Maybe you’ve heard the term “CMS” or “Content Management System” and maybe you haven’t. The important thing is to know what a CMS is and to determine whether or not your business should have one.
Entries Tagged as 'copywriting'
What the Heck is a CMS Website, and Why Should I Have One?
July 12th, 2010 · No Comments · Blogging, CMS Content Management System, Content Marketing, copywriting, customer service, Integrated Marketing, marketing, Social Marketing, Success in Business, web 2.0
Tags: cms web site·content management system·web designer·web master·website·what is cms
Is It Better To Open With A Question? How To Write Enticing Headlines & Subject Lines for Blogs, Emails and E-Newsletters
June 3rd, 2010 · 1 Comment · Blogging, Content Marketing, copywriting, Email Marketing, marketing, power of words, Social Marketing, web 2.0
The most enticing headlines and subject lines are short (8-10 words) and pack a punch. They also engage the reader by offering information that is important to them. That’s key – your message has to be about your audience, not about you.
Tags: drawing your reader in·enticing headlines·how to write good headlines·powerful subject lines·writing headlines·writing subject lines
The Top 5 Reasons to Use White Papers to Market Your Business, Courtesy of The White Paper Insider
February 27th, 2010 · No Comments · Content Marketing, copywriting, Integrated Marketing, marketing, Success in Business, White Papers
In this article, re-posted courtesy of The White Paper Source, Teresa Beeman makes a strong case for the use of white papers as part of an effective marketing campaign. What it boils down to is that white papers produced great ROI at a relatively low cost to produce.
Tags: Lead Generation·marketing communication·white paper·White Paper Marketing·whitepaper
