Business Books
Book Review: Super Freakonomics
Tuesday, November 24th, 2009In spite of the overly witty full title – Super Freakonomics Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance – the book is actually a fascinating tale of how economics plays into even the most bizarre areas of modern life.
Book Review: Power and Influence Through Storytelling in The Story Factor by Annette Simmons
Tuesday, September 1st, 2009Buy The Story FactorThe Story Factor (2nd Revised Edition) is recommended reading for anyone seeking to increase their power of influence in any situation. This book offers examples and instruction of how good storytellers develop and how we all have the potential to become one.
Book Review: The Anatomy of Buzz Revisited: Real Life Lessons in Word of Mouth Marketing by Emanuel Rosen
Thursday, June 18th, 2009In The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing author Emanuel Rosen takes a look at buzz from a new perspective. He figures that by now, we already know what buzz is, and he’s right. For the most part we do. We get buzz, but Mr. Rosen uses this new edition to address the parts of buzz we may not yet get: How to do it and Why it is so important.
Book Review: Outliers The Story of Success by Malcolm Gladwell
Monday, May 25th, 2009Why do some people succeed in life while others struggle? Is it a difference in intelligence? Genetics? Environment? Opportunity? Or just plain luck?
Book Review: The Tyranny of Old Ideas by Matt Miller
Wednesday, May 20th, 2009Don’t read The Tyranny of Dead Ideas: Letting Go of the Old Ways of Thinking to Unleash a New Prosperity if you’re seriously entrenched or otherwise fully invested in the “way things work”. You won’t like what Matt Miller has to say. It’s revolutionary.
Amazon Posts Top 10 Business and Investing Books for 2008
Tuesday, November 4th, 2008If you’re looking for some quality business reading, this list from Amazon is a good place to start. I’ll probably read most if not all of these (as soon as I get through the pile on my kitchen table) and post reviews here.
