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	<title>Copywriting, blogging, white papers, social media, marketing strategy &#187; copywriting</title>
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	<link>http://www.themarcompass.com</link>
	<description>A Point of Reference for the Trailblazing Marketer</description>
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		<title>How to Write a Book – Fast</title>
		<link>http://www.themarcompass.com/2011/07/18/how-to-write-a-book-%e2%80%93-fast/</link>
		<comments>http://www.themarcompass.com/2011/07/18/how-to-write-a-book-%e2%80%93-fast/#comments</comments>
		<pubDate>Mon, 18 Jul 2011 21:54:10 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Business Books]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Freelancing]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[Writing a book]]></category>
		<category><![CDATA[get your book on paper]]></category>
		<category><![CDATA[how to write a book]]></category>
		<category><![CDATA[writing a book]]></category>

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		<description><![CDATA[For most writers, new and experienced, getting those first words down on paper is usually the hardest part. So let yourself off the hook.]]></description>
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		<title>Exciting Science of Email Marketing Data by Marty Marsh</title>
		<link>http://www.themarcompass.com/2011/03/02/exciting-science-of-email-marketing-data-by-marty-marsh/</link>
		<comments>http://www.themarcompass.com/2011/03/02/exciting-science-of-email-marketing-data-by-marty-marsh/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 13:42:38 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[click throughs]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[opens]]></category>
		<category><![CDATA[response rates]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=1018</guid>
		<description><![CDATA[Get the most from your email marketing efforts.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Stagger Your Blog Posts for Greater Effect</title>
		<link>http://www.themarcompass.com/2011/01/21/stagger-your-blog-posts-for-greater-effect/</link>
		<comments>http://www.themarcompass.com/2011/01/21/stagger-your-blog-posts-for-greater-effect/#comments</comments>
		<pubDate>Fri, 21 Jan 2011 18:27:53 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[editorial calendar]]></category>
		<category><![CDATA[plug in]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=955</guid>
		<description><![CDATA[Staggering your blog posts is a better idea ]]></description>
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		<title>How a Professional Proofreader Can Help You Succeed</title>
		<link>http://www.themarcompass.com/2010/12/07/how-a-professional-proofreader-can-help-you-succeed/</link>
		<comments>http://www.themarcompass.com/2010/12/07/how-a-professional-proofreader-can-help-you-succeed/#comments</comments>
		<pubDate>Wed, 08 Dec 2010 01:31:37 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Freelancing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[White Papers]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[how to write]]></category>
		<category><![CDATA[professional letters]]></category>
		<category><![CDATA[proof reader]]></category>
		<category><![CDATA[proofreader]]></category>
		<category><![CDATA[research papers]]></category>
		<category><![CDATA[sales letters]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[white papers]]></category>
		<category><![CDATA[writing assignment]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=926</guid>
		<description><![CDATA[Got a writing assignment? Super confident or scared silly, a proofreader can make your writing shine! How a Professional Proofreader Can Help You Succeed.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Create A Professional Web Site with These Six Key Elements</title>
		<link>http://www.themarcompass.com/2010/10/15/create-a-professional-web-site-with-these-five-key-elements/</link>
		<comments>http://www.themarcompass.com/2010/10/15/create-a-professional-web-site-with-these-five-key-elements/#comments</comments>
		<pubDate>Fri, 15 Oct 2010 16:00:00 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[CMS Content Management System]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[business web site]]></category>
		<category><![CDATA[effective web sites]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[how to create a web site]]></category>
		<category><![CDATA[professional web site]]></category>
		<category><![CDATA[web site]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[what pages do I need]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=844</guid>
		<description><![CDATA[An effective, action oriented Web site takes planning. Have no fear! These 6 elements of professional Web site design are the basis for an effective Web site.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/10/15/create-a-professional-web-site-with-these-five-key-elements/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Write Useful Reviews</title>
		<link>http://www.themarcompass.com/2010/09/07/how-to-write-useful-reviews/</link>
		<comments>http://www.themarcompass.com/2010/09/07/how-to-write-useful-reviews/#comments</comments>
		<pubDate>Tue, 07 Sep 2010 22:04:50 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[Product Review]]></category>
		<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[how to write a review]]></category>
		<category><![CDATA[writing reviews]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=801</guid>
		<description><![CDATA[Consumer or peer reviews are written by everyday people who've had experience with a certain product or service. These can be the most helpful reviews, but not all are; for instance, if review is too negative, too positive or too vague, it won't be a useful review. Here are some pointers on how to write effective reviews.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/09/07/how-to-write-useful-reviews/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Writing Tag Lines &#8211; An Effective Tag Line Clearly Conveys Value to Your Client</title>
		<link>http://www.themarcompass.com/2010/07/27/writing-tag-lines-an-effective-tag-line-clearly-conveys-value-to-your-client/</link>
		<comments>http://www.themarcompass.com/2010/07/27/writing-tag-lines-an-effective-tag-line-clearly-conveys-value-to-your-client/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 20:27:52 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[effective tag lines]]></category>
		<category><![CDATA[how to write a tag line]]></category>
		<category><![CDATA[marcia yudkin]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[the marketing minute]]></category>
		<category><![CDATA[writing tag lines]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=773</guid>
		<description><![CDATA[Tips for writing tag lines. Writing memorable, action-oriented, provacative tag lines.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/07/27/writing-tag-lines-an-effective-tag-line-clearly-conveys-value-to-your-client/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What the Heck is a CMS Website, and Why Should I Have One?</title>
		<link>http://www.themarcompass.com/2010/07/12/what-the-heck-is-a-cms-website-and-why-should-i-have-one/</link>
		<comments>http://www.themarcompass.com/2010/07/12/what-the-heck-is-a-cms-website-and-why-should-i-have-one/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 23:12:26 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[CMS Content Management System]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[cms web site]]></category>
		<category><![CDATA[content management system]]></category>
		<category><![CDATA[web designer]]></category>
		<category><![CDATA[web master]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[what is cms]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=770</guid>
		<description><![CDATA[Maybe you've heard the term "CMS" or "Content Management System" and maybe you haven't. The important thing is to know what a CMS is and to determine whether or not your business should have one.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/07/12/what-the-heck-is-a-cms-website-and-why-should-i-have-one/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is It Better To Open With A Question? How To Write Enticing Headlines &amp; Subject Lines for Blogs, Emails and E-Newsletters</title>
		<link>http://www.themarcompass.com/2010/06/03/is-it-better-to-open-with-a-question-how-to-write-enticing-headlines-subject-lines-for-blogs-emails-and-e-newsletters/</link>
		<comments>http://www.themarcompass.com/2010/06/03/is-it-better-to-open-with-a-question-how-to-write-enticing-headlines-subject-lines-for-blogs-emails-and-e-newsletters/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 20:41:07 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[drawing your reader in]]></category>
		<category><![CDATA[enticing headlines]]></category>
		<category><![CDATA[how to write good headlines]]></category>
		<category><![CDATA[powerful subject lines]]></category>
		<category><![CDATA[writing headlines]]></category>
		<category><![CDATA[writing subject lines]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=681</guid>
		<description><![CDATA[The most enticing headlines and subject lines are short (8-10 words) and pack a punch. They also engage the reader by offering information that is important to them. That's key - your message has to be about your audience, not about you.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/06/03/is-it-better-to-open-with-a-question-how-to-write-enticing-headlines-subject-lines-for-blogs-emails-and-e-newsletters/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Top 5 Reasons to Use White Papers to Market Your Business, Courtesy of The White Paper Insider</title>
		<link>http://www.themarcompass.com/2010/02/27/the-top-5-reasons-to-use-white-papers-to-market-your-business-courtesy-of-the-white-paper-insider/</link>
		<comments>http://www.themarcompass.com/2010/02/27/the-top-5-reasons-to-use-white-papers-to-market-your-business-courtesy-of-the-white-paper-insider/#comments</comments>
		<pubDate>Sat, 27 Feb 2010 12:00:44 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[White Papers]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[marketing communication]]></category>
		<category><![CDATA[white paper]]></category>
		<category><![CDATA[White Paper Marketing]]></category>
		<category><![CDATA[whitepaper]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=584</guid>
		<description><![CDATA[In this article, re-posted courtesy of The White Paper Source, Teresa Beeman makes a strong case for the use of white papers as part of an effective marketing campaign. What it boils down to is that white papers produced great ROI at a relatively low cost to produce.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/02/27/the-top-5-reasons-to-use-white-papers-to-market-your-business-courtesy-of-the-white-paper-insider/feed/</wfw:commentRss>
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