word of mouth marketing
What Is Viral Marketing?
Wednesday, January 20th, 2010Getting something to go viral is not easy and not everything is a good viral candidate. It has to seem natural. You can force viral. All you can do is create something – a video, a photo, etc. – put it out there and hope it gets picked up. Of course its easier now to do viral marketing than it was even 5 years ago. Because of Twitter, Facebook, YouTube and the rest, more people are on line for more hours and so your change of being seen is greater. And getting seen is half the battle.
Five Top Social Media Marketing Must-Haves for Newbies
Thursday, July 16th, 2009Want to jump into the social media marketing pool, but not sure just how deep you should go? Here are 5 top social media must-haves to get you started.
Book Review: The Anatomy of Buzz Revisited: Real Life Lessons in Word of Mouth Marketing by Emanuel Rosen
Thursday, June 18th, 2009In The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing author Emanuel Rosen takes a look at buzz from a new perspective. He figures that by now, we already know what buzz is, and he’s right. For the most part we do. We get buzz, but Mr. Rosen uses this new edition to address the parts of buzz we may not yet get: How to do it and Why it is so important.
People Are Talking About You…
Wednesday, May 27th, 2009You may be thinking right now, “Nope. No one’s talking about me on the Internet.” That could be true, but even if no one is talking about you today, they may be talking about you tomorrow. Use Google Alerts to track the conversations.
Brave New World: Integrated, Layered Marketing – Hit Your Target, Right Between the Eyes
Monday, May 4th, 2009The thought of layered, integrated marketing is exciting and scary too. It is a lot to think about, it can be overwhelming. Which is precisely why I appreciated this event; these five companies, each with a distinct purpose who decided that instead of trying to compete for clients, they would come together instead and enhance the services they provide by showing clients how this layered approach can work.
Do You Censor Yourself on Social Media?
Thursday, March 12th, 2009It came up just the other day – someone emailed me a video that had an obvious political slant. I thought it was interesting and entertaining, so of course, my first reaction was to post it on my Facebook Page. I was just about to click on the “post” button when I a thought entered my head: Maybe not.
Testimonials: A Powerful Tool for Getting New Customers
Sunday, March 1st, 2009If you do a good job and you have several happy clients, get them to blow your horn. Testimonials from satisfied customers can often help a business grow faster than advertising.
Smartest Marketing is Simple: The Little Red Tag
Tuesday, January 27th, 2009It may be true that the simplest ideas are often the hardest to think of, but when it comes to marketing, it may behoove you to think hard about simplicity.
