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	<title>The MarCompass &#187; marketing</title>
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	<link>http://www.themarcompass.com</link>
	<description>A Point of Reference for the Trailblazing Marketer</description>
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		<title>Writing Tag Lines &#8211; An Effective Tag Line Clearly Conveys Value to Your Client</title>
		<link>http://www.themarcompass.com/2010/07/27/writing-tag-lines-an-effective-tag-line-clearly-conveys-value-to-your-client/</link>
		<comments>http://www.themarcompass.com/2010/07/27/writing-tag-lines-an-effective-tag-line-clearly-conveys-value-to-your-client/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 20:27:52 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[effective tag lines]]></category>
		<category><![CDATA[how to write a tag line]]></category>
		<category><![CDATA[marcia yudkin]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[the marketing minute]]></category>
		<category><![CDATA[writing tag lines]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=773</guid>
		<description><![CDATA[Tips for writing tag lines. Writing memorable, action-oriented, provacative tag lines.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What the Heck is a CMS Website, and Why Should I Have One?</title>
		<link>http://www.themarcompass.com/2010/07/12/what-the-heck-is-a-cms-website-and-why-should-i-have-one/</link>
		<comments>http://www.themarcompass.com/2010/07/12/what-the-heck-is-a-cms-website-and-why-should-i-have-one/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 23:12:26 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[CMS Content Management System]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[cms web site]]></category>
		<category><![CDATA[content management system]]></category>
		<category><![CDATA[web designer]]></category>
		<category><![CDATA[web master]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[what is cms]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=770</guid>
		<description><![CDATA[Maybe you've heard the term "CMS" or "Content Management System" and maybe you haven't. The important thing is to know what a CMS is and to determine whether or not your business should have one.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/07/12/what-the-heck-is-a-cms-website-and-why-should-i-have-one/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Midway Through the Year &#8211; Now&#8217;s a Good Time to Revitalize Your Internal PR Plan</title>
		<link>http://www.themarcompass.com/2010/07/07/midway-through-the-year-nows-a-good-time-to-revitalize-your-internal-pr-plan/</link>
		<comments>http://www.themarcompass.com/2010/07/07/midway-through-the-year-nows-a-good-time-to-revitalize-your-internal-pr-plan/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 17:36:53 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=745</guid>
		<description><![CDATA[Public relations and marketing strategies are key to the success of any business. But how much attention do you pay to your internal PR? Case Study: I&#8217;ve got a very good client in Miami, FL who recently asked me to help with an internal vision project. She asked her staff to write a short response [...]]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/07/07/midway-through-the-year-nows-a-good-time-to-revitalize-your-internal-pr-plan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>7 Reasons Why Your Business Needs Social Marketing</title>
		<link>http://www.themarcompass.com/2010/06/11/7-reasons-why-your-business-needs-social-marketing/</link>
		<comments>http://www.themarcompass.com/2010/06/11/7-reasons-why-your-business-needs-social-marketing/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 14:00:38 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[do I need social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=714</guid>
		<description><![CDATA[You can’t go anywhere without hearing the words, “Facebook”, or “Twitter.”  While the times change, business owners have to adapt as well.  If you decide that you don’t want to go down this path, you’re going to have to wonder if you’ll be in business in the next 5 years.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Is It Better To Open With A Question? How To Write Enticing Headlines &amp; Subject Lines for Blogs, Emails and E-Newsletters</title>
		<link>http://www.themarcompass.com/2010/06/03/is-it-better-to-open-with-a-question-how-to-write-enticing-headlines-subject-lines-for-blogs-emails-and-e-newsletters/</link>
		<comments>http://www.themarcompass.com/2010/06/03/is-it-better-to-open-with-a-question-how-to-write-enticing-headlines-subject-lines-for-blogs-emails-and-e-newsletters/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 20:41:07 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[drawing your reader in]]></category>
		<category><![CDATA[enticing headlines]]></category>
		<category><![CDATA[how to write good headlines]]></category>
		<category><![CDATA[powerful subject lines]]></category>
		<category><![CDATA[writing headlines]]></category>
		<category><![CDATA[writing subject lines]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=681</guid>
		<description><![CDATA[The most enticing headlines and subject lines are short (8-10 words) and pack a punch. They also engage the reader by offering information that is important to them. That's key - your message has to be about your audience, not about you.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/06/03/is-it-better-to-open-with-a-question-how-to-write-enticing-headlines-subject-lines-for-blogs-emails-and-e-newsletters/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Facebook &#8211; Is Putting All of Our Eggs in One Basket Such a Good Idea?</title>
		<link>http://www.themarcompass.com/2010/05/20/facebook-is-putting-all-of-our-eggs-in-one-basket-such-a-good-idea/</link>
		<comments>http://www.themarcompass.com/2010/05/20/facebook-is-putting-all-of-our-eggs-in-one-basket-such-a-good-idea/#comments</comments>
		<pubDate>Thu, 20 May 2010 14:39:45 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[facebook pages]]></category>
		<category><![CDATA[facebook surpasses google]]></category>
		<category><![CDATA[facebook traffic]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=650</guid>
		<description><![CDATA[So if social media marketing is part of your strategy, Facebook is not only a logical part of it, it is a must. But there is a danger here that I urge you to consider: If you only do Facebook, I believe you're setting yourself up for a loss.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/05/20/facebook-is-putting-all-of-our-eggs-in-one-basket-such-a-good-idea/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Need a Social Media Marketing Plan? Don&#8217;t Miss the World&#8217;s Largest Online Social Media Event</title>
		<link>http://www.themarcompass.com/2010/03/28/need-a-social-media-marketing-plan-dont-miss-the-worlds-largest-online-social-media-event/</link>
		<comments>http://www.themarcompass.com/2010/03/28/need-a-social-media-marketing-plan-dont-miss-the-worlds-largest-online-social-media-event/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 13:29:59 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[michael stelzner]]></category>
		<category><![CDATA[mike stelzner]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[success summit]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=629</guid>
		<description><![CDATA[Social Media Success Summit 2010 will teach you how to harness the awesome power of social media.  ]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/03/28/need-a-social-media-marketing-plan-dont-miss-the-worlds-largest-online-social-media-event/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Should You Give Away Your Expertise to Get Customers? Top 5 Reasons Why You Should</title>
		<link>http://www.themarcompass.com/2010/03/10/should-you-give-away-your-expertise-to-get-customers-top-5-reasons-why-you-should/</link>
		<comments>http://www.themarcompass.com/2010/03/10/should-you-give-away-your-expertise-to-get-customers-top-5-reasons-why-you-should/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 18:44:13 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[establishing thought leadership]]></category>
		<category><![CDATA[free content]]></category>
		<category><![CDATA[freebies]]></category>
		<category><![CDATA[giving away content]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[trust building]]></category>
		<category><![CDATA[validating expertise]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=600</guid>
		<description><![CDATA[It is natural to think twice about giving away your knowledge and expertise at first. But if you do it right, with a strategy and a goal, I think it is the smartest thing you can do.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/03/10/should-you-give-away-your-expertise-to-get-customers-top-5-reasons-why-you-should/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Top 5 Reasons to Use White Papers to Market Your Business, Courtesy of The White Paper Insider</title>
		<link>http://www.themarcompass.com/2010/02/27/the-top-5-reasons-to-use-white-papers-to-market-your-business-courtesy-of-the-white-paper-insider/</link>
		<comments>http://www.themarcompass.com/2010/02/27/the-top-5-reasons-to-use-white-papers-to-market-your-business-courtesy-of-the-white-paper-insider/#comments</comments>
		<pubDate>Sat, 27 Feb 2010 12:00:44 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[White Papers]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[marketing communication]]></category>
		<category><![CDATA[white paper]]></category>
		<category><![CDATA[White Paper Marketing]]></category>
		<category><![CDATA[whitepaper]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=584</guid>
		<description><![CDATA[In this article, re-posted courtesy of The White Paper Source, Teresa Beeman makes a strong case for the use of white papers as part of an effective marketing campaign. What it boils down to is that white papers produced great ROI at a relatively low cost to produce.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/02/27/the-top-5-reasons-to-use-white-papers-to-market-your-business-courtesy-of-the-white-paper-insider/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>RePost: Three B2B Social Media Myths And Why You Should Ignore Them</title>
		<link>http://www.themarcompass.com/2010/02/23/repost-three-b2b-social-media-myths-and-why-you-should-ignore-them/</link>
		<comments>http://www.themarcompass.com/2010/02/23/repost-three-b2b-social-media-myths-and-why-you-should-ignore-them/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 23:28:34 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[b2b and social media]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business blogs]]></category>
		<category><![CDATA[corporate blogs]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media myths]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=568</guid>
		<description><![CDATA[I thought that Diana did such a great job debunking this widely believed social media myths, that I'd reprint them here. These 3 Myths of Social Media that Dianna describes can often prevent a company from even considering social media as a viable part of their marketing plan. ]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/02/23/repost-three-b2b-social-media-myths-and-why-you-should-ignore-them/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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