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	<title>The MarCompass &#187; Social Marketing</title>
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	<link>http://www.themarcompass.com</link>
	<description>A Point of Reference for the Trailblazing Marketer</description>
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		<title>What the Heck is a CMS Website, and Why Should I Have One?</title>
		<link>http://www.themarcompass.com/2010/07/12/what-the-heck-is-a-cms-website-and-why-should-i-have-one/</link>
		<comments>http://www.themarcompass.com/2010/07/12/what-the-heck-is-a-cms-website-and-why-should-i-have-one/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 23:12:26 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[CMS Content Management System]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[cms web site]]></category>
		<category><![CDATA[content management system]]></category>
		<category><![CDATA[web designer]]></category>
		<category><![CDATA[web master]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[what is cms]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=770</guid>
		<description><![CDATA[Maybe you've heard the term "CMS" or "Content Management System" and maybe you haven't. The important thing is to know what a CMS is and to determine whether or not your business should have one.]]></description>
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		<title>7 Reasons Why Your Business Needs Social Marketing</title>
		<link>http://www.themarcompass.com/2010/06/11/7-reasons-why-your-business-needs-social-marketing/</link>
		<comments>http://www.themarcompass.com/2010/06/11/7-reasons-why-your-business-needs-social-marketing/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 14:00:38 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[do I need social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=714</guid>
		<description><![CDATA[You can’t go anywhere without hearing the words, “Facebook”, or “Twitter.”  While the times change, business owners have to adapt as well.  If you decide that you don’t want to go down this path, you’re going to have to wonder if you’ll be in business in the next 5 years.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/06/11/7-reasons-why-your-business-needs-social-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is It Better To Open With A Question? How To Write Enticing Headlines &amp; Subject Lines for Blogs, Emails and E-Newsletters</title>
		<link>http://www.themarcompass.com/2010/06/03/is-it-better-to-open-with-a-question-how-to-write-enticing-headlines-subject-lines-for-blogs-emails-and-e-newsletters/</link>
		<comments>http://www.themarcompass.com/2010/06/03/is-it-better-to-open-with-a-question-how-to-write-enticing-headlines-subject-lines-for-blogs-emails-and-e-newsletters/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 20:41:07 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[drawing your reader in]]></category>
		<category><![CDATA[enticing headlines]]></category>
		<category><![CDATA[how to write good headlines]]></category>
		<category><![CDATA[powerful subject lines]]></category>
		<category><![CDATA[writing headlines]]></category>
		<category><![CDATA[writing subject lines]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=681</guid>
		<description><![CDATA[The most enticing headlines and subject lines are short (8-10 words) and pack a punch. They also engage the reader by offering information that is important to them. That's key - your message has to be about your audience, not about you.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/06/03/is-it-better-to-open-with-a-question-how-to-write-enticing-headlines-subject-lines-for-blogs-emails-and-e-newsletters/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Facebook &#8211; Is Putting All of Our Eggs in One Basket Such a Good Idea?</title>
		<link>http://www.themarcompass.com/2010/05/20/facebook-is-putting-all-of-our-eggs-in-one-basket-such-a-good-idea/</link>
		<comments>http://www.themarcompass.com/2010/05/20/facebook-is-putting-all-of-our-eggs-in-one-basket-such-a-good-idea/#comments</comments>
		<pubDate>Thu, 20 May 2010 14:39:45 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[facebook pages]]></category>
		<category><![CDATA[facebook surpasses google]]></category>
		<category><![CDATA[facebook traffic]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=650</guid>
		<description><![CDATA[So if social media marketing is part of your strategy, Facebook is not only a logical part of it, it is a must. But there is a danger here that I urge you to consider: If you only do Facebook, I believe you're setting yourself up for a loss.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/05/20/facebook-is-putting-all-of-our-eggs-in-one-basket-such-a-good-idea/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Need a Social Media Marketing Plan? Don&#8217;t Miss the World&#8217;s Largest Online Social Media Event</title>
		<link>http://www.themarcompass.com/2010/03/28/need-a-social-media-marketing-plan-dont-miss-the-worlds-largest-online-social-media-event/</link>
		<comments>http://www.themarcompass.com/2010/03/28/need-a-social-media-marketing-plan-dont-miss-the-worlds-largest-online-social-media-event/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 13:29:59 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[michael stelzner]]></category>
		<category><![CDATA[mike stelzner]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[success summit]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=629</guid>
		<description><![CDATA[Social Media Success Summit 2010 will teach you how to harness the awesome power of social media.  ]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/03/28/need-a-social-media-marketing-plan-dont-miss-the-worlds-largest-online-social-media-event/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Recent Article Explores Some of the Dangers of Social Media Marketing</title>
		<link>http://www.themarcompass.com/2010/03/05/a-recent-article-explores-some-of-the-dangers-of-social-media-marketing/</link>
		<comments>http://www.themarcompass.com/2010/03/05/a-recent-article-explores-some-of-the-dangers-of-social-media-marketing/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 14:45:14 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[copywriter underground]]></category>
		<category><![CDATA[dangers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[pitfalls]]></category>
		<category><![CDATA[tom chandler]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=591</guid>
		<description><![CDATA[I love to promote social media to my clients as a way to really get in touch with their customers on a more personal and therefore deeper level. But there are pitfalls as suggested in this article by Tom Chandler]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/03/05/a-recent-article-explores-some-of-the-dangers-of-social-media-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Carl Lewis &amp; Facebook: Do You Delete Comments and Posts?</title>
		<link>http://www.themarcompass.com/2010/02/25/carl-lewis-facebook-do-you-delete-comments-and-posts/</link>
		<comments>http://www.themarcompass.com/2010/02/25/carl-lewis-facebook-do-you-delete-comments-and-posts/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 14:07:11 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[Carl Lewis]]></category>
		<category><![CDATA[information and the Internet]]></category>
		<category><![CDATA[transparency]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=576</guid>
		<description><![CDATA[This reader was interested to know if people also took advantage of the fact that on Facebook you can delete your comments and posts, as well as other people's comments and posts on your profile. I have on one occasion deleted a message someone posted to my profile. And I think I had a valid reason to do so...]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/02/25/carl-lewis-facebook-do-you-delete-comments-and-posts/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>RePost: Three B2B Social Media Myths And Why You Should Ignore Them</title>
		<link>http://www.themarcompass.com/2010/02/23/repost-three-b2b-social-media-myths-and-why-you-should-ignore-them/</link>
		<comments>http://www.themarcompass.com/2010/02/23/repost-three-b2b-social-media-myths-and-why-you-should-ignore-them/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 23:28:34 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[b2b and social media]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business blogs]]></category>
		<category><![CDATA[corporate blogs]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media myths]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=568</guid>
		<description><![CDATA[I thought that Diana did such a great job debunking this widely believed social media myths, that I'd reprint them here. These 3 Myths of Social Media that Dianna describes can often prevent a company from even considering social media as a viable part of their marketing plan. ]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/02/23/repost-three-b2b-social-media-myths-and-why-you-should-ignore-them/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Did You Un-Friend Me Because You Don&#8217;t Like Me Anymore?</title>
		<link>http://www.themarcompass.com/2010/02/19/did-you-un-friend-me-because-you-dont-like-me-anymore/</link>
		<comments>http://www.themarcompass.com/2010/02/19/did-you-un-friend-me-because-you-dont-like-me-anymore/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 18:20:42 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[friends]]></category>
		<category><![CDATA[future of social media]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=558</guid>
		<description><![CDATA[With all the widgets and gadgets, plug-ins and add-ons, there is a tool to thwart just about any subterfuge. Not that dropping friends from your Facebook account is a reason for high treason, but still, it hurts.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/02/19/did-you-un-friend-me-because-you-dont-like-me-anymore/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How To Implement a Content Marketing Strategy in Six Steps</title>
		<link>http://www.themarcompass.com/2010/02/01/how-to-implement-a-content-marketing-strategy-in-six-steps/</link>
		<comments>http://www.themarcompass.com/2010/02/01/how-to-implement-a-content-marketing-strategy-in-six-steps/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 13:15:40 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[White Papers]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=555</guid>
		<description><![CDATA[What is content marketing and why is it important? The short (very short) answer is that content marketing is highly targeted, problem-solving, educational content that fits perfectly into an integrated marketing plan.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/02/01/how-to-implement-a-content-marketing-strategy-in-six-steps/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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