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	<title>The MarCompass &#187; power of words</title>
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	<description>A Point of Reference for the Trailblazing Marketer</description>
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		<title>Writing Tag Lines &#8211; An Effective Tag Line Clearly Conveys Value to Your Client</title>
		<link>http://www.themarcompass.com/2010/07/27/writing-tag-lines-an-effective-tag-line-clearly-conveys-value-to-your-client/</link>
		<comments>http://www.themarcompass.com/2010/07/27/writing-tag-lines-an-effective-tag-line-clearly-conveys-value-to-your-client/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 20:27:52 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[effective tag lines]]></category>
		<category><![CDATA[how to write a tag line]]></category>
		<category><![CDATA[marcia yudkin]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[the marketing minute]]></category>
		<category><![CDATA[writing tag lines]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=773</guid>
		<description><![CDATA[Tips for writing tag lines. Writing memorable, action-oriented, provacative tag lines.]]></description>
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		<item>
		<title>Is It Better To Open With A Question? How To Write Enticing Headlines &amp; Subject Lines for Blogs, Emails and E-Newsletters</title>
		<link>http://www.themarcompass.com/2010/06/03/is-it-better-to-open-with-a-question-how-to-write-enticing-headlines-subject-lines-for-blogs-emails-and-e-newsletters/</link>
		<comments>http://www.themarcompass.com/2010/06/03/is-it-better-to-open-with-a-question-how-to-write-enticing-headlines-subject-lines-for-blogs-emails-and-e-newsletters/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 20:41:07 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[drawing your reader in]]></category>
		<category><![CDATA[enticing headlines]]></category>
		<category><![CDATA[how to write good headlines]]></category>
		<category><![CDATA[powerful subject lines]]></category>
		<category><![CDATA[writing headlines]]></category>
		<category><![CDATA[writing subject lines]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=681</guid>
		<description><![CDATA[The most enticing headlines and subject lines are short (8-10 words) and pack a punch. They also engage the reader by offering information that is important to them. That's key - your message has to be about your audience, not about you.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/06/03/is-it-better-to-open-with-a-question-how-to-write-enticing-headlines-subject-lines-for-blogs-emails-and-e-newsletters/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How To Implement a Content Marketing Strategy in Six Steps</title>
		<link>http://www.themarcompass.com/2010/02/01/how-to-implement-a-content-marketing-strategy-in-six-steps/</link>
		<comments>http://www.themarcompass.com/2010/02/01/how-to-implement-a-content-marketing-strategy-in-six-steps/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 13:15:40 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[White Papers]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=555</guid>
		<description><![CDATA[What is content marketing and why is it important? The short (very short) answer is that content marketing is highly targeted, problem-solving, educational content that fits perfectly into an integrated marketing plan.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>You Think We Don&#8217;t Text? We do.</title>
		<link>http://www.themarcompass.com/2010/01/25/you-think-we-dont-text-we-do/</link>
		<comments>http://www.themarcompass.com/2010/01/25/you-think-we-dont-text-we-do/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 00:03:00 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[catholic]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[pope]]></category>
		<category><![CDATA[pope benedict]]></category>
		<category><![CDATA[priests]]></category>
		<category><![CDATA[vatican]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=545</guid>
		<description><![CDATA[As a practicing Catholic, I often worry that the church is perpetually behind the times expecting people to come to it - instead of going to them. Well last week on World Communications Day, the Pope posted a message to Priests on the Vatican web site that invited and entreated them to get on line!]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who Cares What You Think?!</title>
		<link>http://www.themarcompass.com/2009/12/04/who-cares-what-you-think/</link>
		<comments>http://www.themarcompass.com/2009/12/04/who-cares-what-you-think/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 14:36:22 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[expertise]]></category>
		<category><![CDATA[information products]]></category>
		<category><![CDATA[make money on what you know]]></category>
		<category><![CDATA[monetizing knowledge]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[sell what you know]]></category>
		<category><![CDATA[white paper]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=514</guid>
		<description><![CDATA[The secret to the success of most marketers is that they know and believe that their expertise is a valuable commodity - but only if it is communicated and shared. If you own a business or sell a product or service, then you are a marketer. And I'll bet what you know about your business could fill a few volumes - how well are you capitalizing on your knowledge commodity?]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/12/04/who-cares-what-you-think/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Are you making the #1 mistake that 9 out of 10 other press release writers are making?</title>
		<link>http://www.themarcompass.com/2009/10/15/are-you-making-the-1-mistake-that-9-out-of-10-other-press-release-writers-are-making/</link>
		<comments>http://www.themarcompass.com/2009/10/15/are-you-making-the-1-mistake-that-9-out-of-10-other-press-release-writers-are-making/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 22:59:29 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[expert press releases]]></category>
		<category><![CDATA[Janet Thaeler]]></category>
		<category><![CDATA[Joan Stewart]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[teleseminar]]></category>
		<category><![CDATA[win a free press release]]></category>
		<category><![CDATA[writing a press release]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=463</guid>
		<description><![CDATA[Are you making the #1 mistake that 9 out of 10 other press release writers are making?]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/10/15/are-you-making-the-1-mistake-that-9-out-of-10-other-press-release-writers-are-making/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Book Review: Power and Influence Through Storytelling in The Story Factor by Annette Simmons</title>
		<link>http://www.themarcompass.com/2009/09/01/book-review-power-and-influence-through-storytelling-in-the-story-factor-by-annette-simmons/</link>
		<comments>http://www.themarcompass.com/2009/09/01/book-review-power-and-influence-through-storytelling-in-the-story-factor-by-annette-simmons/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 19:27:02 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Book Review]]></category>
		<category><![CDATA[Business Books]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[annette simmons]]></category>
		<category><![CDATA[how to influence people]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[power of stories]]></category>
		<category><![CDATA[the story factor]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=399</guid>
		<description><![CDATA[Buy The Story FactorThe Story Factor (2nd Revised Edition) is recommended reading for anyone seeking to increase their power of influence in any situation. This book offers examples and instruction of how good storytellers develop and how we all have the potential to become one.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/09/01/book-review-power-and-influence-through-storytelling-in-the-story-factor-by-annette-simmons/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Power of Words: The Rule of 3</title>
		<link>http://www.themarcompass.com/2009/08/21/power-of-words-the-rule-of-3/</link>
		<comments>http://www.themarcompass.com/2009/08/21/power-of-words-the-rule-of-3/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 18:44:55 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[power]]></category>
		<category><![CDATA[powerful]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[rule of 3]]></category>
		<category><![CDATA[speech]]></category>
		<category><![CDATA[three]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=395</guid>
		<description><![CDATA["The Rule of 3 says that things grouped in threes are pleasant to the listener’s ear, are easily remembered, and are easily repeated."]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/08/21/power-of-words-the-rule-of-3/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Book Review: The Anatomy of Buzz Revisited: Real Life Lessons in Word of Mouth Marketing by Emanuel Rosen</title>
		<link>http://www.themarcompass.com/2009/06/18/book-review-the-anatomy-of-buzz-revisited-real-life-lessons-in-word-of-mouth-marketing-by-emanuel-rosen/</link>
		<comments>http://www.themarcompass.com/2009/06/18/book-review-the-anatomy-of-buzz-revisited-real-life-lessons-in-word-of-mouth-marketing-by-emanuel-rosen/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 16:29:52 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Book Review]]></category>
		<category><![CDATA[Business Books]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[anatomy of buzz]]></category>
		<category><![CDATA[business reading]]></category>
		<category><![CDATA[buzz marketing]]></category>
		<category><![CDATA[emanuel rosen]]></category>
		<category><![CDATA[recommended marketing book]]></category>
		<category><![CDATA[successful campaigns]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=358</guid>
		<description><![CDATA[In The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing author Emanuel Rosen takes a look at buzz from a new perspective. He figures that by now, we already know what buzz is, and he's right. For the most part we do. We get buzz, but Mr. Rosen uses this new edition to address the parts of buzz we may not yet get: How to do it and Why it is so important.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/06/18/book-review-the-anatomy-of-buzz-revisited-real-life-lessons-in-word-of-mouth-marketing-by-emanuel-rosen/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Breaking Up is Hard (Nah, its easy!) To Do</title>
		<link>http://www.themarcompass.com/2009/05/29/breaking-up-is-easy-to-do/</link>
		<comments>http://www.themarcompass.com/2009/05/29/breaking-up-is-easy-to-do/#comments</comments>
		<pubDate>Fri, 29 May 2009 04:00:36 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[business blogging]]></category>
		<category><![CDATA[e newsletters]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email updates]]></category>
		<category><![CDATA[junk mail]]></category>
		<category><![CDATA[rss feeds]]></category>
		<category><![CDATA[safe unsubscribe]]></category>
		<category><![CDATA[subscribing to newsletters]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[unsubscribe]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=337</guid>
		<description><![CDATA[Why Sometimes You Just Have to Say Goodbye (via Unsubscribe). If you're anything like me, you subscribe to blogs, email updates, e-newsletters and the like that have to do with particular subjects. ]]></description>
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		<slash:comments>0</slash:comments>
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