Integrated Marketing
« Previous EntriesA Recent Article Explores Some of the Dangers of Social Media Marketing
Friday, March 5th, 2010I love to promote social media to my clients as a way to really get in touch with their customers on a more personal and therefore deeper level. But there are pitfalls as suggested in this article by Tom Chandler
The Top 5 Reasons to Use White Papers to Market Your Business, Courtesy of The White Paper Insider
Saturday, February 27th, 2010In this article, re-posted courtesy of The White Paper Source, Teresa Beeman makes a strong case for the use of white papers as part of an effective marketing campaign. What it boils down to is that white papers produced great ROI at a relatively low cost to produce.
RePost: Three B2B Social Media Myths And Why You Should Ignore Them
Tuesday, February 23rd, 2010I thought that Diana did such a great job debunking this widely believed social media myths, that I’d reprint them here. These 3 Myths of Social Media that Dianna describes can often prevent a company from even considering social media as a viable part of their marketing plan.
How To Implement a Content Marketing Strategy in Six Steps
Monday, February 1st, 2010What is content marketing and why is it important? The short (very short) answer is that content marketing is highly targeted, problem-solving, educational content that fits perfectly into an integrated marketing plan.
You Think We Don’t Text? We do.
Monday, January 25th, 2010As a practicing Catholic, I often worry that the church is perpetually behind the times expecting people to come to it – instead of going to them. Well last week on World Communications Day, the Pope posted a message to Priests on the Vatican web site that invited and entreated them to get on line!
What Is Viral Marketing?
Wednesday, January 20th, 2010Getting something to go viral is not easy and not everything is a good viral candidate. It has to seem natural. You can force viral. All you can do is create something – a video, a photo, etc. – put it out there and hope it gets picked up. Of course its easier now to do viral marketing than it was even 5 years ago. Because of Twitter, Facebook, YouTube and the rest, more people are on line for more hours and so your change of being seen is greater. And getting seen is half the battle.
Who Cares What You Think?!
Friday, December 4th, 2009The secret to the success of most marketers is that they know and believe that their expertise is a valuable commodity – but only if it is communicated and shared. If you own a business or sell a product or service, then you are a marketer. And I’ll bet what you know about your business could fill a few volumes – how well are you capitalizing on your knowledge commodity?
Managing Multiple Twitter Accounts
Friday, November 13th, 2009Good marketers know that targeted messages are the most powerful. So for many, expecting one Twitter account to cover all the bases for all customers and prospects just isn’t good marketing. So now the question arises…how to manage multiple twitter accounts?
Managing the customer experience isn’t new, Neiman-Marcus has been doing it for 100 years
Monday, October 26th, 2009Managing the customer experience isn’t new, Neiman-Marcus has been doing it for 100 years. After reading Minding The Store by Stanley Marcus, I would even venture to say that the Marcus’s invented customer experience management.
Are you making the #1 mistake that 9 out of 10 other press release writers are making?
Thursday, October 15th, 2009Are you making the #1 mistake that 9 out of 10 other press release writers are making?
« Previous Entries