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	<title>The MarCompass &#187; Book Review</title>
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	<description>A Point of Reference for the Trailblazing Marketer</description>
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		<title>Highly Recommended Reading for Anyone Wanting to Create Magic in their Lives: Click – The Magic of Instant Connections by Ori Brafman and Rom Brafman</title>
		<link>http://www.themarcompass.com/2010/05/05/highly-recommended-reading-for-anyone-wanting-to-create-magic-in-their-lives-click-%e2%80%93-the-magic-of-instant-connections-by-ori-brafman-and-rom-brafman/</link>
		<comments>http://www.themarcompass.com/2010/05/05/highly-recommended-reading-for-anyone-wanting-to-create-magic-in-their-lives-click-%e2%80%93-the-magic-of-instant-connections-by-ori-brafman-and-rom-brafman/#comments</comments>
		<pubDate>Wed, 05 May 2010 19:20:31 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Book Review]]></category>
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		<category><![CDATA[click the magic of instant connections]]></category>
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		<category><![CDATA[making connections]]></category>
		<category><![CDATA[ori brafman]]></category>
		<category><![CDATA[quick set intimacy]]></category>
		<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[rom brafman]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=631</guid>
		<description><![CDATA[Highly Recommended Reading for Anyone Wanting to Create Magic in their Lives: Click – The Magic of Instant Connections by Ori Brafman and Rom Brafman]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2010/05/05/highly-recommended-reading-for-anyone-wanting-to-create-magic-in-their-lives-click-%e2%80%93-the-magic-of-instant-connections-by-ori-brafman-and-rom-brafman/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Book Review: Super Freakonomics</title>
		<link>http://www.themarcompass.com/2009/11/24/book-review-super-freakonomics/</link>
		<comments>http://www.themarcompass.com/2009/11/24/book-review-super-freakonomics/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 15:15:20 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Book Review]]></category>
		<category><![CDATA[Business Books]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[business reading]]></category>
		<category><![CDATA[freakonomics]]></category>
		<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[stephen dubner]]></category>
		<category><![CDATA[steven levitt]]></category>
		<category><![CDATA[super freakonomics]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=503</guid>
		<description><![CDATA[In spite of the overly witty full title - Super Freakonomics Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance - the book is actually a fascinating tale of how economics plays into even the most bizarre areas of modern life. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kabul 24: A Story of Faith, Hope, Courage and Survival</title>
		<link>http://www.themarcompass.com/2009/10/16/kabul-24-a-story-of-faith-hope-courage-and-survival/</link>
		<comments>http://www.themarcompass.com/2009/10/16/kabul-24-a-story-of-faith-hope-courage-and-survival/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 13:30:14 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Book Review]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[afghanistan]]></category>
		<category><![CDATA[ben pearson]]></category>
		<category><![CDATA[henry o arnold]]></category>
		<category><![CDATA[kabul 24]]></category>
		<category><![CDATA[michael w smith]]></category>
		<category><![CDATA[Shelter Now International]]></category>
		<category><![CDATA[SNI]]></category>
		<category><![CDATA[taliban]]></category>
		<category><![CDATA[war in the middle east]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=467</guid>
		<description><![CDATA[We are desensitized thanks to sound bites and casualty statistics that have become mundane. We are jaded thanks to pundits with their own agendas. We are operating in an everyday reality that makes it impossible for us to understand what happened to the people in this story...until we read this book.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/10/16/kabul-24-a-story-of-faith-hope-courage-and-survival/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Book Review: Fearless by Max Lucado</title>
		<link>http://www.themarcompass.com/2009/09/08/book-review-fearless-by-max-lucado/</link>
		<comments>http://www.themarcompass.com/2009/09/08/book-review-fearless-by-max-lucado/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 19:27:55 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Book Review]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[dealing with fear]]></category>
		<category><![CDATA[defeating fear]]></category>
		<category><![CDATA[fearless]]></category>
		<category><![CDATA[fearless life]]></category>
		<category><![CDATA[inspirational]]></category>
		<category><![CDATA[max lucado]]></category>
		<category><![CDATA[recommeded reading]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=410</guid>
		<description><![CDATA[Freedom from fear is a liberation we all deserve - it is our God-given right. So even if you think you're not afraid of anything, pick up a copy of Fearless: Imagine Your Life Without Fear by Max Lucado. You may not even realize that you're afraid, or what your fear is doing to you and those around you.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/09/08/book-review-fearless-by-max-lucado/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Book Review: Power and Influence Through Storytelling in The Story Factor by Annette Simmons</title>
		<link>http://www.themarcompass.com/2009/09/01/book-review-power-and-influence-through-storytelling-in-the-story-factor-by-annette-simmons/</link>
		<comments>http://www.themarcompass.com/2009/09/01/book-review-power-and-influence-through-storytelling-in-the-story-factor-by-annette-simmons/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 19:27:02 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Book Review]]></category>
		<category><![CDATA[Business Books]]></category>
		<category><![CDATA[Life in General]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[annette simmons]]></category>
		<category><![CDATA[how to influence people]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[power of stories]]></category>
		<category><![CDATA[the story factor]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=399</guid>
		<description><![CDATA[Buy The Story FactorThe Story Factor (2nd Revised Edition) is recommended reading for anyone seeking to increase their power of influence in any situation. This book offers examples and instruction of how good storytellers develop and how we all have the potential to become one.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/09/01/book-review-power-and-influence-through-storytelling-in-the-story-factor-by-annette-simmons/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Book Review: The Element &#8211; How Finding Your Passion Changes Everything by Ken Robinson</title>
		<link>http://www.themarcompass.com/2009/07/07/book-review-the-element-how-finding-your-passion-changes-everything-by-ken-robinson/</link>
		<comments>http://www.themarcompass.com/2009/07/07/book-review-the-element-how-finding-your-passion-changes-everything-by-ken-robinson/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 15:55:37 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Book Review]]></category>
		<category><![CDATA[Life in General]]></category>
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		<category><![CDATA[finding your element]]></category>
		<category><![CDATA[ken robinson]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[reading]]></category>
		<category><![CDATA[Recommended Reading]]></category>
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		<category><![CDATA[the element]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=370</guid>
		<description><![CDATA[ The first time I heard the phrase “in your element”, I was about 20 years old and visiting a history museum with my mom. At one point during our visit she turned to me and said, “You’re really in your element here.” At the time I just smiled and thought, “I wonder what she means by that?” Years later I am reading The Element: How Finding Your Passion Changes Everything by Ken Robinson and remembering that day – finally getting what my mom was trying to say to me. Pity I didn’t get it – and she didn’t elaborate then!]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/07/07/book-review-the-element-how-finding-your-passion-changes-everything-by-ken-robinson/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Book Review: The Anatomy of Buzz Revisited: Real Life Lessons in Word of Mouth Marketing by Emanuel Rosen</title>
		<link>http://www.themarcompass.com/2009/06/18/book-review-the-anatomy-of-buzz-revisited-real-life-lessons-in-word-of-mouth-marketing-by-emanuel-rosen/</link>
		<comments>http://www.themarcompass.com/2009/06/18/book-review-the-anatomy-of-buzz-revisited-real-life-lessons-in-word-of-mouth-marketing-by-emanuel-rosen/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 16:29:52 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Book Review]]></category>
		<category><![CDATA[Business Books]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Success in Business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[power of words]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[anatomy of buzz]]></category>
		<category><![CDATA[business reading]]></category>
		<category><![CDATA[buzz marketing]]></category>
		<category><![CDATA[emanuel rosen]]></category>
		<category><![CDATA[recommended marketing book]]></category>
		<category><![CDATA[successful campaigns]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=358</guid>
		<description><![CDATA[In The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing author Emanuel Rosen takes a look at buzz from a new perspective. He figures that by now, we already know what buzz is, and he's right. For the most part we do. We get buzz, but Mr. Rosen uses this new edition to address the parts of buzz we may not yet get: How to do it and Why it is so important.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/06/18/book-review-the-anatomy-of-buzz-revisited-real-life-lessons-in-word-of-mouth-marketing-by-emanuel-rosen/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Book Review: Outliers The Story of Success by Malcolm Gladwell</title>
		<link>http://www.themarcompass.com/2009/05/25/book-review-outliers-the-story-of-success-by-malcolm-gladwell/</link>
		<comments>http://www.themarcompass.com/2009/05/25/book-review-outliers-the-story-of-success-by-malcolm-gladwell/#comments</comments>
		<pubDate>Mon, 25 May 2009 15:05:15 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Book Review]]></category>
		<category><![CDATA[Business Books]]></category>
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		<category><![CDATA[malcolm gladwell]]></category>
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		<category><![CDATA[success of bill gates]]></category>
		<category><![CDATA[success theory]]></category>
		<category><![CDATA[work life]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=322</guid>
		<description><![CDATA[Why do some people succeed in life while others struggle? Is it a difference in intelligence? Genetics? Environment? Opportunity? Or just plain luck?]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/05/25/book-review-outliers-the-story-of-success-by-malcolm-gladwell/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Book Review: The Tyranny of Old Ideas by Matt Miller</title>
		<link>http://www.themarcompass.com/2009/05/20/book-review-the-tyranny-of-old-ideas-by-matt-miller/</link>
		<comments>http://www.themarcompass.com/2009/05/20/book-review-the-tyranny-of-old-ideas-by-matt-miller/#comments</comments>
		<pubDate>Tue, 19 May 2009 22:48:19 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Book Review]]></category>
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		<category><![CDATA[tyranny of dead ideas]]></category>

		<guid isPermaLink="false">http://www.themarcompass.com/?p=312</guid>
		<description><![CDATA[Don't read The Tyranny of Dead Ideas: Letting Go of the Old Ways of Thinking to Unleash a New Prosperity if you're seriously entrenched or otherwise fully invested in the "way things work". You won't like what Matt Miller has to say. It's revolutionary.]]></description>
		<wfw:commentRss>http://www.themarcompass.com/2009/05/20/book-review-the-tyranny-of-old-ideas-by-matt-miller/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Book Review: Sway &#8211; The Irresistible Pull of Irrational Behavior</title>
		<link>http://www.themarcompass.com/2009/04/12/book-review-sway-the-irresistible-pull-of-irrational-behavior/</link>
		<comments>http://www.themarcompass.com/2009/04/12/book-review-sway-the-irresistible-pull-of-irrational-behavior/#comments</comments>
		<pubDate>Sun, 12 Apr 2009 15:44:12 +0000</pubDate>
		<dc:creator>Joyce Dierschke</dc:creator>
				<category><![CDATA[Book Review]]></category>
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		<category><![CDATA[human behavior]]></category>
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		<category><![CDATA[irresistible pull of irrational behavior]]></category>
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		<category><![CDATA[ori]]></category>
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		<guid isPermaLink="false">http://www.themarcompass.com/?p=269</guid>
		<description><![CDATA[Sway: The Irresistible Pull of Irrational Behavior is a fascinating book. I'll bet the title alone will hit a lot of people personally as it did me. The other thing that hit me as I read Sway is the notion that I am not alone in my sometimes irrational thinking! I mean, what a relief to discover that!]]></description>
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