Public relations and marketing strategies are key to the success of any business. But how much attention do you pay to your internal PR? Case Study: I’ve got a very good client in Miami, FL who recently asked me to help with an internal vision project. She asked her staff to write a short response [...]
Entries Tagged as 'Case Studies'
Midway Through the Year – Now’s a Good Time to Revitalize Your Internal PR Plan
July 7th, 2010 · No Comments · Case Studies, Life in General, marketing, Work Life
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How To Implement a Content Marketing Strategy in Six Steps
February 1st, 2010 · No Comments · Blogging, Case Studies, Content Marketing, copywriting, Email Marketing, Integrated Marketing, marketing, power of words, Social Marketing, Viral Marketing, White Papers
What is content marketing and why is it important? The short (very short) answer is that content marketing is highly targeted, problem-solving, educational content that fits perfectly into an integrated marketing plan.
Tags: content·Content Marketing·marketing·marketing plan·strategy
How To Write A Sales Letter That Sounds Like A Personal Letter – And Works
July 23rd, 2009 · No Comments · Case Studies, copywriting, marketing
Sales letter writing is an art – and that is what I love most about it. Finding the client’s voice and mixing it with persuasive writing skills is a challenge. But when done right, it produces a professional marketing tool that gets results.
Tags: copy writer·copy writing·copywriter·copywriting·freelance·personal·persuasive writing·sales letter writer·writer·writing sales letters
