<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>The MarCompass &#187; word of mouth marketing</title>
	<atom:link href="http://www.themarcompass.com/category/word-of-mouth-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.themarcompass.com</link>
	<description>A Point of Reference for the Trailblazing Marketer</description>
	<lastBuildDate>Tue, 27 Jul 2010 20:28:46 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>What Is Viral Marketing?</title>
		<link>http://www.themarcompass.com/2010/01/20/what-is-viral-marketing/</link>
		<comments>http://www.themarcompass.com/2010/01/20/what-is-viral-marketing/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 16:08:37 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[viral advertising]]></category>
		<category><![CDATA[viral video]]></category>
		<category><![CDATA[what is viral marketing]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=543</guid>
		<description><![CDATA[Getting something to go viral is not easy and not everything is a good viral candidate. It has to seem natural. You can force viral. All you can do is create something - a video, a photo, etc. - put it out there and hope it gets picked up. Of course its easier now to do viral marketing than it was even 5 years ago. Because of Twitter, Facebook, YouTube and the rest, more people are on line for more hours and so your change of being seen is greater. And getting seen is half the battle.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/01/20/what-is-viral-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Five Top Social Media Marketing Must-Haves for Newbies</title>
		<link>http://www.themarcompass.com/2009/07/16/five-top-social-media-marketing-must-haves-for-newbies/</link>
		<comments>http://www.themarcompass.com/2009/07/16/five-top-social-media-marketing-must-haves-for-newbies/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 14:28:38 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[google alerts]]></category>
		<category><![CDATA[newletter]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=376</guid>
		<description><![CDATA[Want to jump into the social media marketing pool, but not sure just how deep you should go? Here are 5 top social media must-haves to get you started.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/07/16/five-top-social-media-marketing-must-haves-for-newbies/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Book Review: The Anatomy of Buzz Revisited: Real Life Lessons in Word of Mouth Marketing by Emanuel Rosen</title>
		<link>http://www.themarcompass.com/2009/06/18/book-review-the-anatomy-of-buzz-revisited-real-life-lessons-in-word-of-mouth-marketing-by-emanuel-rosen/</link>
		<comments>http://www.themarcompass.com/2009/06/18/book-review-the-anatomy-of-buzz-revisited-real-life-lessons-in-word-of-mouth-marketing-by-emanuel-rosen/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 16:29:52 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Book Review]]></category>
		<category><![CDATA[Business Books]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[anatomy of buzz]]></category>
		<category><![CDATA[business reading]]></category>
		<category><![CDATA[buzz marketing]]></category>
		<category><![CDATA[emanuel rosen]]></category>
		<category><![CDATA[recommended marketing book]]></category>
		<category><![CDATA[successful campaigns]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=358</guid>
		<description><![CDATA[In The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing author Emanuel Rosen takes a look at buzz from a new perspective. He figures that by now, we already know what buzz is, and he's right. For the most part we do. We get buzz, but Mr. Rosen uses this new edition to address the parts of buzz we may not yet get: How to do it and Why it is so important.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/06/18/book-review-the-anatomy-of-buzz-revisited-real-life-lessons-in-word-of-mouth-marketing-by-emanuel-rosen/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>People Are Talking About You&#8230;</title>
		<link>http://www.themarcompass.com/2009/05/27/people-are-talking-about-you/</link>
		<comments>http://www.themarcompass.com/2009/05/27/people-are-talking-about-you/#comments</comments>
		<pubDate>Wed, 27 May 2009 04:00:13 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Free Stuff]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[article posting sites]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[conversations]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[google alerts]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[my space]]></category>
		<category><![CDATA[networking sites]]></category>
		<category><![CDATA[on line]]></category>
		<category><![CDATA[people are talking]]></category>
		<category><![CDATA[protecting your online reputation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=327</guid>
		<description><![CDATA[You may be thinking right now, "Nope. No one's talking about me on the Internet." That could be true, but even if no one is talking about you today, they may be talking about you tomorrow. Use Google Alerts to track the conversations.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/05/27/people-are-talking-about-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brave New World: Integrated, Layered Marketing &#8211; Hit Your Target, Right Between the Eyes</title>
		<link>http://www.themarcompass.com/2009/05/04/brave-new-world-integrated-layered-marketing-hit-your-target-right-between-the-eyes/</link>
		<comments>http://www.themarcompass.com/2009/05/04/brave-new-world-integrated-layered-marketing-hit-your-target-right-between-the-eyes/#comments</comments>
		<pubDate>Mon, 04 May 2009 13:58:32 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[emma]]></category>
		<category><![CDATA[fold rite]]></category>
		<category><![CDATA[foldrite]]></category>
		<category><![CDATA[goss rsvp]]></category>
		<category><![CDATA[gossrsvp]]></category>
		<category><![CDATA[image]]></category>
		<category><![CDATA[integrated]]></category>
		<category><![CDATA[istockphoto]]></category>
		<category><![CDATA[layered]]></category>
		<category><![CDATA[lithographics inc printing]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[network pdf]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=289</guid>
		<description><![CDATA[The thought of layered, integrated marketing is exciting and scary too. It is a lot to think about, it can be overwhelming. Which is precisely why I appreciated this event; these five companies, each with a distinct purpose who decided that instead of trying to compete for clients, they would come together instead and enhance the services they provide by showing clients how this layered approach can work.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/05/04/brave-new-world-integrated-layered-marketing-hit-your-target-right-between-the-eyes/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Do You Censor Yourself on Social Media?</title>
		<link>http://www.themarcompass.com/2009/03/12/do-you-censor-yourself-on-social-media/</link>
		<comments>http://www.themarcompass.com/2009/03/12/do-you-censor-yourself-on-social-media/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 13:08:21 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[censor]]></category>
		<category><![CDATA[censorship]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[transparency]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=230</guid>
		<description><![CDATA[It came up just the other day - someone emailed me a video that had an obvious political slant. I thought it was interesting and entertaining, so of course, my first reaction was to post it on my Facebook Page. I was just about to click on the "post" button when I a thought entered my head: Maybe not.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/03/12/do-you-censor-yourself-on-social-media/feed/</wfw:commentRss>
		<slash:comments>16</slash:comments>
		</item>
		<item>
		<title>Testimonials: A Powerful Tool for Getting New Customers</title>
		<link>http://www.themarcompass.com/2009/03/01/testimonials-a-powerful-tool-for-getting-new-customers/</link>
		<comments>http://www.themarcompass.com/2009/03/01/testimonials-a-powerful-tool-for-getting-new-customers/#comments</comments>
		<pubDate>Sun, 01 Mar 2009 03:33:22 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[customer referrals]]></category>
		<category><![CDATA[powerful]]></category>
		<category><![CDATA[recommendations]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[testimonials]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=221</guid>
		<description><![CDATA[If you do a good job and you have several happy clients, get them to blow your horn. Testimonials from satisfied customers can often help a business grow faster than advertising.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/03/01/testimonials-a-powerful-tool-for-getting-new-customers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Smartest Marketing is Simple: The Little Red Tag</title>
		<link>http://www.themarcompass.com/2009/01/27/smartest-marketing-is-simple-the-little-red-tag/</link>
		<comments>http://www.themarcompass.com/2009/01/27/smartest-marketing-is-simple-the-little-red-tag/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 22:11:23 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[simple marketing]]></category>
		<category><![CDATA[smart marketing]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=170</guid>
		<description><![CDATA[It may be true that the simplest ideas are often the hardest to think of, but when it comes to marketing, it may behoove you to think hard about simplicity.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/01/27/smartest-marketing-is-simple-the-little-red-tag/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
