My past couple of posts discussed what QR codes are (see What’s a QR Code or What are those Weird Bar Codes I’m Seeing Everywhere?) and whether you should use them to promote your business or product. Assuming you decided that the people most likely to scan and use a QR code already do or may soon fit into your targe audience (see Should You Be Using QR Codes in Your Marketing Strategy?), you have to come up with a strategy for using the codes – and enticing people to scan them.
It does take a few minute to scan a QR code – you have to open the app, scan, download, read, etc., so in the end, your prospect or customer needs to be rewarded.
Here are just the beginning of ways you can use QR codes to reward current customers and/or attract new prospects:
- Instant coupon
- Special offer
- Contests/sweepstakes
- Exclusive information
Whichever promotion you choose, make sure the QR code works, the promotion or message is easy to download, and it rewards the person scanning in a meaningful way.
