Social Marketing
« Previous EntriesA Recent Article Explores Some of the Dangers of Social Media Marketing
Friday, March 5th, 2010I love to promote social media to my clients as a way to really get in touch with their customers on a more personal and therefore deeper level. But there are pitfalls as suggested in this article by Tom Chandler
Carl Lewis & Facebook: Do You Delete Comments and Posts?
Thursday, February 25th, 2010This reader was interested to know if people also took advantage of the fact that on Facebook you can delete your comments and posts, as well as other people’s comments and posts on your profile. I have on one occasion deleted a message someone posted to my profile. And I think I had a valid reason to do so…
RePost: Three B2B Social Media Myths And Why You Should Ignore Them
Tuesday, February 23rd, 2010I thought that Diana did such a great job debunking this widely believed social media myths, that I’d reprint them here. These 3 Myths of Social Media that Dianna describes can often prevent a company from even considering social media as a viable part of their marketing plan.
Did You Un-Friend Me Because You Don’t Like Me Anymore?
Friday, February 19th, 2010With all the widgets and gadgets, plug-ins and add-ons, there is a tool to thwart just about any subterfuge. Not that dropping friends from your Facebook account is a reason for high treason, but still, it hurts.
How To Implement a Content Marketing Strategy in Six Steps
Monday, February 1st, 2010What is content marketing and why is it important? The short (very short) answer is that content marketing is highly targeted, problem-solving, educational content that fits perfectly into an integrated marketing plan.
You Think We Don’t Text? We do.
Monday, January 25th, 2010As a practicing Catholic, I often worry that the church is perpetually behind the times expecting people to come to it – instead of going to them. Well last week on World Communications Day, the Pope posted a message to Priests on the Vatican web site that invited and entreated them to get on line!
What Is Viral Marketing?
Wednesday, January 20th, 2010Getting something to go viral is not easy and not everything is a good viral candidate. It has to seem natural. You can force viral. All you can do is create something – a video, a photo, etc. – put it out there and hope it gets picked up. Of course its easier now to do viral marketing than it was even 5 years ago. Because of Twitter, Facebook, YouTube and the rest, more people are on line for more hours and so your change of being seen is greater. And getting seen is half the battle.
10 Corporate Blogging Tips and Strategies from Joe Pulizzi
Thursday, January 7th, 2010The information in this post about blogging is really useful for anyone contemplating blogging or anyone who has just started blogging. It puts things into perspective and acts as a great case for blogging. If you don’t blog, or if you don’t know if you should blog, take a look at Joe’s tips.
Put That Qwerty Keyboard Down! Twitter Is Not A Toy!
Tuesday, September 15th, 2009In spite of being an easy target for ridicule (mostly by those who don’t know what it is for, hence this post), Twitter can be a very useful little tool. Twitter lets you tell a lot of people a little something with one, succint post. If you can get the right people to follow you, you’re sending a highly targeted message.
Five Top Social Media Marketing Must-Haves for Newbies
Thursday, July 16th, 2009Want to jump into the social media marketing pool, but not sure just how deep you should go? Here are 5 top social media must-haves to get you started.
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