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	<title>The MarCompass &#187; copywriting</title>
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	<link>http://www.themarcompass.com</link>
	<description>A Point of Reference for the Trailblazing Marketer</description>
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		<title>Writing Tag Lines &#8211; An Effective Tag Line Clearly Conveys Value to Your Client</title>
		<link>http://www.themarcompass.com/2010/07/27/writing-tag-lines-an-effective-tag-line-clearly-conveys-value-to-your-client/</link>
		<comments>http://www.themarcompass.com/2010/07/27/writing-tag-lines-an-effective-tag-line-clearly-conveys-value-to-your-client/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 20:27:52 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[effective tag lines]]></category>
		<category><![CDATA[how to write a tag line]]></category>
		<category><![CDATA[marcia yudkin]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[the marketing minute]]></category>
		<category><![CDATA[writing tag lines]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=773</guid>
		<description><![CDATA[Tips for writing tag lines. Writing memorable, action-oriented, provacative tag lines.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>What the Heck is a CMS Website, and Why Should I Have One?</title>
		<link>http://www.themarcompass.com/2010/07/12/what-the-heck-is-a-cms-website-and-why-should-i-have-one/</link>
		<comments>http://www.themarcompass.com/2010/07/12/what-the-heck-is-a-cms-website-and-why-should-i-have-one/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 23:12:26 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[CMS Content Management System]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[cms web site]]></category>
		<category><![CDATA[content management system]]></category>
		<category><![CDATA[web designer]]></category>
		<category><![CDATA[web master]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[what is cms]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=770</guid>
		<description><![CDATA[Maybe you've heard the term "CMS" or "Content Management System" and maybe you haven't. The important thing is to know what a CMS is and to determine whether or not your business should have one.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is It Better To Open With A Question? How To Write Enticing Headlines &amp; Subject Lines for Blogs, Emails and E-Newsletters</title>
		<link>http://www.themarcompass.com/2010/06/03/is-it-better-to-open-with-a-question-how-to-write-enticing-headlines-subject-lines-for-blogs-emails-and-e-newsletters/</link>
		<comments>http://www.themarcompass.com/2010/06/03/is-it-better-to-open-with-a-question-how-to-write-enticing-headlines-subject-lines-for-blogs-emails-and-e-newsletters/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 20:41:07 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[drawing your reader in]]></category>
		<category><![CDATA[enticing headlines]]></category>
		<category><![CDATA[how to write good headlines]]></category>
		<category><![CDATA[powerful subject lines]]></category>
		<category><![CDATA[writing headlines]]></category>
		<category><![CDATA[writing subject lines]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=681</guid>
		<description><![CDATA[The most enticing headlines and subject lines are short (8-10 words) and pack a punch. They also engage the reader by offering information that is important to them. That's key - your message has to be about your audience, not about you.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/06/03/is-it-better-to-open-with-a-question-how-to-write-enticing-headlines-subject-lines-for-blogs-emails-and-e-newsletters/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Top 5 Reasons to Use White Papers to Market Your Business, Courtesy of The White Paper Insider</title>
		<link>http://www.themarcompass.com/2010/02/27/the-top-5-reasons-to-use-white-papers-to-market-your-business-courtesy-of-the-white-paper-insider/</link>
		<comments>http://www.themarcompass.com/2010/02/27/the-top-5-reasons-to-use-white-papers-to-market-your-business-courtesy-of-the-white-paper-insider/#comments</comments>
		<pubDate>Sat, 27 Feb 2010 12:00:44 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[White Papers]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[marketing communication]]></category>
		<category><![CDATA[white paper]]></category>
		<category><![CDATA[White Paper Marketing]]></category>
		<category><![CDATA[whitepaper]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=584</guid>
		<description><![CDATA[In this article, re-posted courtesy of The White Paper Source, Teresa Beeman makes a strong case for the use of white papers as part of an effective marketing campaign. What it boils down to is that white papers produced great ROI at a relatively low cost to produce.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/02/27/the-top-5-reasons-to-use-white-papers-to-market-your-business-courtesy-of-the-white-paper-insider/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Implement a Content Marketing Strategy in Six Steps</title>
		<link>http://www.themarcompass.com/2010/02/01/how-to-implement-a-content-marketing-strategy-in-six-steps/</link>
		<comments>http://www.themarcompass.com/2010/02/01/how-to-implement-a-content-marketing-strategy-in-six-steps/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 13:15:40 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[White Papers]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=555</guid>
		<description><![CDATA[What is content marketing and why is it important? The short (very short) answer is that content marketing is highly targeted, problem-solving, educational content that fits perfectly into an integrated marketing plan.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/02/01/how-to-implement-a-content-marketing-strategy-in-six-steps/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Write Well: Read&#8230;Everything</title>
		<link>http://www.themarcompass.com/2010/01/06/how-to-write-well-read-everything/</link>
		<comments>http://www.themarcompass.com/2010/01/06/how-to-write-well-read-everything/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 16:21:51 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[White Papers]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[become a good writer]]></category>
		<category><![CDATA[how to write]]></category>
		<category><![CDATA[learn to write]]></category>
		<category><![CDATA[tips for writers]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[writing tips]]></category>
		<category><![CDATA[writing well]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=536</guid>
		<description><![CDATA[I don't believe good writers are born. I believe they are made. I also believe that just about anyone can become a really good writer by following some simple tips and also by reading everything you can get your hands on! Friends, colleagues and clients have asked me how they can improve their writing skills. There are many ways to become an effective writer. Some of the best tips are:]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/01/06/how-to-write-well-read-everything/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Where the Pros Reveal Their White Paper Marketing Secrets</title>
		<link>http://www.themarcompass.com/2010/01/05/where-the-pros-reveal-their-white-paper-marketing-secrets/</link>
		<comments>http://www.themarcompass.com/2010/01/05/where-the-pros-reveal-their-white-paper-marketing-secrets/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 21:04:25 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Freelancing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[White Papers]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Ardath Albee]]></category>
		<category><![CDATA[Bob Bly]]></category>
		<category><![CDATA[Brian Carroll]]></category>
		<category><![CDATA[Gordon Graham]]></category>
		<category><![CDATA[Jill Konrath]]></category>
		<category><![CDATA[Joe Pulizzi]]></category>
		<category><![CDATA[John Jantsch]]></category>
		<category><![CDATA[Jonathan Kantor]]></category>
		<category><![CDATA[michael stelzner]]></category>
		<category><![CDATA[Roger C. Parker]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[summit]]></category>
		<category><![CDATA[white paper]]></category>
		<category><![CDATA[whitepaper]]></category>
		<category><![CDATA[writing white papers]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=533</guid>
		<description><![CDATA[Join me at White Paper Success Summit 2010: This live online event will empower you to attract quality leads and grow your business with educational white papers. The world's leading white paper experts will show you how. Join Michael Stelzner (author, Writing White Papers), Bob Bly (author, White Paper Marketing Handbook), John Jantsch (author, Duct Tape Marketing), Brian J. Carroll (author, Lead Generation for the Complex Sale), Jill Konrath (author, Selling to Big Companies), Roger C. Parker (author, White Paper Design that Sells), Joe Pulizzi (author, Get Content Get Customers), Ardath Albee (author, eMarketing Strategies for the Complex Sale), Jonathan Kantor (author, Crafting White Paper 2.0) and many others! Attend from your home or office.  Tickets half-off until Jan. 6th. ]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/01/05/where-the-pros-reveal-their-white-paper-marketing-secrets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who Cares What You Think?!</title>
		<link>http://www.themarcompass.com/2009/12/04/who-cares-what-you-think/</link>
		<comments>http://www.themarcompass.com/2009/12/04/who-cares-what-you-think/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 14:36:22 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[expertise]]></category>
		<category><![CDATA[information products]]></category>
		<category><![CDATA[make money on what you know]]></category>
		<category><![CDATA[monetizing knowledge]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[sell what you know]]></category>
		<category><![CDATA[white paper]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=514</guid>
		<description><![CDATA[The secret to the success of most marketers is that they know and believe that their expertise is a valuable commodity - but only if it is communicated and shared. If you own a business or sell a product or service, then you are a marketer. And I'll bet what you know about your business could fill a few volumes - how well are you capitalizing on your knowledge commodity?]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/12/04/who-cares-what-you-think/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Are you making the #1 mistake that 9 out of 10 other press release writers are making?</title>
		<link>http://www.themarcompass.com/2009/10/15/are-you-making-the-1-mistake-that-9-out-of-10-other-press-release-writers-are-making/</link>
		<comments>http://www.themarcompass.com/2009/10/15/are-you-making-the-1-mistake-that-9-out-of-10-other-press-release-writers-are-making/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 22:59:29 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[expert press releases]]></category>
		<category><![CDATA[Janet Thaeler]]></category>
		<category><![CDATA[Joan Stewart]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[teleseminar]]></category>
		<category><![CDATA[win a free press release]]></category>
		<category><![CDATA[writing a press release]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=463</guid>
		<description><![CDATA[Are you making the #1 mistake that 9 out of 10 other press release writers are making?]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/10/15/are-you-making-the-1-mistake-that-9-out-of-10-other-press-release-writers-are-making/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Whew! Just Found Out That It&#8217;s OK Get One Thing Done At A Time</title>
		<link>http://www.themarcompass.com/2009/07/30/whew-just-found-out-that-its-ok-get-one-thing-done-at-a-time/</link>
		<comments>http://www.themarcompass.com/2009/07/30/whew-just-found-out-that-its-ok-get-one-thing-done-at-a-time/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 21:16:57 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Freelancing]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[copy writing]]></category>
		<category><![CDATA[copywriter underground]]></category>
		<category><![CDATA[multi tasking]]></category>
		<category><![CDATA[multitasking]]></category>
		<category><![CDATA[single tasking]]></category>
		<category><![CDATA[singletasking]]></category>
		<category><![CDATA[tom chandler]]></category>
		<category><![CDATA[web work]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=393</guid>
		<description><![CDATA[Just read this on the Copywriter Underground - Tom Chandler (who got it from someone else, but I think its OK to share a share...) and had to share with my fellow multi-taskers. "Multi" sometimes doesn't even cover it. What's a good word for doing a million things at once? Anyway, here's the scoop:]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/07/30/whew-just-found-out-that-its-ok-get-one-thing-done-at-a-time/feed/</wfw:commentRss>
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