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	<title>The MarCompass &#187; White Papers</title>
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	<description>A Point of Reference for the Trailblazing Marketer</description>
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		<title>The Top 5 Reasons to Use White Papers to Market Your Business, Courtesy of The White Paper Insider</title>
		<link>http://www.themarcompass.com/2010/02/27/the-top-5-reasons-to-use-white-papers-to-market-your-business-courtesy-of-the-white-paper-insider/</link>
		<comments>http://www.themarcompass.com/2010/02/27/the-top-5-reasons-to-use-white-papers-to-market-your-business-courtesy-of-the-white-paper-insider/#comments</comments>
		<pubDate>Sat, 27 Feb 2010 12:00:44 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[White Papers]]></category>
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		<description><![CDATA[In this article, re-posted courtesy of The White Paper Source, Teresa Beeman makes a strong case for the use of white papers as part of an effective marketing campaign. What it boils down to is that white papers produced great ROI at a relatively low cost to produce.]]></description>
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		<title>How To Implement a Content Marketing Strategy in Six Steps</title>
		<link>http://www.themarcompass.com/2010/02/01/how-to-implement-a-content-marketing-strategy-in-six-steps/</link>
		<comments>http://www.themarcompass.com/2010/02/01/how-to-implement-a-content-marketing-strategy-in-six-steps/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 13:15:40 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[White Papers]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[strategy]]></category>

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		<description><![CDATA[What is content marketing and why is it important? The short (very short) answer is that content marketing is highly targeted, problem-solving, educational content that fits perfectly into an integrated marketing plan.]]></description>
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		<title>How To Write Well: Read&#8230;Everything</title>
		<link>http://www.themarcompass.com/2010/01/06/how-to-write-well-read-everything/</link>
		<comments>http://www.themarcompass.com/2010/01/06/how-to-write-well-read-everything/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 16:21:51 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[White Papers]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[become a good writer]]></category>
		<category><![CDATA[how to write]]></category>
		<category><![CDATA[learn to write]]></category>
		<category><![CDATA[tips for writers]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[writing tips]]></category>
		<category><![CDATA[writing well]]></category>

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		<description><![CDATA[I don't believe good writers are born. I believe they are made. I also believe that just about anyone can become a really good writer by following some simple tips and also by reading everything you can get your hands on! Friends, colleagues and clients have asked me how they can improve their writing skills. There are many ways to become an effective writer. Some of the best tips are:]]></description>
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		<title>Where the Pros Reveal Their White Paper Marketing Secrets</title>
		<link>http://www.themarcompass.com/2010/01/05/where-the-pros-reveal-their-white-paper-marketing-secrets/</link>
		<comments>http://www.themarcompass.com/2010/01/05/where-the-pros-reveal-their-white-paper-marketing-secrets/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 21:04:25 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Freelancing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[White Papers]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Ardath Albee]]></category>
		<category><![CDATA[Bob Bly]]></category>
		<category><![CDATA[Brian Carroll]]></category>
		<category><![CDATA[Gordon Graham]]></category>
		<category><![CDATA[Jill Konrath]]></category>
		<category><![CDATA[Joe Pulizzi]]></category>
		<category><![CDATA[John Jantsch]]></category>
		<category><![CDATA[Jonathan Kantor]]></category>
		<category><![CDATA[michael stelzner]]></category>
		<category><![CDATA[Roger C. Parker]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[summit]]></category>
		<category><![CDATA[white paper]]></category>
		<category><![CDATA[whitepaper]]></category>
		<category><![CDATA[writing white papers]]></category>

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		<description><![CDATA[Join me at White Paper Success Summit 2010: This live online event will empower you to attract quality leads and grow your business with educational white papers. The world's leading white paper experts will show you how. Join Michael Stelzner (author, Writing White Papers), Bob Bly (author, White Paper Marketing Handbook), John Jantsch (author, Duct Tape Marketing), Brian J. Carroll (author, Lead Generation for the Complex Sale), Jill Konrath (author, Selling to Big Companies), Roger C. Parker (author, White Paper Design that Sells), Joe Pulizzi (author, Get Content Get Customers), Ardath Albee (author, eMarketing Strategies for the Complex Sale), Jonathan Kantor (author, Crafting White Paper 2.0) and many others! Attend from your home or office.  Tickets half-off until Jan. 6th. ]]></description>
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