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	<title>The MarCompass &#187; Content Marketing</title>
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	<description>A Point of Reference for the Trailblazing Marketer</description>
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		<title>Writing Tag Lines &#8211; An Effective Tag Line Clearly Conveys Value to Your Client</title>
		<link>http://www.themarcompass.com/2010/07/27/writing-tag-lines-an-effective-tag-line-clearly-conveys-value-to-your-client/</link>
		<comments>http://www.themarcompass.com/2010/07/27/writing-tag-lines-an-effective-tag-line-clearly-conveys-value-to-your-client/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 20:27:52 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[effective tag lines]]></category>
		<category><![CDATA[how to write a tag line]]></category>
		<category><![CDATA[marcia yudkin]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[the marketing minute]]></category>
		<category><![CDATA[writing tag lines]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=773</guid>
		<description><![CDATA[Tips for writing tag lines. Writing memorable, action-oriented, provacative tag lines.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What the Heck is a CMS Website, and Why Should I Have One?</title>
		<link>http://www.themarcompass.com/2010/07/12/what-the-heck-is-a-cms-website-and-why-should-i-have-one/</link>
		<comments>http://www.themarcompass.com/2010/07/12/what-the-heck-is-a-cms-website-and-why-should-i-have-one/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 23:12:26 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[CMS Content Management System]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[cms web site]]></category>
		<category><![CDATA[content management system]]></category>
		<category><![CDATA[web designer]]></category>
		<category><![CDATA[web master]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[what is cms]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=770</guid>
		<description><![CDATA[Maybe you've heard the term "CMS" or "Content Management System" and maybe you haven't. The important thing is to know what a CMS is and to determine whether or not your business should have one.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>WordPress 3.0 Version Released &#8211; Offering Even More Power and Customization Capabilities to WordPress CMS Websites</title>
		<link>http://www.themarcompass.com/2010/06/21/wordpress-3-0-version-released-offering-even-more-power-and-customization-capabilities-to-wordpress-cms-websites/</link>
		<comments>http://www.themarcompass.com/2010/06/21/wordpress-3-0-version-released-offering-even-more-power-and-customization-capabilities-to-wordpress-cms-websites/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 19:38:57 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[CMS Content Management System]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Product Review]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[cms]]></category>
		<category><![CDATA[content management system]]></category>
		<category><![CDATA[latest version]]></category>
		<category><![CDATA[upgrade]]></category>
		<category><![CDATA[wordpress 3.0]]></category>
		<category><![CDATA[wp]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=735</guid>
		<description><![CDATA[Just when you thought Wordpress couldn't be a better CMS engine, they go and release version 3.0. Here's what you should know about the new Wordpress upgrade.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>10 Functionality Plugins Your WordPress CMS Blog Must Have, Boost Blog and CMS Functionality, Improve Search Engine Ranking</title>
		<link>http://www.themarcompass.com/2010/06/14/10-functionality-plugins-your-wordpress-cms-blog-must-have-boost-blog-and-cms-functionality-improve-search-engine-ranking/</link>
		<comments>http://www.themarcompass.com/2010/06/14/10-functionality-plugins-your-wordpress-cms-blog-must-have-boost-blog-and-cms-functionality-improve-search-engine-ranking/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 17:08:05 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[CMS Content Management System]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[auto update]]></category>
		<category><![CDATA[automatic upgrade]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[cms]]></category>
		<category><![CDATA[content management system]]></category>
		<category><![CDATA[functionality]]></category>
		<category><![CDATA[google xml sitemap]]></category>
		<category><![CDATA[plug in]]></category>
		<category><![CDATA[plugin]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=723</guid>
		<description><![CDATA[While there are actually a lot more than 10 great functionality plugins for Wordpress, if you start out your blog with these ten in particular, I think you'll be on your way to having a great content management website.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/06/14/10-functionality-plugins-your-wordpress-cms-blog-must-have-boost-blog-and-cms-functionality-improve-search-engine-ranking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Is It Better To Open With A Question? How To Write Enticing Headlines &amp; Subject Lines for Blogs, Emails and E-Newsletters</title>
		<link>http://www.themarcompass.com/2010/06/03/is-it-better-to-open-with-a-question-how-to-write-enticing-headlines-subject-lines-for-blogs-emails-and-e-newsletters/</link>
		<comments>http://www.themarcompass.com/2010/06/03/is-it-better-to-open-with-a-question-how-to-write-enticing-headlines-subject-lines-for-blogs-emails-and-e-newsletters/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 20:41:07 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[drawing your reader in]]></category>
		<category><![CDATA[enticing headlines]]></category>
		<category><![CDATA[how to write good headlines]]></category>
		<category><![CDATA[powerful subject lines]]></category>
		<category><![CDATA[writing headlines]]></category>
		<category><![CDATA[writing subject lines]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=681</guid>
		<description><![CDATA[The most enticing headlines and subject lines are short (8-10 words) and pack a punch. They also engage the reader by offering information that is important to them. That's key - your message has to be about your audience, not about you.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/06/03/is-it-better-to-open-with-a-question-how-to-write-enticing-headlines-subject-lines-for-blogs-emails-and-e-newsletters/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Need Blog Content? Get Inspired!</title>
		<link>http://www.themarcompass.com/2010/06/02/need-blog-content-get-inspired/</link>
		<comments>http://www.themarcompass.com/2010/06/02/need-blog-content-get-inspired/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 12:45:00 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[blog content]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=668</guid>
		<description><![CDATA[Inspiration can come from the simplest of places: a word, a true story you just heard, a person you see walking down the street, a picture you take of your own neighborhood. Inspiration can come from change &#8211; changing the color of the walls in the room where you work, rearranging the furniture, reorganizing the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Need a Social Media Marketing Plan? Don&#8217;t Miss the World&#8217;s Largest Online Social Media Event</title>
		<link>http://www.themarcompass.com/2010/03/28/need-a-social-media-marketing-plan-dont-miss-the-worlds-largest-online-social-media-event/</link>
		<comments>http://www.themarcompass.com/2010/03/28/need-a-social-media-marketing-plan-dont-miss-the-worlds-largest-online-social-media-event/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 13:29:59 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[michael stelzner]]></category>
		<category><![CDATA[mike stelzner]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[success summit]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=629</guid>
		<description><![CDATA[Social Media Success Summit 2010 will teach you how to harness the awesome power of social media.  ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Should You Give Away Your Expertise to Get Customers? Top 5 Reasons Why You Should</title>
		<link>http://www.themarcompass.com/2010/03/10/should-you-give-away-your-expertise-to-get-customers-top-5-reasons-why-you-should/</link>
		<comments>http://www.themarcompass.com/2010/03/10/should-you-give-away-your-expertise-to-get-customers-top-5-reasons-why-you-should/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 18:44:13 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[establishing thought leadership]]></category>
		<category><![CDATA[free content]]></category>
		<category><![CDATA[freebies]]></category>
		<category><![CDATA[giving away content]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[trust building]]></category>
		<category><![CDATA[validating expertise]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=600</guid>
		<description><![CDATA[It is natural to think twice about giving away your knowledge and expertise at first. But if you do it right, with a strategy and a goal, I think it is the smartest thing you can do.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/03/10/should-you-give-away-your-expertise-to-get-customers-top-5-reasons-why-you-should/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Top 5 Reasons to Use White Papers to Market Your Business, Courtesy of The White Paper Insider</title>
		<link>http://www.themarcompass.com/2010/02/27/the-top-5-reasons-to-use-white-papers-to-market-your-business-courtesy-of-the-white-paper-insider/</link>
		<comments>http://www.themarcompass.com/2010/02/27/the-top-5-reasons-to-use-white-papers-to-market-your-business-courtesy-of-the-white-paper-insider/#comments</comments>
		<pubDate>Sat, 27 Feb 2010 12:00:44 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[White Papers]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[marketing communication]]></category>
		<category><![CDATA[white paper]]></category>
		<category><![CDATA[White Paper Marketing]]></category>
		<category><![CDATA[whitepaper]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=584</guid>
		<description><![CDATA[In this article, re-posted courtesy of The White Paper Source, Teresa Beeman makes a strong case for the use of white papers as part of an effective marketing campaign. What it boils down to is that white papers produced great ROI at a relatively low cost to produce.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/02/27/the-top-5-reasons-to-use-white-papers-to-market-your-business-courtesy-of-the-white-paper-insider/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Implement a Content Marketing Strategy in Six Steps</title>
		<link>http://www.themarcompass.com/2010/02/01/how-to-implement-a-content-marketing-strategy-in-six-steps/</link>
		<comments>http://www.themarcompass.com/2010/02/01/how-to-implement-a-content-marketing-strategy-in-six-steps/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 13:15:40 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[White Papers]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=555</guid>
		<description><![CDATA[What is content marketing and why is it important? The short (very short) answer is that content marketing is highly targeted, problem-solving, educational content that fits perfectly into an integrated marketing plan.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/02/01/how-to-implement-a-content-marketing-strategy-in-six-steps/feed/</wfw:commentRss>
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