copywriting
« Previous EntriesThe Top 5 Reasons to Use White Papers to Market Your Business, Courtesy of The White Paper Insider
Saturday, February 27th, 2010In this article, re-posted courtesy of The White Paper Source, Teresa Beeman makes a strong case for the use of white papers as part of an effective marketing campaign. What it boils down to is that white papers produced great ROI at a relatively low cost to produce.
How To Implement a Content Marketing Strategy in Six Steps
Monday, February 1st, 2010What is content marketing and why is it important? The short (very short) answer is that content marketing is highly targeted, problem-solving, educational content that fits perfectly into an integrated marketing plan.
How To Write Well: Read…Everything
Wednesday, January 6th, 2010I don’t believe good writers are born. I believe they are made. I also believe that just about anyone can become a really good writer by following some simple tips and also by reading everything you can get your hands on! Friends, colleagues and clients have asked me how they can improve their writing skills. There are many ways to become an effective writer. Some of the best tips are:
Where the Pros Reveal Their White Paper Marketing Secrets
Tuesday, January 5th, 2010Join me at White Paper Success Summit 2010: This live online event will empower you to attract quality leads and grow your business with educational white papers. The world’s leading white paper experts will show you how. Join Michael Stelzner (author, Writing White Papers), Bob Bly (author, White Paper Marketing Handbook), John Jantsch (author, Duct Tape Marketing), Brian J. Carroll (author, Lead Generation for the Complex Sale), Jill Konrath (author, Selling to Big Companies), Roger C. Parker (author, White Paper Design that Sells), Joe Pulizzi (author, Get Content Get Customers), Ardath Albee (author, eMarketing Strategies for the Complex Sale), Jonathan Kantor (author, Crafting White Paper 2.0) and many others! Attend from your home or office. Tickets half-off until Jan. 6th.
Who Cares What You Think?!
Friday, December 4th, 2009The secret to the success of most marketers is that they know and believe that their expertise is a valuable commodity – but only if it is communicated and shared. If you own a business or sell a product or service, then you are a marketer. And I’ll bet what you know about your business could fill a few volumes – how well are you capitalizing on your knowledge commodity?
Are you making the #1 mistake that 9 out of 10 other press release writers are making?
Thursday, October 15th, 2009Are you making the #1 mistake that 9 out of 10 other press release writers are making?
Whew! Just Found Out That It’s OK Get One Thing Done At A Time
Thursday, July 30th, 2009Just read this on the Copywriter Underground – Tom Chandler (who got it from someone else, but I think its OK to share a share…) and had to share with my fellow multi-taskers. “Multi” sometimes doesn’t even cover it. What’s a good word for doing a million things at once? Anyway, here’s the scoop:
How To Write A Sales Letter That Sounds Like A Personal Letter – And Works
Thursday, July 23rd, 2009Sales letter writing is an art – and that is what I love most about it. Finding the client’s voice and mixing it with persuasive writing skills is a challenge. But when done right, it produces a professional marketing tool that gets results.
Write Better Instantly
Tuesday, May 26th, 2009Many people struggle with writing, and I say, there’s no reason for it. Anyone can write well. The key is to stop trying so hard to write perfectly, there is no perfect.
I’m Guilty! Of Poor Blogging Practices…
Thursday, February 26th, 2009In this season of Lent, I thought I’d come clean and just admit my guilt: I don’t post to my business blog nearly enough. Poor posting frequency is a major blogging sin. But I vow to repent!
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