customer service
A Recent Article Explores Some of the Dangers of Social Media Marketing
Friday, March 5th, 2010I love to promote social media to my clients as a way to really get in touch with their customers on a more personal and therefore deeper level. But there are pitfalls as suggested in this article by Tom Chandler
Managing Multiple Twitter Accounts
Friday, November 13th, 2009Good marketers know that targeted messages are the most powerful. So for many, expecting one Twitter account to cover all the bases for all customers and prospects just isn’t good marketing. So now the question arises…how to manage multiple twitter accounts?
Managing the customer experience isn’t new, Neiman-Marcus has been doing it for 100 years
Monday, October 26th, 2009Managing the customer experience isn’t new, Neiman-Marcus has been doing it for 100 years. After reading Minding The Store by Stanley Marcus, I would even venture to say that the Marcus’s invented customer experience management.
Using Twitter: Tweet, Follow or Get Out of The Way
Tuesday, April 21st, 2009Much has been said about the micro-blogging service, Twitter – and there is still much to say as the service continues to mature, grow and morph. We have only scratched the surface of what micro blogging has to offer, and Twitter is leading the way.
Rewards Programs Entice Repeat Customers
Monday, March 2nd, 2009Customer loyalty is increasingly important during this time of economic uncertainty. Retail outlets aren’t the only ones trying to hang on to their current customer base, much less attracting new clientele. Most businesses these days must maintain their current clients or risk shutting down.
Corporate Blog Spotlight: Delta Airlines
Thursday, February 12th, 2009How Delta does blogging right. If you and your company are thinking of starting a business blog, definitely take a good look at what Delta Airlines is doing with their corporate blog. They really “get” it.
Local Nashville Stores Know How to Do Customer Service
Thursday, January 29th, 2009These examples are not about heroic efforts made by store personnel – they are stories of plain-old, everyday, great customer service; the kind that keeps people coming back again and again.
The New Hyundai Motors Assurance Program: Ramping Up Customer Service
Monday, January 12th, 2009Not sure how to do customer service right? Take a look at Hyundai Motors. Ten years ago they instituted “America’s Best Warranty” – 10 years or 100,000 miles. No other car dealer even attempted to match it. Now Hyundai is introducing Hyundai Assurance – buy a car from Hyundai, and if you lose your job in the next 12 months, return it with no further obligation and no black marks on your credit record.
