The MarCompass.com is a marketing blog created by me, Joyce Dierschke. I am a freelance copy writer with a background in broadcasting and new media. I’m also a skilled graphic designer, illustrator and web master. My passion is promoting conversations between companies and customers via blogs and social media.
If you need help with an integrated marketing strategy, contact me. If you’d like me to write about a particular related topic on this blog, drop me a line. This blog is a labor of love and a work in progress. I welcome your input, questions, comments, constructive criticism, feedback, and suggestions.
I’m always discovering new tools, learning new methods and studying the top performers in the world of 21st century marketing. This blog is where I share those discoveries with you.
The days of mass marketing are over. Now, everything is personal. And that’s a good thing. It actually makes life easier for marketers. Although it will require some work on the front end, rewards are great.
The formula is quite simple: Determine your target audience, find out what their top concerns are and where they look for help, get there with quality information, products, and services related to their needs and wants, and follow through with excellent customer service.
What else can I do for you?
I help businesses figure out new media marketing. Together we’ll answer questions such as:
- “Do we need a blog?”
- “Is our web site working to turn browsers into buyers?”
- “Can social networking enhance our business and if so, which networks are right for achieving our goals?”
- “How can we use Facebook and Twitter to our best advantage?”
If you’re not using new media marketing to promote yourself and you’re business, you may be missing out on key growth opportunities. Contact me and find out how to use new media marketing to achieve your business goals!
