The most enticing headlines and subject lines are short (8-10 words) and pack a punch. They also engage the reader by offering information that is important to them. That’s key – your message has to be about your audience, not about you.
Entries Tagged as 'copywriting'
Is It Better To Open With A Question? How To Write Enticing Headlines & Subject Lines for Blogs, Emails and E-Newsletters
June 3rd, 2010 · 1 Comment · Blogging, Content Marketing, Email Marketing, Social Marketing, copywriting, marketing, power of words, web 2.0
Tags: drawing your reader in·enticing headlines·how to write good headlines·powerful subject lines·writing headlines·writing subject lines
The Top 5 Reasons to Use White Papers to Market Your Business, Courtesy of The White Paper Insider
February 27th, 2010 · No Comments · Content Marketing, Integrated Marketing, Success in Business, White Papers, copywriting, marketing
In this article, re-posted courtesy of The White Paper Source, Teresa Beeman makes a strong case for the use of white papers as part of an effective marketing campaign. What it boils down to is that white papers produced great ROI at a relatively low cost to produce.
Tags: Lead Generation·marketing communication·white paper·White Paper Marketing·whitepaper
