Case Studies
How To Implement a Content Marketing Strategy in Six Steps
Monday, February 1st, 2010What is content marketing and why is it important? The short (very short) answer is that content marketing is highly targeted, problem-solving, educational content that fits perfectly into an integrated marketing plan.
How To Write A Sales Letter That Sounds Like A Personal Letter – And Works
Thursday, July 23rd, 2009Sales letter writing is an art – and that is what I love most about it. Finding the client’s voice and mixing it with persuasive writing skills is a challenge. But when done right, it produces a professional marketing tool that gets results.
Case Studies Are About Telling Stories: 5 Ways to Use Case Studies for Promotion
Tuesday, February 3rd, 2009Case studies are an excellent way to promote your business, product and service. Why? Because they tell the story of you – without focusing on you. Case studies tell the story of successes your clients or customers have experienced because of you – but it is their story.
