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	<title>The MarCompass &#187; customer service</title>
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	<link>http://www.themarcompass.com</link>
	<description>A Point of Reference for the Trailblazing Marketer</description>
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		<title>What the Heck is a CMS Website, and Why Should I Have One?</title>
		<link>http://www.themarcompass.com/2010/07/12/what-the-heck-is-a-cms-website-and-why-should-i-have-one/</link>
		<comments>http://www.themarcompass.com/2010/07/12/what-the-heck-is-a-cms-website-and-why-should-i-have-one/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 23:12:26 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[CMS Content Management System]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[cms web site]]></category>
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		<category><![CDATA[web designer]]></category>
		<category><![CDATA[web master]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[what is cms]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=770</guid>
		<description><![CDATA[Maybe you've heard the term "CMS" or "Content Management System" and maybe you haven't. The important thing is to know what a CMS is and to determine whether or not your business should have one.]]></description>
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		<title>A Recent Article Explores Some of the Dangers of Social Media Marketing</title>
		<link>http://www.themarcompass.com/2010/03/05/a-recent-article-explores-some-of-the-dangers-of-social-media-marketing/</link>
		<comments>http://www.themarcompass.com/2010/03/05/a-recent-article-explores-some-of-the-dangers-of-social-media-marketing/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 14:45:14 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[copywriter underground]]></category>
		<category><![CDATA[dangers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[pitfalls]]></category>
		<category><![CDATA[tom chandler]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=591</guid>
		<description><![CDATA[I love to promote social media to my clients as a way to really get in touch with their customers on a more personal and therefore deeper level. But there are pitfalls as suggested in this article by Tom Chandler]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Managing Multiple Twitter Accounts</title>
		<link>http://www.themarcompass.com/2009/11/13/managing-multiple-twitter-accounts/</link>
		<comments>http://www.themarcompass.com/2009/11/13/managing-multiple-twitter-accounts/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 13:55:33 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[accounts]]></category>
		<category><![CDATA[manage]]></category>
		<category><![CDATA[managing]]></category>
		<category><![CDATA[multiple]]></category>
		<category><![CDATA[twittermail]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=490</guid>
		<description><![CDATA[Good marketers know that targeted messages are the most powerful. So for many, expecting one Twitter account to cover all the bases for all customers and prospects just isn't good marketing. So now the question arises...how to manage multiple twitter accounts?]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Managing the customer experience isn&#8217;t new, Neiman-Marcus has been doing it for 100 years</title>
		<link>http://www.themarcompass.com/2009/10/26/minding_the_store/</link>
		<comments>http://www.themarcompass.com/2009/10/26/minding_the_store/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 17:48:06 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[customer management experience]]></category>
		<category><![CDATA[dallas]]></category>
		<category><![CDATA[minding the store]]></category>
		<category><![CDATA[neiman marcus]]></category>
		<category><![CDATA[stanley marcus]]></category>
		<category><![CDATA[texas]]></category>
		<category><![CDATA[tx]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=476</guid>
		<description><![CDATA[Managing the customer experience isn't new, Neiman-Marcus has been doing it for 100 years. After reading Minding The Store by Stanley Marcus, I would even venture to say that the Marcus's invented customer experience management.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Using Twitter: Tweet, Follow or Get Out of The Way</title>
		<link>http://www.themarcompass.com/2009/04/21/using-twitter-tweet-follow-or-get-out-of-the-way/</link>
		<comments>http://www.themarcompass.com/2009/04/21/using-twitter-tweet-follow-or-get-out-of-the-way/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 16:26:45 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[how to use twitter]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[micro blogging]]></category>
		<category><![CDATA[microblogging]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[Tweeting]]></category>
		<category><![CDATA[twittering]]></category>
		<category><![CDATA[using twitter]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=277</guid>
		<description><![CDATA[Much has been said about the micro-blogging service, Twitter - and there is still much to say as the service continues to mature, grow and morph. We have only scratched the surface of what micro blogging has to offer, and Twitter is leading the way.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Rewards Programs Entice Repeat Customers</title>
		<link>http://www.themarcompass.com/2009/03/02/rewards-programs-entice-repeat-customers/</link>
		<comments>http://www.themarcompass.com/2009/03/02/rewards-programs-entice-repeat-customers/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 03:34:32 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[get one free]]></category>
		<category><![CDATA[loyal customers]]></category>
		<category><![CDATA[offer]]></category>
		<category><![CDATA[offering]]></category>
		<category><![CDATA[points program]]></category>
		<category><![CDATA[reward program]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=225</guid>
		<description><![CDATA[Customer loyalty is increasingly important during this time of economic uncertainty. Retail outlets aren't the only ones trying to hang on to their current customer base, much less attracting new clientele. Most businesses these days must maintain their current clients or risk shutting down.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/03/02/rewards-programs-entice-repeat-customers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Corporate Blog Spotlight: Delta Airlines</title>
		<link>http://www.themarcompass.com/2009/02/12/corporate-blog-spotlight-delta-airlines/</link>
		<comments>http://www.themarcompass.com/2009/02/12/corporate-blog-spotlight-delta-airlines/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 14:52:32 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2c]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[btob]]></category>
		<category><![CDATA[btoc]]></category>
		<category><![CDATA[business blogging]]></category>
		<category><![CDATA[business blogs]]></category>
		<category><![CDATA[business success]]></category>
		<category><![CDATA[corporate blogging]]></category>
		<category><![CDATA[corporate blogs]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=197</guid>
		<description><![CDATA[How Delta does blogging right. If you and your company are thinking of starting a business blog, definitely take a good look at what Delta Airlines is doing with their corporate blog. They really "get" it.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/02/12/corporate-blog-spotlight-delta-airlines/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Local Nashville Stores Know How to Do Customer Service</title>
		<link>http://www.themarcompass.com/2009/01/29/local-nashville-stores-know-how-to-do-customer-service/</link>
		<comments>http://www.themarcompass.com/2009/01/29/local-nashville-stores-know-how-to-do-customer-service/#comments</comments>
		<pubDate>Wed, 28 Jan 2009 23:47:30 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[bellevue]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[nashville pet products]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[Tennessee]]></category>
		<category><![CDATA[tn]]></category>
		<category><![CDATA[walgreens]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=174</guid>
		<description><![CDATA[These examples are not about heroic efforts made by store personnel - they are stories of plain-old, everyday, great customer service; the kind that keeps people coming back again and again.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/01/29/local-nashville-stores-know-how-to-do-customer-service/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The New Hyundai Motors Assurance Program: Ramping Up Customer Service</title>
		<link>http://www.themarcompass.com/2009/01/12/the-new-hyundai-motors-assurance-program-ramping-up-customer-service/</link>
		<comments>http://www.themarcompass.com/2009/01/12/the-new-hyundai-motors-assurance-program-ramping-up-customer-service/#comments</comments>
		<pubDate>Mon, 12 Jan 2009 14:14:47 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[customer-centric]]></category>
		<category><![CDATA[empathy]]></category>
		<category><![CDATA[Hyundai]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=146</guid>
		<description><![CDATA[Not sure how to do customer service right? Take a look at Hyundai Motors. Ten years ago they instituted "America's Best Warranty" - 10 years or 100,000 miles. No other car dealer even attempted to match it. Now Hyundai is introducing Hyundai Assurance - buy a car from Hyundai, and if you lose your job in the next 12 months, return it with no further obligation and no black marks on your credit record.]]></description>
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