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	<title>The MarCompass &#187; Viral Marketing</title>
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		<title>7 Reasons Why Your Business Needs Social Marketing</title>
		<link>http://www.themarcompass.com/2010/06/11/7-reasons-why-your-business-needs-social-marketing/</link>
		<comments>http://www.themarcompass.com/2010/06/11/7-reasons-why-your-business-needs-social-marketing/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 14:00:38 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[do I need social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=714</guid>
		<description><![CDATA[You can’t go anywhere without hearing the words, “Facebook”, or “Twitter.”  While the times change, business owners have to adapt as well.  If you decide that you don’t want to go down this path, you’re going to have to wonder if you’ll be in business in the next 5 years.]]></description>
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		<title>Need a Social Media Marketing Plan? Don&#8217;t Miss the World&#8217;s Largest Online Social Media Event</title>
		<link>http://www.themarcompass.com/2010/03/28/need-a-social-media-marketing-plan-dont-miss-the-worlds-largest-online-social-media-event/</link>
		<comments>http://www.themarcompass.com/2010/03/28/need-a-social-media-marketing-plan-dont-miss-the-worlds-largest-online-social-media-event/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 13:29:59 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[michael stelzner]]></category>
		<category><![CDATA[mike stelzner]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[success summit]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=629</guid>
		<description><![CDATA[Social Media Success Summit 2010 will teach you how to harness the awesome power of social media.  ]]></description>
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		<title>RePost: Three B2B Social Media Myths And Why You Should Ignore Them</title>
		<link>http://www.themarcompass.com/2010/02/23/repost-three-b2b-social-media-myths-and-why-you-should-ignore-them/</link>
		<comments>http://www.themarcompass.com/2010/02/23/repost-three-b2b-social-media-myths-and-why-you-should-ignore-them/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 23:28:34 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[b2b and social media]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business blogs]]></category>
		<category><![CDATA[corporate blogs]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media myths]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=568</guid>
		<description><![CDATA[I thought that Diana did such a great job debunking this widely believed social media myths, that I'd reprint them here. These 3 Myths of Social Media that Dianna describes can often prevent a company from even considering social media as a viable part of their marketing plan. ]]></description>
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		<title>How To Implement a Content Marketing Strategy in Six Steps</title>
		<link>http://www.themarcompass.com/2010/02/01/how-to-implement-a-content-marketing-strategy-in-six-steps/</link>
		<comments>http://www.themarcompass.com/2010/02/01/how-to-implement-a-content-marketing-strategy-in-six-steps/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 13:15:40 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[White Papers]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=555</guid>
		<description><![CDATA[What is content marketing and why is it important? The short (very short) answer is that content marketing is highly targeted, problem-solving, educational content that fits perfectly into an integrated marketing plan.]]></description>
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		<title>What Is Viral Marketing?</title>
		<link>http://www.themarcompass.com/2010/01/20/what-is-viral-marketing/</link>
		<comments>http://www.themarcompass.com/2010/01/20/what-is-viral-marketing/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 16:08:37 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[viral advertising]]></category>
		<category><![CDATA[viral video]]></category>
		<category><![CDATA[what is viral marketing]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=543</guid>
		<description><![CDATA[Getting something to go viral is not easy and not everything is a good viral candidate. It has to seem natural. You can force viral. All you can do is create something - a video, a photo, etc. - put it out there and hope it gets picked up. Of course its easier now to do viral marketing than it was even 5 years ago. Because of Twitter, Facebook, YouTube and the rest, more people are on line for more hours and so your change of being seen is greater. And getting seen is half the battle.]]></description>
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