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	<title>The MarCompass &#187; Case Studies</title>
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	<description>A Point of Reference for the Trailblazing Marketer</description>
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		<title>Midway Through the Year &#8211; Now&#8217;s a Good Time to Revitalize Your Internal PR Plan</title>
		<link>http://www.themarcompass.com/2010/07/07/midway-through-the-year-nows-a-good-time-to-revitalize-your-internal-pr-plan/</link>
		<comments>http://www.themarcompass.com/2010/07/07/midway-through-the-year-nows-a-good-time-to-revitalize-your-internal-pr-plan/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 17:36:53 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Life in General]]></category>
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		<category><![CDATA[marketing]]></category>

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		<description><![CDATA[Public relations and marketing strategies are key to the success of any business. But how much attention do you pay to your internal PR? Case Study: I&#8217;ve got a very good client in Miami, FL who recently asked me to help with an internal vision project. She asked her staff to write a short response [...]]]></description>
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		<title>How To Implement a Content Marketing Strategy in Six Steps</title>
		<link>http://www.themarcompass.com/2010/02/01/how-to-implement-a-content-marketing-strategy-in-six-steps/</link>
		<comments>http://www.themarcompass.com/2010/02/01/how-to-implement-a-content-marketing-strategy-in-six-steps/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 13:15:40 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[White Papers]]></category>
		<category><![CDATA[copywriting]]></category>
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		<category><![CDATA[power of words]]></category>
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		<category><![CDATA[strategy]]></category>

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		<description><![CDATA[What is content marketing and why is it important? The short (very short) answer is that content marketing is highly targeted, problem-solving, educational content that fits perfectly into an integrated marketing plan.]]></description>
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		<title>How To Write A Sales Letter That Sounds Like A Personal Letter &#8211; And Works</title>
		<link>http://www.themarcompass.com/2009/07/23/how-to-write-a-sales-letter-that-sounds-like-a-personal-letter-and-works/</link>
		<comments>http://www.themarcompass.com/2009/07/23/how-to-write-a-sales-letter-that-sounds-like-a-personal-letter-and-works/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 15:41:19 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[copy writer]]></category>
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		<description><![CDATA[Sales letter writing is an art – and that is what I love most about it. Finding the client’s voice and mixing it with persuasive writing skills is a challenge. But when done right, it produces a professional marketing tool that gets results. ]]></description>
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		<title>Case Studies Are About Telling Stories: 5 Ways to Use Case Studies for Promotion</title>
		<link>http://www.themarcompass.com/2009/02/03/case-studies-are-about-telling-stories-5-ways-to-use-case-studies-for-promotion/</link>
		<comments>http://www.themarcompass.com/2009/02/03/case-studies-are-about-telling-stories-5-ways-to-use-case-studies-for-promotion/#comments</comments>
		<pubDate>Tue, 03 Feb 2009 16:35:25 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[stories]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[writing case studies]]></category>

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		<description><![CDATA[Case studies are an excellent way to promote your business, product and service. Why? Because they tell the story of you - without focusing on you. Case studies tell the story of successes your clients or customers have experienced because of you - but it is their story.]]></description>
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