Email Marketing
How To Implement a Content Marketing Strategy in Six Steps
Monday, February 1st, 2010What is content marketing and why is it important? The short (very short) answer is that content marketing is highly targeted, problem-solving, educational content that fits perfectly into an integrated marketing plan.
What Is Viral Marketing?
Wednesday, January 20th, 2010Getting something to go viral is not easy and not everything is a good viral candidate. It has to seem natural. You can force viral. All you can do is create something – a video, a photo, etc. – put it out there and hope it gets picked up. Of course its easier now to do viral marketing than it was even 5 years ago. Because of Twitter, Facebook, YouTube and the rest, more people are on line for more hours and so your change of being seen is greater. And getting seen is half the battle.
Are you making the #1 mistake that 9 out of 10 other press release writers are making?
Thursday, October 15th, 2009Are you making the #1 mistake that 9 out of 10 other press release writers are making?
Five Top Social Media Marketing Must-Haves for Newbies
Thursday, July 16th, 2009Want to jump into the social media marketing pool, but not sure just how deep you should go? Here are 5 top social media must-haves to get you started.
Breaking Up is Hard (Nah, its easy!) To Do
Friday, May 29th, 2009Why Sometimes You Just Have to Say Goodbye (via Unsubscribe). If you’re anything like me, you subscribe to blogs, email updates, e-newsletters and the like that have to do with particular subjects.
Write Better Instantly
Tuesday, May 26th, 2009Many people struggle with writing, and I say, there’s no reason for it. Anyone can write well. The key is to stop trying so hard to write perfectly, there is no perfect.
Are Your Emails Sponge Worthy? (How to get people to open and read them!)
Friday, May 8th, 2009Inboxes are literally flooded with emails – some you want, some you need and some that get deleted so fast it could give you whiplash. With that knowledge, how many of you send out emails that aren’t worth the read? There are 5 basic email tactics to consider before you hit Send.
