White Papers
The Top 5 Reasons to Use White Papers to Market Your Business, Courtesy of The White Paper Insider
Saturday, February 27th, 2010In this article, re-posted courtesy of The White Paper Source, Teresa Beeman makes a strong case for the use of white papers as part of an effective marketing campaign. What it boils down to is that white papers produced great ROI at a relatively low cost to produce.
How To Implement a Content Marketing Strategy in Six Steps
Monday, February 1st, 2010What is content marketing and why is it important? The short (very short) answer is that content marketing is highly targeted, problem-solving, educational content that fits perfectly into an integrated marketing plan.
How To Write Well: Read…Everything
Wednesday, January 6th, 2010I don’t believe good writers are born. I believe they are made. I also believe that just about anyone can become a really good writer by following some simple tips and also by reading everything you can get your hands on! Friends, colleagues and clients have asked me how they can improve their writing skills. There are many ways to become an effective writer. Some of the best tips are:
Where the Pros Reveal Their White Paper Marketing Secrets
Tuesday, January 5th, 2010Join me at White Paper Success Summit 2010: This live online event will empower you to attract quality leads and grow your business with educational white papers. The world’s leading white paper experts will show you how. Join Michael Stelzner (author, Writing White Papers), Bob Bly (author, White Paper Marketing Handbook), John Jantsch (author, Duct Tape Marketing), Brian J. Carroll (author, Lead Generation for the Complex Sale), Jill Konrath (author, Selling to Big Companies), Roger C. Parker (author, White Paper Design that Sells), Joe Pulizzi (author, Get Content Get Customers), Ardath Albee (author, eMarketing Strategies for the Complex Sale), Jonathan Kantor (author, Crafting White Paper 2.0) and many others! Attend from your home or office. Tickets half-off until Jan. 6th.
