Buy The Story FactorThe Story Factor (2nd Revised Edition) is recommended reading for anyone seeking to increase their power of influence in any situation. This book offers examples and instruction of how good storytellers develop and how we all have the potential to become one.
Entries Tagged as 'Book Review'
Book Review: The Element – How Finding Your Passion Changes Everything by Ken Robinson
July 7th, 2009 · No Comments · Book Review, Life in General, Success in Business, Work Life
The first time I heard the phrase “in your element”, I was about 20 years old and visiting a history museum with my mom. At one point during our visit she turned to me and said, “You’re really in your element here.” At the time I just smiled and thought, “I wonder what she means by that?” Years later I am reading The Element: How Finding Your Passion Changes Everything by Ken Robinson and remembering that day – finally getting what my mom was trying to say to me. Pity I didn’t get it – and she didn’t elaborate then!
Tags: book review·business·finding your element·ken robinson·life·reading·Recommended Reading·success·the element
Book Review: The Anatomy of Buzz Revisited: Real Life Lessons in Word of Mouth Marketing by Emanuel Rosen
June 18th, 2009 · No Comments · Book Review, Business Books, Integrated Marketing, marketing, power of words, Social Marketing, Success in Business, web 2.0, word of mouth marketing
In The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing author Emanuel Rosen takes a look at buzz from a new perspective. He figures that by now, we already know what buzz is, and he’s right. For the most part we do. We get buzz, but Mr. Rosen uses this new edition to address the parts of buzz we may not yet get: How to do it and Why it is so important.
Tags: anatomy of buzz·business reading·buzz marketing·emanuel rosen·marketing·recommended marketing book·successful campaigns·word of mouth
