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	<title>The MarCompass &#187; Email Marketing</title>
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	<description>A Point of Reference for the Trailblazing Marketer</description>
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		<title>Writing Tag Lines &#8211; An Effective Tag Line Clearly Conveys Value to Your Client</title>
		<link>http://www.themarcompass.com/2010/07/27/writing-tag-lines-an-effective-tag-line-clearly-conveys-value-to-your-client/</link>
		<comments>http://www.themarcompass.com/2010/07/27/writing-tag-lines-an-effective-tag-line-clearly-conveys-value-to-your-client/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 20:27:52 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[effective tag lines]]></category>
		<category><![CDATA[how to write a tag line]]></category>
		<category><![CDATA[marcia yudkin]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[the marketing minute]]></category>
		<category><![CDATA[writing tag lines]]></category>

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		<description><![CDATA[Tips for writing tag lines. Writing memorable, action-oriented, provacative tag lines.]]></description>
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		<title>Is It Better To Open With A Question? How To Write Enticing Headlines &amp; Subject Lines for Blogs, Emails and E-Newsletters</title>
		<link>http://www.themarcompass.com/2010/06/03/is-it-better-to-open-with-a-question-how-to-write-enticing-headlines-subject-lines-for-blogs-emails-and-e-newsletters/</link>
		<comments>http://www.themarcompass.com/2010/06/03/is-it-better-to-open-with-a-question-how-to-write-enticing-headlines-subject-lines-for-blogs-emails-and-e-newsletters/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 20:41:07 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[drawing your reader in]]></category>
		<category><![CDATA[enticing headlines]]></category>
		<category><![CDATA[how to write good headlines]]></category>
		<category><![CDATA[powerful subject lines]]></category>
		<category><![CDATA[writing headlines]]></category>
		<category><![CDATA[writing subject lines]]></category>

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		<description><![CDATA[The most enticing headlines and subject lines are short (8-10 words) and pack a punch. They also engage the reader by offering information that is important to them. That's key - your message has to be about your audience, not about you.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Need a Social Media Marketing Plan? Don&#8217;t Miss the World&#8217;s Largest Online Social Media Event</title>
		<link>http://www.themarcompass.com/2010/03/28/need-a-social-media-marketing-plan-dont-miss-the-worlds-largest-online-social-media-event/</link>
		<comments>http://www.themarcompass.com/2010/03/28/need-a-social-media-marketing-plan-dont-miss-the-worlds-largest-online-social-media-event/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 13:29:59 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[michael stelzner]]></category>
		<category><![CDATA[mike stelzner]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[success summit]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=629</guid>
		<description><![CDATA[Social Media Success Summit 2010 will teach you how to harness the awesome power of social media.  ]]></description>
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		<title>How To Implement a Content Marketing Strategy in Six Steps</title>
		<link>http://www.themarcompass.com/2010/02/01/how-to-implement-a-content-marketing-strategy-in-six-steps/</link>
		<comments>http://www.themarcompass.com/2010/02/01/how-to-implement-a-content-marketing-strategy-in-six-steps/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 13:15:40 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[White Papers]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=555</guid>
		<description><![CDATA[What is content marketing and why is it important? The short (very short) answer is that content marketing is highly targeted, problem-solving, educational content that fits perfectly into an integrated marketing plan.]]></description>
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		<item>
		<title>What Is Viral Marketing?</title>
		<link>http://www.themarcompass.com/2010/01/20/what-is-viral-marketing/</link>
		<comments>http://www.themarcompass.com/2010/01/20/what-is-viral-marketing/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 16:08:37 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[viral advertising]]></category>
		<category><![CDATA[viral video]]></category>
		<category><![CDATA[what is viral marketing]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=543</guid>
		<description><![CDATA[Getting something to go viral is not easy and not everything is a good viral candidate. It has to seem natural. You can force viral. All you can do is create something - a video, a photo, etc. - put it out there and hope it gets picked up. Of course its easier now to do viral marketing than it was even 5 years ago. Because of Twitter, Facebook, YouTube and the rest, more people are on line for more hours and so your change of being seen is greater. And getting seen is half the battle.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Are you making the #1 mistake that 9 out of 10 other press release writers are making?</title>
		<link>http://www.themarcompass.com/2009/10/15/are-you-making-the-1-mistake-that-9-out-of-10-other-press-release-writers-are-making/</link>
		<comments>http://www.themarcompass.com/2009/10/15/are-you-making-the-1-mistake-that-9-out-of-10-other-press-release-writers-are-making/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 22:59:29 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[expert press releases]]></category>
		<category><![CDATA[Janet Thaeler]]></category>
		<category><![CDATA[Joan Stewart]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[teleseminar]]></category>
		<category><![CDATA[win a free press release]]></category>
		<category><![CDATA[writing a press release]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=463</guid>
		<description><![CDATA[Are you making the #1 mistake that 9 out of 10 other press release writers are making?]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Five Top Social Media Marketing Must-Haves for Newbies</title>
		<link>http://www.themarcompass.com/2009/07/16/five-top-social-media-marketing-must-haves-for-newbies/</link>
		<comments>http://www.themarcompass.com/2009/07/16/five-top-social-media-marketing-must-haves-for-newbies/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 14:28:38 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[google alerts]]></category>
		<category><![CDATA[newletter]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=376</guid>
		<description><![CDATA[Want to jump into the social media marketing pool, but not sure just how deep you should go? Here are 5 top social media must-haves to get you started.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Breaking Up is Hard (Nah, its easy!) To Do</title>
		<link>http://www.themarcompass.com/2009/05/29/breaking-up-is-easy-to-do/</link>
		<comments>http://www.themarcompass.com/2009/05/29/breaking-up-is-easy-to-do/#comments</comments>
		<pubDate>Fri, 29 May 2009 04:00:36 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[business blogging]]></category>
		<category><![CDATA[e newsletters]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email updates]]></category>
		<category><![CDATA[junk mail]]></category>
		<category><![CDATA[rss feeds]]></category>
		<category><![CDATA[safe unsubscribe]]></category>
		<category><![CDATA[subscribing to newsletters]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[unsubscribe]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=337</guid>
		<description><![CDATA[Why Sometimes You Just Have to Say Goodbye (via Unsubscribe). If you're anything like me, you subscribe to blogs, email updates, e-newsletters and the like that have to do with particular subjects. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Write Better Instantly</title>
		<link>http://www.themarcompass.com/2009/05/26/write-better-instantly/</link>
		<comments>http://www.themarcompass.com/2009/05/26/write-better-instantly/#comments</comments>
		<pubDate>Tue, 26 May 2009 14:00:04 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[practice writing]]></category>
		<category><![CDATA[write better]]></category>
		<category><![CDATA[write your own content]]></category>
		<category><![CDATA[writing well]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=344</guid>
		<description><![CDATA[Many people struggle with writing, and I say, there's no reason for it. Anyone can write well. The key is to stop trying so hard to write perfectly, there is no perfect.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Are Your Emails Sponge Worthy? (How to get people to open and read them!)</title>
		<link>http://www.themarcompass.com/2009/05/08/how-to-get-people-to-open-and-read-your-emails/</link>
		<comments>http://www.themarcompass.com/2009/05/08/how-to-get-people-to-open-and-read-your-emails/#comments</comments>
		<pubDate>Fri, 08 May 2009 13:47:37 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[constant contact]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[emma]]></category>
		<category><![CDATA[how to get emails open]]></category>
		<category><![CDATA[icontact]]></category>
		<category><![CDATA[managemente]]></category>
		<category><![CDATA[open my email]]></category>
		<category><![CDATA[successful emails]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=308</guid>
		<description><![CDATA[Inboxes are literally flooded with emails - some you want, some you need and some that get deleted so fast it could give you whiplash. With that knowledge, how many of you send out emails that aren't worth the read? There are 5 basic email tactics to consider before you hit Send.]]></description>
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