Buy The Story FactorThe Story Factor (2nd Revised Edition) is recommended reading for anyone seeking to increase their power of influence in any situation. This book offers examples and instruction of how good storytellers develop and how we all have the potential to become one.
Entries Tagged as 'Business Books'
Book Review: The Anatomy of Buzz Revisited: Real Life Lessons in Word of Mouth Marketing by Emanuel Rosen
June 18th, 2009 · No Comments · Book Review, Business Books, Integrated Marketing, marketing, power of words, Social Marketing, Success in Business, web 2.0, word of mouth marketing
In The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing author Emanuel Rosen takes a look at buzz from a new perspective. He figures that by now, we already know what buzz is, and he’s right. For the most part we do. We get buzz, but Mr. Rosen uses this new edition to address the parts of buzz we may not yet get: How to do it and Why it is so important.
Tags: anatomy of buzz·business reading·buzz marketing·emanuel rosen·marketing·recommended marketing book·successful campaigns·word of mouth
Book Review: Outliers The Story of Success by Malcolm Gladwell
May 25th, 2009 · No Comments · Book Review, Business Books, Life in General, Success in Business, Work Life
Why do some people succeed in life while others struggle? Is it a difference in intelligence? Genetics? Environment? Opportunity? Or just plain luck?
Tags: business·malcolm gladwell·motivational·outliers·reading·reading list·Recommended Reading·story of success·Success in Business·success in perspective·success of bill gates·success theory·work life
