Content Marketing
The Top 5 Reasons to Use White Papers to Market Your Business, Courtesy of The White Paper Insider
Saturday, February 27th, 2010In this article, re-posted courtesy of The White Paper Source, Teresa Beeman makes a strong case for the use of white papers as part of an effective marketing campaign. What it boils down to is that white papers produced great ROI at a relatively low cost to produce.
How To Implement a Content Marketing Strategy in Six Steps
Monday, February 1st, 2010What is content marketing and why is it important? The short (very short) answer is that content marketing is highly targeted, problem-solving, educational content that fits perfectly into an integrated marketing plan.
What Is Viral Marketing?
Wednesday, January 20th, 2010Getting something to go viral is not easy and not everything is a good viral candidate. It has to seem natural. You can force viral. All you can do is create something – a video, a photo, etc. – put it out there and hope it gets picked up. Of course its easier now to do viral marketing than it was even 5 years ago. Because of Twitter, Facebook, YouTube and the rest, more people are on line for more hours and so your change of being seen is greater. And getting seen is half the battle.
10 Corporate Blogging Tips and Strategies from Joe Pulizzi
Thursday, January 7th, 2010The information in this post about blogging is really useful for anyone contemplating blogging or anyone who has just started blogging. It puts things into perspective and acts as a great case for blogging. If you don’t blog, or if you don’t know if you should blog, take a look at Joe’s tips.
