power of words
« Previous EntriesHow To Implement a Content Marketing Strategy in Six Steps
Monday, February 1st, 2010What is content marketing and why is it important? The short (very short) answer is that content marketing is highly targeted, problem-solving, educational content that fits perfectly into an integrated marketing plan.
You Think We Don’t Text? We do.
Monday, January 25th, 2010As a practicing Catholic, I often worry that the church is perpetually behind the times expecting people to come to it – instead of going to them. Well last week on World Communications Day, the Pope posted a message to Priests on the Vatican web site that invited and entreated them to get on line!
Who Cares What You Think?!
Friday, December 4th, 2009The secret to the success of most marketers is that they know and believe that their expertise is a valuable commodity – but only if it is communicated and shared. If you own a business or sell a product or service, then you are a marketer. And I’ll bet what you know about your business could fill a few volumes – how well are you capitalizing on your knowledge commodity?
Are you making the #1 mistake that 9 out of 10 other press release writers are making?
Thursday, October 15th, 2009Are you making the #1 mistake that 9 out of 10 other press release writers are making?
Book Review: Power and Influence Through Storytelling in The Story Factor by Annette Simmons
Tuesday, September 1st, 2009Buy The Story FactorThe Story Factor (2nd Revised Edition) is recommended reading for anyone seeking to increase their power of influence in any situation. This book offers examples and instruction of how good storytellers develop and how we all have the potential to become one.
Power of Words: The Rule of 3
Friday, August 21st, 2009“The Rule of 3 says that things grouped in threes are pleasant to the listener’s ear, are easily remembered, and are easily repeated.”
Book Review: The Anatomy of Buzz Revisited: Real Life Lessons in Word of Mouth Marketing by Emanuel Rosen
Thursday, June 18th, 2009In The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing author Emanuel Rosen takes a look at buzz from a new perspective. He figures that by now, we already know what buzz is, and he’s right. For the most part we do. We get buzz, but Mr. Rosen uses this new edition to address the parts of buzz we may not yet get: How to do it and Why it is so important.
Breaking Up is Hard (Nah, its easy!) To Do
Friday, May 29th, 2009Why Sometimes You Just Have to Say Goodbye (via Unsubscribe). If you’re anything like me, you subscribe to blogs, email updates, e-newsletters and the like that have to do with particular subjects.
People Are Talking About You…
Wednesday, May 27th, 2009You may be thinking right now, “Nope. No one’s talking about me on the Internet.” That could be true, but even if no one is talking about you today, they may be talking about you tomorrow. Use Google Alerts to track the conversations.
Write Better Instantly
Tuesday, May 26th, 2009Many people struggle with writing, and I say, there’s no reason for it. Anyone can write well. The key is to stop trying so hard to write perfectly, there is no perfect.
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