-the-difference-when-it-comes-to-customer-service/#comments</comments>
		<pubDate>Wed, 22 Sep 2010 22:19:24 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[customer service]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[customer reviews]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=815</guid>
		<description><![CDATA[What's the difference between hearing and listening? You may think the difference comes down to semantics and you wouldn't be wrong. But in my opinion, listening is just the first part of the equation when it comes to customer service.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/09/22/hearing-vs-listening-whats-the-difference-when-it-comes-to-customer-service/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s The Easiest Way to Enhance Your Customer Service?</title>
		<link>http://www.themarcompass.com/2010/09/21/whats-the-easiest-way-to-enhance-your-customer-service/</link>
		<comments>http://www.themarcompass.com/2010/09/21/whats-the-easiest-way-to-enhance-your-customer-service/#comments</comments>
		<pubDate>Tue, 21 Sep 2010 13:47:33 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[customer service]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[business reviews]]></category>
		<category><![CDATA[reviews]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=810</guid>
		<description><![CDATA[I talk a lot about offering great customer service. I believe that to have a successful business - in any sector - it all comes down to customer service. So what's the one thing you can start doing right now to beef up your customer service? Listen.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/09/21/whats-the-easiest-way-to-enhance-your-customer-service/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Write Useful Reviews</title>
		<link>http://www.themarcompass.com/2010/09/07/how-to-write-useful-reviews/</link>
		<comments>http://www.themarcompass.com/2010/09/07/how-to-write-useful-reviews/#comments</comments>
		<pubDate>Tue, 07 Sep 2010 22:04:50 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[Product Review]]></category>
		<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[how to write a review]]></category>
		<category><![CDATA[writing reviews]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=801</guid>
		<description><![CDATA[Consumer or peer reviews are written by everyday people who've had experience with a certain product or service. These can be the most helpful reviews, but not all are; for instance, if review is too negative, too positive or too vague, it won't be a useful review. Here are some pointers on how to write effective reviews.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/09/07/how-to-write-useful-reviews/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do You Have ESP?</title>
		<link>http://www.themarcompass.com/2010/08/25/do-you-have-esp/</link>
		<comments>http://www.themarcompass.com/2010/08/25/do-you-have-esp/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 14:34:20 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[customer service]]></category>
		<category><![CDATA[Freelancing]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[freelancing success]]></category>
		<category><![CDATA[get repeat business]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=797</guid>
		<description><![CDATA[Do You Have ESP? Contrary to what you may be thinking ESP doesn't only stand for "extra sensory perception" but also for "excellent service provider." All it really means is anticipating the needs of your clients.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/08/25/do-you-have-esp/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Is Viral Marketing?</title>
		<link>http://www.themarcompass.com/2010/01/20/what-is-viral-marketing/</link>
		<comments>http://www.themarcompass.com/2010/01/20/what-is-viral-marketing/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 16:08:37 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[viral advertising]]></category>
		<category><![CDATA[viral video]]></category>
		<category><![CDATA[what is viral marketing]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=543</guid>
		<description><![CDATA[Getting something to go viral is not easy and not everything is a good viral candidate. It has to seem natural. You can force viral. All you can do is create something - a video, a photo, etc. - put it out there and hope it gets picked up. Of course its easier now to do viral marketing than it was even 5 years ago. Because of Twitter, Facebook, YouTube and the rest, more people are on line for more hours and so your change of being seen is greater. And getting seen is half the battle.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/01/20/what-is-viral-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Five Top Social Media Marketing Must-Haves for Newbies</title>
		<link>http://www.themarcompass.com/2009/07/16/five-top-social-media-marketing-must-haves-for-newbies/</link>
		<comments>http://www.themarcompass.com/2009/07/16/five-top-social-media-marketing-must-haves-for-newbies/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 14:28:38 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[google alerts]]></category>
		<category><![CDATA[newletter]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=376</guid>
		<description><![CDATA[Want to jump into the social media marketing pool, but not sure just how deep you should go? Here are 5 top social media must-haves to get you started.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/07/16/five-top-social-media-marketing-must-haves-for-newbies/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Book Review: The Anatomy of Buzz Revisited: Real Life Lessons in Word of Mouth Marketing by Emanuel Rosen</title>
		<link>http://www.themarcompass.com/2009/06/18/book-review-the-anatomy-of-buzz-revisited-real-life-lessons-in-word-of-mouth-marketing-by-emanuel-rosen/</link>
		<comments>http://www.themarcompass.com/2009/06/18/book-review-the-anatomy-of-buzz-revisited-real-life-lessons-in-word-of-mouth-marketing-by-emanuel-rosen/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 16:29:52 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Book Review]]></category>
		<category><![CDATA[Business Books]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[anatomy of buzz]]></category>
		<category><![CDATA[business reading]]></category>
		<category><![CDATA[buzz marketing]]></category>
		<category><![CDATA[emanuel rosen]]></category>
		<category><![CDATA[recommended marketing book]]></category>
		<category><![CDATA[successful campaigns]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=358</guid>
		<description><![CDATA[In The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing author Emanuel Rosen takes a look at buzz from a new perspective. He figures that by now, we already know what buzz is, and he's right. For the most part we do. We get buzz, but Mr. Rosen uses this new edition to address the parts of buzz we may not yet get: How to do it and Why it is so important.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/06/18/book-review-the-anatomy-of-buzz-revisited-real-life-lessons-in-word-of-mouth-marketing-by-emanuel-rosen/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>People Are Talking About You&#8230;</title>
		<link>http://www.themarcompass.com/2009/05/27/people-are-talking-about-you/</link>
		<comments>http://www.themarcompass.com/2009/05/27/people-are-talking-about-you/#comments</comments>
		<pubDate>Wed, 27 May 2009 04:00:13 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Free Stuff]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[article posting sites]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[conversations]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[google alerts]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[my space]]></category>
		<category><![CDATA[networking sites]]></category>
		<category><![CDATA[on line]]></category>
		<category><![CDATA[people are talking]]></category>
		<category><![CDATA[protecting your online reputation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=327</guid>
		<description><![CDATA[You may be thinking right now, "Nope. No one's talking about me on the Internet." That could be true, but even if no one is talking about you today, they may be talking about you tomorrow. Use Google Alerts to track the conversations.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/05/27/people-are-talking-about-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brave New World: Integrated, Layered Marketing &#8211; Hit Your Target, Right Between the Eyes</title>
		<link>http://www.themarcompass.com/2009/05/04/brave-new-world-integrated-layered-marketing-hit-your-target-right-between-the-eyes/</link>
		<comments>http://www.themarcompass.com/2009/05/04/brave-new-world-integrated-layered-marketing-hit-your-target-right-between-the-eyes/#comments</comments>
		<pubDate>Mon, 04 May 2009 13:58:32 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[emma]]></category>
		<category><![CDATA[fold rite]]></category>
		<category><![CDATA[foldrite]]></category>
		<category><![CDATA[goss rsvp]]></category>
		<category><![CDATA[gossrsvp]]></category>
		<category><![CDATA[image]]></category>
		<category><![CDATA[integrated]]></category>
		<category><![CDATA[istockphoto]]></category>
		<category><![CDATA[layered]]></category>
		<category><![CDATA[lithographics inc printing]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[network pdf]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=289</guid>
		<description><![CDATA[The thought of layered, integrated marketing is exciting and scary too. It is a lot to think about, it can be overwhelming. Which is precisely why I appreciated this event; these five companies, each with a distinct purpose who decided that instead of trying to compete for clients, they would come together instead and enhance the services they provide by showing clients how this layered approach can work.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/05/04/brave-new-world-integrated-layered-marketing-hit-your-target-right-between-the-eyes/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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