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	<title>Copywriting, blogging, white papers, social media, marketing strategy &#187; power of words</title>
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	<description>A Point of Reference for the Trailblazing Marketer</description>
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		<title>How to Write a Book – Fast</title>
		<link>http://www.themarcompass.com/2011/07/18/how-to-write-a-book-%e2%80%93-fast/</link>
		<comments>http://www.themarcompass.com/2011/07/18/how-to-write-a-book-%e2%80%93-fast/#comments</comments>
		<pubDate>Mon, 18 Jul 2011 21:54:10 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Business Books]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Freelancing]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[Writing a book]]></category>
		<category><![CDATA[get your book on paper]]></category>
		<category><![CDATA[how to write a book]]></category>
		<category><![CDATA[writing a book]]></category>

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		<description><![CDATA[For most writers, new and experienced, getting those first words down on paper is usually the hardest part. So let yourself off the hook.]]></description>
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		<title>Being a Bad Communicator Doesn&#8217;t Make You a Bad Person&#8230;But it Can Look That Way</title>
		<link>http://www.themarcompass.com/2011/05/11/being-a-bad-communicator-doesnt-make-you-a-bad-person-but-it-can-look-that-way/</link>
		<comments>http://www.themarcompass.com/2011/05/11/being-a-bad-communicator-doesnt-make-you-a-bad-person-but-it-can-look-that-way/#comments</comments>
		<pubDate>Wed, 11 May 2011 15:22:58 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[customer service]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[electronic newsletters]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[trust building]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=1038</guid>
		<description><![CDATA[Communication is key to understanding. When information flows, people feel secure regardless if it is good news or bad. Not knowing produces mistrust.]]></description>
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		<title>Exciting Science of Email Marketing Data by Marty Marsh</title>
		<link>http://www.themarcompass.com/2011/03/02/exciting-science-of-email-marketing-data-by-marty-marsh/</link>
		<comments>http://www.themarcompass.com/2011/03/02/exciting-science-of-email-marketing-data-by-marty-marsh/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 13:42:38 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[click throughs]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[opens]]></category>
		<category><![CDATA[response rates]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=1018</guid>
		<description><![CDATA[Get the most from your email marketing efforts.]]></description>
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		<title>Are You Missing the Point of Social Media Marketing?</title>
		<link>http://www.themarcompass.com/2011/01/07/are-you-missing-the-point-of-social-media-marketing/</link>
		<comments>http://www.themarcompass.com/2011/01/07/are-you-missing-the-point-of-social-media-marketing/#comments</comments>
		<pubDate>Fri, 07 Jan 2011 17:41:00 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=953</guid>
		<description><![CDATA[Business people who don't understand how use social media marketing to enhance their business may be missing the whole point of social media.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How a Professional Proofreader Can Help You Succeed</title>
		<link>http://www.themarcompass.com/2010/12/07/how-a-professional-proofreader-can-help-you-succeed/</link>
		<comments>http://www.themarcompass.com/2010/12/07/how-a-professional-proofreader-can-help-you-succeed/#comments</comments>
		<pubDate>Wed, 08 Dec 2010 01:31:37 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Freelancing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[White Papers]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[how to write]]></category>
		<category><![CDATA[professional letters]]></category>
		<category><![CDATA[proof reader]]></category>
		<category><![CDATA[proofreader]]></category>
		<category><![CDATA[research papers]]></category>
		<category><![CDATA[sales letters]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[white papers]]></category>
		<category><![CDATA[writing assignment]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=926</guid>
		<description><![CDATA[Got a writing assignment? Super confident or scared silly, a proofreader can make your writing shine! How a Professional Proofreader Can Help You Succeed.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/12/07/how-a-professional-proofreader-can-help-you-succeed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Hearing vs. Listening &#8211; What&#8217;s the Difference When It Comes to Customer Service?</title>
		<link>http://www.themarcompass.com/2010/09/22/hearing-vs-listening-whats-the-difference-when-it-comes-to-customer-service/</link>
		<comments>http://www.themarcompass.com/2010/09/22/hearing-vs-listening-whats-the-difference-when-it-comes-to-customer-service/#comments</comments>
		<pubDate>Wed, 22 Sep 2010 22:19:24 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[customer service]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[customer reviews]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=815</guid>
		<description><![CDATA[What's the difference between hearing and listening? You may think the difference comes down to semantics and you wouldn't be wrong. But in my opinion, listening is just the first part of the equation when it comes to customer service.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/09/22/hearing-vs-listening-whats-the-difference-when-it-comes-to-customer-service/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>What&#8217;s The Easiest Way to Enhance Your Customer Service?</title>
		<link>http://www.themarcompass.com/2010/09/21/whats-the-easiest-way-to-enhance-your-customer-service/</link>
		<comments>http://www.themarcompass.com/2010/09/21/whats-the-easiest-way-to-enhance-your-customer-service/#comments</comments>
		<pubDate>Tue, 21 Sep 2010 13:47:33 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[customer service]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[business reviews]]></category>
		<category><![CDATA[reviews]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=810</guid>
		<description><![CDATA[I talk a lot about offering great customer service. I believe that to have a successful business - in any sector - it all comes down to customer service. So what's the one thing you can start doing right now to beef up your customer service? Listen.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>How to Write Useful Reviews</title>
		<link>http://www.themarcompass.com/2010/09/07/how-to-write-useful-reviews/</link>
		<comments>http://www.themarcompass.com/2010/09/07/how-to-write-useful-reviews/#comments</comments>
		<pubDate>Tue, 07 Sep 2010 22:04:50 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[Product Review]]></category>
		<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[how to write a review]]></category>
		<category><![CDATA[writing reviews]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=801</guid>
		<description><![CDATA[Consumer or peer reviews are written by everyday people who've had experience with a certain product or service. These can be the most helpful reviews, but not all are; for instance, if review is too negative, too positive or too vague, it won't be a useful review. Here are some pointers on how to write effective reviews.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Put a Positive Spin on Your Business to Keep it Moving Up</title>
		<link>http://www.themarcompass.com/2010/08/09/put-a-positive-spin-on-your-business-to-keep-it-moving-up/</link>
		<comments>http://www.themarcompass.com/2010/08/09/put-a-positive-spin-on-your-business-to-keep-it-moving-up/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 15:59:28 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[attracting success]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[how's business]]></category>
		<category><![CDATA[staying positive]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=786</guid>
		<description><![CDATA[Its not always easy to stay positive - let's face it, some days are better than others! But it is important to try and be positive - especially when someone asks, "how's business?"]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Writing Tag Lines &#8211; An Effective Tag Line Clearly Conveys Value to Your Client</title>
		<link>http://www.themarcompass.com/2010/07/27/writing-tag-lines-an-effective-tag-line-clearly-conveys-value-to-your-client/</link>
		<comments>http://www.themarcompass.com/2010/07/27/writing-tag-lines-an-effective-tag-line-clearly-conveys-value-to-your-client/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 20:27:52 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[effective tag lines]]></category>
		<category><![CDATA[how to write a tag line]]></category>
		<category><![CDATA[marcia yudkin]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[the marketing minute]]></category>
		<category><![CDATA[writing tag lines]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=773</guid>
		<description><![CDATA[Tips for writing tag lines. Writing memorable, action-oriented, provacative tag lines.]]></description>
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