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	<title>Copywriting, blogging, white papers, social media, marketing strategy &#187; Business Books</title>
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	<description>A Point of Reference for the Trailblazing Marketer</description>
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		<title>How to Write a Book – Fast</title>
		<link>http://www.themarcompass.com/2011/07/18/how-to-write-a-book-%e2%80%93-fast/</link>
		<comments>http://www.themarcompass.com/2011/07/18/how-to-write-a-book-%e2%80%93-fast/#comments</comments>
		<pubDate>Mon, 18 Jul 2011 21:54:10 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Business Books]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Freelancing]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[Writing a book]]></category>
		<category><![CDATA[get your book on paper]]></category>
		<category><![CDATA[how to write a book]]></category>
		<category><![CDATA[writing a book]]></category>

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		<description><![CDATA[For most writers, new and experienced, getting those first words down on paper is usually the hardest part. So let yourself off the hook.]]></description>
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		<title>Doing Good is Good for Business &#8211; The Chocolate Wars</title>
		<link>http://www.themarcompass.com/2011/01/03/doing-good-is-good-for-business-the-chocolate-wars/</link>
		<comments>http://www.themarcompass.com/2011/01/03/doing-good-is-good-for-business-the-chocolate-wars/#comments</comments>
		<pubDate>Mon, 03 Jan 2011 14:30:10 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Book Review]]></category>
		<category><![CDATA[Business Books]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[bourneville]]></category>
		<category><![CDATA[cadbury]]></category>
		<category><![CDATA[chocolate wars]]></category>
		<category><![CDATA[deborah cadbury]]></category>
		<category><![CDATA[fry]]></category>
		<category><![CDATA[hershey]]></category>
		<category><![CDATA[roundtree]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=945</guid>
		<description><![CDATA[Just finished reading Chocolate Wars: The 150-Year Rivalry Between the World&#8217;s Greatest Chocolate Makers by Deborah Cadbury. I highly recommend this book to anyone who loves chocolate and a good story about business, creativity and competition. Chocolate Wars is the story of early chocolatiers and their passion not only for chocolate and the chocolate business, [...]]]></description>
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		<title>Book Review: Super Freakonomics</title>
		<link>http://www.themarcompass.com/2009/11/24/book-review-super-freakonomics/</link>
		<comments>http://www.themarcompass.com/2009/11/24/book-review-super-freakonomics/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 15:15:20 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Book Review]]></category>
		<category><![CDATA[Business Books]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[business reading]]></category>
		<category><![CDATA[freakonomics]]></category>
		<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[stephen dubner]]></category>
		<category><![CDATA[steven levitt]]></category>
		<category><![CDATA[super freakonomics]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=503</guid>
		<description><![CDATA[In spite of the overly witty full title - Super Freakonomics Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance - the book is actually a fascinating tale of how economics plays into even the most bizarre areas of modern life. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Book Review: Power and Influence Through Storytelling in The Story Factor by Annette Simmons</title>
		<link>http://www.themarcompass.com/2009/09/01/book-review-power-and-influence-through-storytelling-in-the-story-factor-by-annette-simmons/</link>
		<comments>http://www.themarcompass.com/2009/09/01/book-review-power-and-influence-through-storytelling-in-the-story-factor-by-annette-simmons/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 19:27:02 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Book Review]]></category>
		<category><![CDATA[Business Books]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[annette simmons]]></category>
		<category><![CDATA[how to influence people]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[power of stories]]></category>
		<category><![CDATA[the story factor]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=399</guid>
		<description><![CDATA[Buy The Story FactorThe Story Factor (2nd Revised Edition) is recommended reading for anyone seeking to increase their power of influence in any situation. This book offers examples and instruction of how good storytellers develop and how we all have the potential to become one.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Book Review: The Anatomy of Buzz Revisited: Real Life Lessons in Word of Mouth Marketing by Emanuel Rosen</title>
		<link>http://www.themarcompass.com/2009/06/18/book-review-the-anatomy-of-buzz-revisited-real-life-lessons-in-word-of-mouth-marketing-by-emanuel-rosen/</link>
		<comments>http://www.themarcompass.com/2009/06/18/book-review-the-anatomy-of-buzz-revisited-real-life-lessons-in-word-of-mouth-marketing-by-emanuel-rosen/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 16:29:52 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Book Review]]></category>
		<category><![CDATA[Business Books]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[anatomy of buzz]]></category>
		<category><![CDATA[business reading]]></category>
		<category><![CDATA[buzz marketing]]></category>
		<category><![CDATA[emanuel rosen]]></category>
		<category><![CDATA[recommended marketing book]]></category>
		<category><![CDATA[successful campaigns]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=358</guid>
		<description><![CDATA[In The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing author Emanuel Rosen takes a look at buzz from a new perspective. He figures that by now, we already know what buzz is, and he's right. For the most part we do. We get buzz, but Mr. Rosen uses this new edition to address the parts of buzz we may not yet get: How to do it and Why it is so important.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/06/18/book-review-the-anatomy-of-buzz-revisited-real-life-lessons-in-word-of-mouth-marketing-by-emanuel-rosen/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Book Review: Outliers The Story of Success by Malcolm Gladwell</title>
		<link>http://www.themarcompass.com/2009/05/25/book-review-outliers-the-story-of-success-by-malcolm-gladwell/</link>
		<comments>http://www.themarcompass.com/2009/05/25/book-review-outliers-the-story-of-success-by-malcolm-gladwell/#comments</comments>
		<pubDate>Mon, 25 May 2009 15:05:15 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Book Review]]></category>
		<category><![CDATA[Business Books]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[Work Life]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[malcolm gladwell]]></category>
		<category><![CDATA[motivational]]></category>
		<category><![CDATA[outliers]]></category>
		<category><![CDATA[reading]]></category>
		<category><![CDATA[reading list]]></category>
		<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[story of success]]></category>
		<category><![CDATA[success in perspective]]></category>
		<category><![CDATA[success of bill gates]]></category>
		<category><![CDATA[success theory]]></category>
		<category><![CDATA[work life]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=322</guid>
		<description><![CDATA[Why do some people succeed in life while others struggle? Is it a difference in intelligence? Genetics? Environment? Opportunity? Or just plain luck?]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/05/25/book-review-outliers-the-story-of-success-by-malcolm-gladwell/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Book Review: The Tyranny of Old Ideas by Matt Miller</title>
		<link>http://www.themarcompass.com/2009/05/20/book-review-the-tyranny-of-old-ideas-by-matt-miller/</link>
		<comments>http://www.themarcompass.com/2009/05/20/book-review-the-tyranny-of-old-ideas-by-matt-miller/#comments</comments>
		<pubDate>Tue, 19 May 2009 22:48:19 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Book Review]]></category>
		<category><![CDATA[Business Books]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[business reading]]></category>
		<category><![CDATA[destined ideas]]></category>
		<category><![CDATA[matt miller]]></category>
		<category><![CDATA[reading list]]></category>
		<category><![CDATA[reading material]]></category>
		<category><![CDATA[tyranny of dead ideas]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=312</guid>
		<description><![CDATA[Don't read The Tyranny of Dead Ideas: Letting Go of the Old Ways of Thinking to Unleash a New Prosperity if you're seriously entrenched or otherwise fully invested in the "way things work". You won't like what Matt Miller has to say. It's revolutionary.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/05/20/book-review-the-tyranny-of-old-ideas-by-matt-miller/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Amazon Posts Top 10 Business and Investing Books for 2008</title>
		<link>http://www.themarcompass.com/2008/11/04/amazon-posts-top-10-business-and-investing-books-for-2008/</link>
		<comments>http://www.themarcompass.com/2008/11/04/amazon-posts-top-10-business-and-investing-books-for-2008/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 17:14:59 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Book Review]]></category>
		<category><![CDATA[Business Books]]></category>
		<category><![CDATA[amazon top book list]]></category>
		<category><![CDATA[book reviews]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[books for business]]></category>
		<category><![CDATA[business reading list]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[joyce dierschke]]></category>
		<category><![CDATA[marcom]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing blog]]></category>
		<category><![CDATA[nashville]]></category>
		<category><![CDATA[themarcompass.com]]></category>
		<category><![CDATA[tn]]></category>
		<category><![CDATA[top business books]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=88</guid>
		<description><![CDATA[If you're looking for some quality business reading, this list from Amazon is a good place to start. I'll probably read most if not all of these (as soon as I get through the pile on my kitchen table) and post reviews here.]]></description>
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